Brand Strategist
Current- Collaborated with sales workforce to align products with consumer demands, driving brand development, maintenance and optimisation
- Collaborated with brand development teams to identify opportunities to scale programmes. Planned, developed and led negotiation of key business partnerships to establish enterprise and align with objectives.
- Developed brand identity with distinctive graphic style and tone for all company communications, conveying clear message to consumers.
- Designed sales-driven programmes and promotions to facilitate team objectives. Worked with product development team members to optimise product specifications.