Collaborated with sales workforce to align products with consumer demands, driving brand development, maintenance and optimisation• Collaborated with brand development teams to identify opportunities to scale programmes. Planned, developed and led negotiation of key business partnerships to establish enterprise and align with objectives.• Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consumers.• Designed sales-driven programmes and promotions to facilitate team objectives. Worked with product development team members to optimise product specifications.

Developed media strategies in alignment with organisational strategies to advance business objectives and drive thought leadership.• Maximised social media channels to promote and champion clients by prioritising and juggling large number of interview requests to fit client PR needs.•Provided communication advice on new issues impacting clients reputations. • Developed excellent news sense to edit and write clear and lively copy infast-paced environments aligned with client PR requirements.