I manage GA4 implementation and migration across Tapestry's global brands (Coach, Kate Spade, Stuart Weitzman - across NA, EU, APAC), including setting up new locales, roll-up reporting, and resolving attribution issues. Conducting extensive audits of data layers, custom dimensions, metrics, and events, resolving attribution gaps and unassigned traffic issues.I oversee tracking requirements, sprint planning, and data quality audits, ensuring cookie compliance and scalable solutions.Key contributions include migrating 50+ UA reports to GA4, training different teams on GA4’s reporting, including its new data capture methods, reporting scopes, and how to leverage them effectively for business insights. Leveraging GCP, Bigquery, SQL, BQML, Looker and Tableau, I optimize reporting workflows while collaborating across teams to deliver actionable insights via Tableau and Looker Studio.

Market Focus: Oversee analytics activities for three major markets of Vodafone - UK, SA, and IE, encompassing both consumer and business segments.Team Leadership: Lead and manage a team of 15+ Analytics professionals, including recruitment, training, and providing ongoing support to ensure their success in their respective markets.Analytics Activities: Oversee various analytics activities such as Demand Forecasting, Analysis, tech specifications, CRO, dashboards, reporting, and implementation, ensuring accurate and efficient data analysis.Stakeholder Collaboration: Work closely with product owners and stakeholders offshore to align analytics strategies with business goals, fostering effective communication and collaboration.Major Projects:1) Apple iPhone 15 Launch:I spearheaded the iPhone 15 launch for Vodafone UK, and primarily directed the analytics aspects of the launch, achieving a remarkable 92% accuracy in demand forecasting. My responsibilities included generating comprehensive reports and dashboards and conducting daily insights sessions with key stakeholders, significantly contributing to the overall success of the project.2) Digital Executive Strategy Dashboard:I led another pivotal project focused on Digital Strategy Dashboard development, overseeing the entire process from conceptualization to delivery.This dashboard encompassed critical Executive and Leading KPIs for the business, such as App Adoption across omni channels, Login Success Rates, Digital Channel Mix, App Ratings, Brand NPS, uCAST, Business Enablers, Reliable Tech, and more. It went beyond mere data presentation, aiming to uncover narrative insights and track progress against FY targets.I collaborated closely with KPI owners to identify avenues for positive growth in these key areas, all in alignment with Vodafone's overarching mission to become the UK's trusted Digital Partner for all families.Tools used: QlikSense, PPT, Excel, AWS

1. Recruit, train, develop, and supervise a team of 10+ analytics professionals to provide dedicated support to 200+ global hospitality clients.2. Successfully led the migration of 300+ customers from UA to GA4. Experience in Adobe, UA, GA4, BigQuery, BQML, Adtech platforms, Tealium, GTM, Adobe Launch, Tableau, and Looker Studio.3. Experience implementing regulatory guidelines and data governance policies, solutions like OneTrust and Cookiepro. Worked closely with the DPOs of the company.4. Supported pre and post-sales activities, and served as a panelist for lead generation webinars that have helped to drive sales and cross-selling.5. The primary point of contact and all things analytics for CRO product of the company RateMatch, helped grew gross revenue by 250% in 2 years (the avg recurring revenue was ~$1.5M ARR) 6. Developed and implemented strategies to empower customers/clients to leverage data to make informed business decisions. Created self-service tools, documentation, and training programs to enable clients to analyze and interpret data effectively.

As a seasoned Web Analytics Manager, I have served as the primary point of contact for web analytics, including Adobe Reports & Analytics (formerly Omniture SiteCatalyst), Adobe Test & Target, affiliate marketing, comparison engines, social media, SEO, and marketplaces.I developed and maintained dashboards and reports to provide insights into website performance and made data-driven recommendations to optimize campaigns and tactics. I provided guidance and training to internal stakeholders on web analytics tools and methodologies.Collaborating with IT and development teams, I ensured proper implementation and tagging of analytics tools and data capture. I stayed up-to-date on industry trends and best practices in web analytics, digital marketing, and online user behavior to inform strategy and tactics.-------Overall, my job responsibilities have included managing web analytics, collaborating with stakeholders, conceptualizing and executing marketing strategies, providing insights and recommendations, and staying up-to-date on industry trends. My achievements include successfully increasing website traffic, and customers, conversions, and reducing returns by 30% while implementing new analytical techniques and providing guidance and training on web analytics tools and methodologies.

Interpret data, analyze results using statistical techniques and provide ongoing reports.Omniture Sitecatalyst variable planning including evars, props, events.Manage & Optimize accounts on 18+ Comparison Shopping Engines (Nextag, Shopzilla, Amazon, Pronto, Shopping, Smarter, Become, Myshopping.com.au etc.)Manage Accounts on Top affiliate networks Rakuten (LinkShare), ShareASale and CJ.Manage & Optimize account on Marketplaces: Amazon, Sears and RakutenConceptualize and implement sales and marketing strategies.

Affiliate Marketing, Marketplaces, Comparison Shopping engines, CPA, CPC, CPM Models.Recruitment of Affiliate, Network relationship and Advertiser campaigns for International MarketHandle multiple online stores on multiple marketplaces like ebay, amazon, sears, rakuten (formerly buy.com)Creating New Macros for the Process of Automation of Websites and Products Update.Excel Spreadsheet (CREATE AND EDITING OF MACROS), Data feed OptimizationEBay File Exchange Expert.