- Managing the digital marketing business with 3X YoY business growth.- Driving the acquisition and retention campaigns to deliver KPI’s for in-house products.- Building the digital marketing business for a leading Indian telco from scratch.- Enhancing the revenue mix by launching paid marketing campaigns in new accounts.- Creating new customer segments reducing CAC through various marketing channels.- Leading the A/B testing to increase the conversion rate across all landing pages.- Media Planning across Search, GDN, Facebook, DSP, App and PWA Store Fronts- Mentoring a team of full-time marketers

- Handled display campaigns across all stages of consumer funnel with a dedicated focus on customer acquisitions.- Optimized marketing spends in line with CPA for better ROI & ROAS leading to increase in gross margins.- Applied ad attribution and tracking with mobile measurement partners (e.g. Appsflyer, Kochava) and gained insights about user behavior and preferences.- Designed and implemented retargeting ads using AdWords to improve the visitor to paid conversions- Diversified the channel mix (Google Ads, Facebook Ads, Affiliates) to acquire new customers.

Launched new digital marketing initiatives while working with cross functional teams (Delivery, Product, Operations & Engineering)Applied campaign optimization techniques resulting in significant reduction in marketing spends Spearheaded Digital Media Planning across Search, GDN, Facebook, DSP, Programmatic and Affiliate channels.

Part of business team for clients like Airtel, Vodafone, Idea & Tata Teleservices (Docomo) handling RBT and Non RBT services. Identified and created new customer segments for Contest service led to increased engagement rate (+10%) and revenue (+8%)

Part of a Sales Team handing MVAS services for Virgin Mobile India

Part of Delhi Sales team responsible for growing revenues for Media & Entertainment products & services for 15 keys accounts in Delhi NCR.