Sumithra B G Email & Phone Number

7+ years of experience as an Digital Project Manager in leading strategic Digital business transformation engagements focused primarily on Pharmaceuticals industry in campaign & channel operations domain • Managed portfolio worth $1M+ and worked for large global teams of cross functional resources, delivering enterprise wide multi-vear transformation campaigns • Create, develop and implement long term digital and technological omni-channel vision and consumer strategy across brands based on understanding consumer insight and behaviours• Conceptualize and run Proof of concepts for advanced data-driven multichannel campaigns for reps so that the reps are well informed and have meaningful discussions with HCPs• Extensive experience in Veeva CRM, Websites (SharePoint, Sitecore) and Omni-Channel Marketing & Campaign Management (SFMC/Eloqua etc) platforms• Knowledge of Google Tag Manager and Web Analytics tool (GA 360) and have extensive experience in defining and tracking the campaign performance and KPIs as per campaign objectives. Through data insights, build brand awareness and customer loyalty with engaging campaigns• Knowledge of all digital multi-channel worked for large pharmaceutical clients as Omni-channel PM (GCC campaigns)• Extensive experience in Program Management & Operations, End-to-End Implementation, Delivery Excellence, Planning and Reporting, Financial Management, Forecasting and Profitability; delivering project outcomes in a fast-paced environment inline to business priorities

• 

  Seshadripuram Institute Of Management Studies

  Finance, General