Brand Strategist
CurrentCollaborated with sales workforce to align products with consumer demands, driving brand development, maintenance and optimisation• Collaborated with brand development teams to identify opportunities to scale programmes. Planned, developed and led negotiation of key business partnerships to establish enterprise and align with objectives.• Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consumers.• Designed sales-driven programmes and promotions to facilitate team objectives. Worked with product development team members to optimise product specifications.