Sumit Sourav Email & Phone Number

Delhi, India

India

• Managing Indian offshore team and coordinating with USA based clients to see the requirements are met effectively and efficiently.• Defining process and structure to deliver the requirement on time.• Creating and managing process for offshore team.• Monitoring efforts to improvise the current system.• Have extensive knowledge in Defining Process & Structure, Planning, Time Management and People Management.

Gurgaon, India

Website Audit: Auditing website performance based on SEO parameters like meta title, meta description, h1, alt tags, and URL structure.Technical Audit: Measuring website performance by auditing on technical parameters like page load speed, page performance, redirection, and 404 error.On-Page Optimization: Optimizing meta title, meta description, h1, alt tags, and URL structure to make website crawl friendly.Gap Analysis: Identify the gap between the client website and competitor websites.Keyword Analysis & Categorization: Worked on more than 5k keywords. Identify new keyword areas based on different locations to target and categorizing them based on the website structure.Content Optimization: Measuring website performance based on the existing content and suggesting new areas to explore and implement.Projects Undertaken:1. H&M2. GSK Pharmaceutical

New Delhi Area, India

• ON-PAGE OPTIMIZATION: Creating technical reports based on website performance and page speed, working with the product team to provide best UI/UX flow to a user and to lower the bounce rate, Meta tags optimization, Page Content Optimization, working with XML sitemap for the website crawlability, Implementing changes as per the latest Google Algorithm Update. • OFF-PAGE OPTIMIZATION: Creating backlinks with the help of directory submission, increasing website link presence by profile creation, Bookmarking, Guest Blogging, Quora submissions.• GOOGLE WEBMASTER: Analyzing website performance in terms of Impressions, Organic positions, Clicks and CTR, Disavow toxic URL impacting website performance.• KEYWORD ANALYSIS: Worked with more than 5K+ keywords, Keywords research based on volume, average monthly traffic, competition, competitor keyword analysis.• COMPETITOR ANALYSIS: Complete track of the competitor based on the keywords, ranking, articles and contents.• MULTILINGUAL PLATFORM: Formulating website strategies for four different languages i.e. English, Hindi, Tamil and Bangla. Keeping track of each website keywords, article performance and ranking based on impressions, clicks, sessions and page views.• WEB ANALYTICS: Analyzing website ranking and preparing a report using Google Analytics and formulating further strategies based on the output.

Noida Area, India

• PRODUCT MAINTENANCE: Working close with the tech team to provide the best experience to a user. • KEYWORD ANALYSIS: Researching the best possible keywords using tools like Google Keyword Planner, Word Tracker, Keywords Everywhere tools etc. based on popularity, average monthly search, competition, CPC, lower bidding amount and maximum bidding amount.• ON-PAGE OPTIMIZATION: Creating technical reports based on optimization and performance, Optimized UI/UX suggestion to lower the bounce rate, Meta tags optimization, Page Headings, Page content optimization, Creating Case Studies, Creating UTM tracker for tracking the source of traffic and analyzing different metrics using Google Analytics, XML sitemap analysis and suggestion for new page creation as per the need.• OFF-PAGE OPTIMIZATION: Blog creation, Submission of answers on Quora, Link Binding for improving the inbound numbers.• SOCIAL MEDIA MARKETING: Creating strategies for brand awareness in different platforms like Facebook, LinkedIn and Twitter.• SEARCH ENGINE MARKETING: Keyword analysis based on popularity, average monthly search, competition, CPC, lower bidding amount and maximum bidding amount.• WEB ANALYTICS: Analyzing traffic report using Google Analytics and Hotjar to understand the customer's behaviour.

Noida Area, India

• Develop business architecture using requirements such as scope, process, alternatives and risks.• Analyze client’s business requirements and process through document analysis, meeting and workflow analysis.• Communicate client’s business requirements by constructing easy to understand workflow.• Develop wireframes using Balsamiq tool for the FRS.• Provide input to the modifying systems to meet client needs and develop business specifications to support these modifications.• Perform quality assurance to ensure and maintain the desired level of quality.• Perform the web API testing through POSTMAN and prepare solution document by mapping the results with the Functional Requirement Specifications.

Master’S Degree, Master Of Computer Application

Bachelor'S Degree, B.Sc. Mathematical Science

High School, Science