 Executing the product strategy for soft goods category in alignment with the company's overall business goals and objectives. This involves conducting market research, analyzing consumer trends, and identifying opportunities for new products or improvements to existing ones. Leading the end-to-end product development process with our manufacturing partners, from conceptualization to launch. Collaborating with cross-functional teams such as R&D, design, marketing, and supply chain to ensure products are developed on time and within budget. Leading the Internal Product Testing program for us to be competitive in the market and provide advantages to the end users. Analyzing market trends, competitor products, and customer feedback to identify gaps and areas of improvement for the company's product portfolio. Managing the entire product lifecycle, including product launches, updates (e.g. Gen 2, cost-saving) and eventual discontinuations. Making data-driven decisions on product improvements and enhancements. Establishing product pricing strategies and positioning in the market to ensure competitive advantage and profitability. Collaborating with the sales team to provide them with the necessary tools, training, and product knowledge to effectively sell the products. Working closely with the marketing team to create effective product marketing campaigns and promotional strategies to drive product awareness and sales. Analyzing sales data and market trends to forecast demand and ensure adequate inventory levels.  Ensuring products meet quality standards and comply with relevant regulations and certifications. Working closely with various teams, such as manufacturing, supply chain, finance, and customer service, to ensure seamless product execution and customer satisfaction. Gathering and analyzing customer feedback, conducting surveys, and using other research methods to gain insights into customer preferences and needs.

*Analyzed fabric needs and developed and procured them within cost, quality and aesthetic parameter.*Tracked fabric development KPIs on number of seasonal developments. Worked closely with QA for tracking preliminary testing.*Communicated with product development, sourcing and design team on regular basis for leveraging qualities across the divisions.*Created and maintained seasonal materials libraries in PLM and tracking the product flow on master datasheet.*Maintained the physical fabric library to ensure core, repeats and seasonal developments are recorded and can be revived when needed.*Engaged the vendor and mills through effective communication on regular basis so that the timelines and expectations can be met.*Co-Led the 3D Digital Library initiative project by accumulating the visual and quantitative data from VIZOO/CLO software which is then being used by all cross-sectional teams.

Worked as Sales Team Lead, Retail Supervisor, Key holder positions.Managed multicultural teams upto size of 47 people.Managed Food department (Dollarama) $2 million revenue & Shoe department ( Adidas) of $5 million revenue.

• Developed trousers in the men's casual wear category for brands like Louis Philippe, Allen Solly and Van Heusen.• Structured and designed the fabric by using various weaves, blends and yarn count.• Coordinated with other team members to mobilize the new marketing techniques for the latest products.• Organized the meetings with the potential vendors to expand the supply chain for the Winter 2018 season.• Completed the Root Cause Analysis training & secured Alpha grade.