Sumit Varma Email & Phone Number

Mumbai, Mh, In

Mumbai, Maharashtra, India

• Spearheaded student acquisition and city-wide marketing initiatives across 13 schools in Mumbai, Nashik, Surat, Vadodara, Gurugram, Indore, and Lucknow, increasing overall admissions by 15% across the cluster.• Collaborated directly with the Chief Executive Officer and worked closely with Principals and school team of 54 members to drive admissions and marketing strategies.• Implemented and monitored the marketing calendar, consistently achieving or exceeding set admission targets by 20% year-on-year.• Analyzed 5 years of admission data to forecast annual admission projections, breaking down targets into daily, monthly, and quarterly goals based on trends.• Tracked the effectiveness of marketing activities, utilizing consumer insights to adjust strategies and meet pre-defined business plans.• Conducted thorough market research, providing insights that shaped highly targeted marketing campaigns.• Led and mentored the sales team across multiple locations, ensuring alignment with overall business goals and achieving 90% of planned admissions.• Validated the enquiry-to-admission funnel by conducting daily morning and evening huddles, driving consistent follow-up and accountability.• Developed creative solutions to address daily operational challenges across schools, ensuring continuous improvement and smooth operations.• Monitored and managed sales budgets, using a strong understanding of financial forecasting to achieve revenue targets.• Interfaced with service level heads, Cluster Sales leads, and the Relationship Management and Brand teams to ensure cross-functional alignment on business objectives.• Achievement Highlights• Achieved 36% growth in admissions at Nashik (from 171 to 232) and 76% growth at Kalyan (from 136 to 239) through innovative marketing strategies.• Delivered over 100% increase in admissions at Surat school (from 108 to 223), resulting from team training, mentoring, and motivation.

Mumbai, Maharashtra, India

• Conduct market research to identify and evaluate potential locations for launching new coaching centers.• Coordinate with the Central Infra team on legal agreements, local procurements, and liaise with local authorities to ensure compliance.• Develop and implement aggressive marketing strategies to promote new coaching centers to students and parents.• Hire, train, and onboard staff, including teachers, counselors, and administrative personnel.• Educate teams on the product portfolio and complementary services to enhance sales efforts.• Oversee daily sales activities and ensure proper admission management across all branches.• Monitor and assess the performance of coaching centers, taking corrective action when necessary.• Identify new market segments and profitable opportunities in both B2B and B2C sectors.• Prepare MIS reports as per business requirements and track competitor activities.• Build partnerships with schools and colleges, meeting with key personnel to generate business and present tailored solutions.

Mumbai Metropolitan Region

• Led a sales and operations team of 19 across Thane and Mulund branches, achieving consistent growth.• Achieved a 15% increase in sales targets while managing Academics, Accounts, Business, and Operations.• Set and drove daily, weekly, monthly, quarterly, and annual sales targets, consistently meeting goals.• Recruited and developed high-performing sales talent based on confidence, drive, and determination, increasing team productivity.• Monitored and enhanced sales team performance, providing additional training to improve target attainment.• Exceeded sales goals by 18% through the implementation of a reward system and motivational strategies.• Maintained strong client relationships, increasing client retention through a friendly and supportive approach.• Managed and optimized inbound sales inquiries via email and CRM, improving conversion rates by 12%.Achievement Highlight:• Launched the Mulund branch, acquiring 347 students in the first three months through strategic sales planning.• Assessed local market conditions, identifying and securing prospective sales opportunities, boosting new leads by 30%.

Navi Mumbai, Maharashtra, India

• Achieved annual revenue targets, consistently driving growth in highly competitive markets.• Managed a team of 32 staff and approximately 1,200 students across all courses.• Monitored and drove sales team performance, ensuring targets were met or exceeded.• Selected, trained, and managed staff, resulting in an increase in team efficiency while handling ambitious sales targets.• Implemented seasonal and special promotions, increasing customer engagement by 15%.• Set and managed budgets, reducing expenses by while maintaining profitability.• Conducted awareness and admission seminars at schools and centers, reaching over 5,000 students and parents for JEE-NEET-KVPY-OLYMPIADs.• Planned and executed strategic marketing campaigns, leading to a 25% increase in enrollments.• Tracked and analyzed accounts to ensure financial health and operational efficiency.• Counseled and guided over 200 students and parents, working with teachers to improve academic performance.• Achievement Highlight:• Scheduled and managed doubt-solving, revision, and cover-up lectures, ensuring a 90% student satisfaction rate(NPS).• Spearheaded the growth of the Kharghar center, increasing student enrollment from 25 in 2017 to 263 in 2020, achieving a 10x growth despite the pandemic.

Mumbai, Maharashtra, India

I started working in Mahesh Tutorials as a Faculty for Mathematics and was awarded as best faculty for the year 2012 & 2013.Although teaching is my passion, my core competency is building strong professional relationships, excellent coordination skills, leadership and public speaking.My seniors recognized my skills and gave an additional responsibility of managing the center at Mulund east where I was responsible for business growth. Through hardwork , i spearheaded the efforts of doubling admissions and revenues and eventually rose to the position of Area Head of Mulund - Bhandup in 3yrs.I was also the Master of Ceremony - AFEA which is conducted in Renaissance Convention Center and is MT's biggest seminar of the year - where i host for 2012-2013-2104-2015, 4 years.

Bachelor Of Engineering (B.E.), Electronics

10Th, Science