Competitive cheerleading program focused on building key fundamentals & technique with a mission to instill respect, teach self-discipline, advocate physical fitness, foster a positive mindset, promote inner self-confidence, and always uphold the integrity of the sport of cheerleading

Worked hands on and taken key role/lead in the following: • Industry expert in athleticwear, custom team apparel, and made to order manufacturing across all market sectors • Implement exclusive strategy in business reengineering/new product development processes, while providing a fresh innovative mindset always upholding a company’s DNA/core values • Proven success in working hands on and holding a lead/key role position within the following areas: Creative… Show more Worked hands on and taken key role/lead in the following: • Industry expert in athleticwear, custom team apparel, and made to order manufacturing across all market sectors • Implement exclusive strategy in business reengineering/new product development processes, while providing a fresh innovative mindset always upholding a company’s DNA/core values • Proven success in working hands on and holding a lead/key role position within the following areas: Creative leadership, Branding/Re-branding, business analysis, competitor breakdown, marketing planning, sales growth, full understanding of product development lifecycle, trend research, apparel design, garment construction, patternmaking, running fit sessions, working directly with textile mills engineering advanced fabrics, sourcing, cost value management, wholesale/retail markup, negotiations, production/manufacturing, art directing lifestyle/product photoshoots, graphic/layout design for print/digital assets, social media, front end/back end of e-commerce, project management, oversee departmental budgets, technology development, and working directly with executives/owner of a company Show less

• Key player in securing a long-term partnership, sales negotiations, marketing expectations, go to market strategy and made to order production initiative with Adidas to launch Adidas cheerleading in the US with a first-year revenue estimated at $5M. • Achieved accelerated development timeline of 9-12 weeks for all product line styles and proprietary fabric development sample run final approval• Develop and implement strategy for overall rebranding of MW Cheer and Gymnastics… Show more • Key player in securing a long-term partnership, sales negotiations, marketing expectations, go to market strategy and made to order production initiative with Adidas to launch Adidas cheerleading in the US with a first-year revenue estimated at $5M. • Achieved accelerated development timeline of 9-12 weeks for all product line styles and proprietary fabric development sample run final approval• Develop and implement strategy for overall rebranding of MW Cheer and Gymnastics divisions• Mentor and manage apparel design team on a day to day basis • Creative lead/POV on design, fabric, and color direction for each seasonal collection per division • Work directly with Art Director and very hands on with graphic art team daily• Managing/work directly with technical design team: run fit sessions, collaborate on design/pattern changes and responsible for all final approvals• Liaison between sales, marketing, and design in order to meet the needs of the field reps Show less

• Ongoing growth of Med Couture brand presence by developing a digital strategy and partnering with other retailers • Manage E-commerce website: uploading product, writing copy for product descriptions, develop marketing assets needed for website, and merchandise all apparel/content • UX Designer for any changes or updates needed within our website and/or our retailers• Drive SEO within both our internal website, as well as retailers in order to maximize customer exposure to the… Show more • Ongoing growth of Med Couture brand presence by developing a digital strategy and partnering with other retailers • Manage E-commerce website: uploading product, writing copy for product descriptions, develop marketing assets needed for website, and merchandise all apparel/content • UX Designer for any changes or updates needed within our website and/or our retailers• Drive SEO within both our internal website, as well as retailers in order to maximize customer exposure to the brand• Concept, develop, and implement various quarterly marketing campaigns and strategy for all brands within Med Couture, Inc. meeting internal goals for growth of brand and sales • Lead, concept, and manage digital marketing strategy for all tiers that encompass the Med Couture brand internally and working with retailers to grow social media following and sales • Featured writer for Med Couture’s blog, posting weekly and driving readers within all social platforms • Maintain and execute digital marketing calendar, as well as coordinate and manage quarterly cross promotional campaigns with other Med Couture retailers • Direct liaison between sales rep, internal, and digital marketing/social media approaches between retailers and brand strategy • Graphic designer for various projects as needed, as well as help with art direction to ensure evolution of the brand• Create new styles for seasonal collection, help set color palette, and establish trends within fashion industry to apply to healthcare apparel• Lead creator of all print repeats for seasonal collection through textile design, fabrication, and placement sending all artwork and standards to the factory• Update seasonal collection line sheet weekly in order to keep retail buyers up to date on the line development Show less

• Ongoing growth of School Division utilizing higher level business objectives • Hands on leader/visionary in all marketing campaigns through concept/approval of graphics, quarterly strategy, set calendar, email blast, and social media along side creative Director in order to drive sales and brand relevancy • Secure, develop, and maintain all partnerships/high profile accounts within the division in order to further the growth of the brand• Manage, lead, and coach a team of sales… Show more • Ongoing growth of School Division utilizing higher level business objectives • Hands on leader/visionary in all marketing campaigns through concept/approval of graphics, quarterly strategy, set calendar, email blast, and social media along side creative Director in order to drive sales and brand relevancy • Secure, develop, and maintain all partnerships/high profile accounts within the division in order to further the growth of the brand• Manage, lead, and coach a team of sales reps • Lead strategy for the division within all aspects: pricing, promo items, featured products, marketing materials, lead generation, and customer issues• Technology development and liaison between firms for proprietary Rebel products through iOS, web browser based, and various platform materials by analyzing and implementing the sales process digitally - developed first design app in cheerleading indsustry• Main player and project manager in ongoing tech items from start to finish: scope, UX mock ups, wire frames, testing, company wide implementation, hiring/working with firm directly to develop company specific products, and instructional training for sales reps to use products once live• Set yearly concept for all visual and digital merchandising of booth layout, salesman display samples, and structural marketing (banners, pop ups, etc.)• Coordinator of product development, event travel, and marketing seasonal timeline calendar for various divisions within the company• Design, direct, develop, and merchandise seasonal collection for School Lookbook, as well as lead stylist/art director at photoshoots along side staying on seasonal trend • Main liason between product, production, and sales ensuring each lines needs are met through complete design process from start to finish for Division• Set up all vendor relationships, drop ship items, and apply process within internal team in order to ensure all outside orders flow properly Show less

• Work hands on and direct report to Creative Director, in developing seasonal line of shoes, handbags, and other small accessories for all brands within the Remac Group• Conduct ongoing market research establishing seasonal trends, color, and direction for material/prints through intense retail analysis as well as data from various trend services appropriate for each brand• Review and analyze previous sales in order to determine line direction for seasonal collection• Creative lead… Show more • Work hands on and direct report to Creative Director, in developing seasonal line of shoes, handbags, and other small accessories for all brands within the Remac Group• Conduct ongoing market research establishing seasonal trends, color, and direction for material/prints through intense retail analysis as well as data from various trend services appropriate for each brand• Review and analyze previous sales in order to determine line direction for seasonal collection• Creative lead in setting seasonal merchandise group themes according to trend direction, key colors, and product sale-ability • Create tech packs and technical line drawings/visual mock ups for small accessories within the seasonal line: shoes, handbags, wallets, etc. using Illustrator and Photoshop• Source fabric/leather/other materials, order sample yardage, request lap dips/strike offs, and track development • Coordinate product development of line by working directly with international factories on daily basis: requesting prototypes, revising/approving patterns, material development, and production of line samples• Main liason between product, production, and sales ensuring each lines needs are met through complete design process from start to finish • Direct contact for all factory pullovers, confirmation samples, and fit trials approvals• Visual and digital merchandiser of line in showroom, displays at market, and marketing materials• Member of J. Rene’e Marketing team implementing blog, social media, and website digital marketing campaigns to consumer as well as internal customers • Key creator of all company marketing/merchandising presentations throughout design cycle for seasonal line at market featuring line list styles, brand identity, and seasonal mood • Coordinator of product development seasonal timeline calendar each for each brands collection and delivery of samples• Travel as needed for market research shopping, attending tradeshows, factory visits, etc. Show less

• Designer of yearly collection for Varsity Spirit Fashion catalog: made to order team uniforms, warm ups, dancewear, practicewear, and accessories• Lead designer for product specific collections for various internal branches within Varsity Brands: UCA, STUNT, Value Line, etc.• Fabric developer for new fabric development meeting directly with vendors/mills as well as working with internal raw materials department on price negotiation, tracking sample yardage, receiving of strike offs,… Show more • Designer of yearly collection for Varsity Spirit Fashion catalog: made to order team uniforms, warm ups, dancewear, practicewear, and accessories• Lead designer for product specific collections for various internal branches within Varsity Brands: UCA, STUNT, Value Line, etc.• Fabric developer for new fabric development meeting directly with vendors/mills as well as working with internal raw materials department on price negotiation, tracking sample yardage, receiving of strike offs, and updates on developments• Establish seasonal trends for different collections through intense market research, attending tradeshows across the U.S., and sample shopping in New York and L.A.• Plan apparel assortment through marketing/sales analysis within previous year’s catalog designs, direct input from regional managers/sales reps, and research of new trends/colors• Create technical flat sketches for design and set up design sheets in PDM• Conduct and organize daily fit sessions • Design liaison with pattern makers• Hands on relationship with product development department for pattern revisions/grading, tracking samples, garment construction, and fabric testing/development• Develop artwork for screen prints, lettering styles, and sublimation with internal artist• Work directly with product vendors, factories, and internal costing department to set cost of made to order and in-stock products• Daily communication with production, factories, product vendors, and fabric mills• Merchandize apparel in marketing pieces by establishing garment colorways, placement of products on catalog spreads, and utilizing creative marketing themes • Stylist at photo shoots • Proof and edit marketing pieces before submitting to print production• Direct and produce live fashions shows at Varsity events • Work with internal marketing department on email blast, social media, and blog Show less

• Updated products in Websphere Commerce and Adobe Scene 7• Collaborated, developed, and launched weekly email marketing campaigns through Mail Chimp, seasonal marketing flyers, and update of website e-spots• Tracked website traffic utilizing Google Analytics• Designed multiple on-line exclusive seasonal collections • Planned Assortment, bought, and set retail price margins for on-line exclusive product inventory for seasonal collections • Art Director and stylist at photo… Show more • Updated products in Websphere Commerce and Adobe Scene 7• Collaborated, developed, and launched weekly email marketing campaigns through Mail Chimp, seasonal marketing flyers, and update of website e-spots• Tracked website traffic utilizing Google Analytics• Designed multiple on-line exclusive seasonal collections • Planned Assortment, bought, and set retail price margins for on-line exclusive product inventory for seasonal collections • Art Director and stylist at photo shoots for seasonal print marketing pieces, as well as product shots for the website• Project lead, designer, and product development liaison for initial launch of Varsity Line, cutting production cost in half and exceeding sales goal first year of launch• Managed implementation of sublimation printing through direct interaction with El Salvador factory• Daily communication with factories, product vendors, and fabric mills• Organized material for market research with Varsity “IT” girls• Set color values for Varsity color palette and prints for website and Design Studio • Hands on with launch of first apparel blog about cheerleading fashion called Varsity Sideline Show less

• Apparel sales rep for territory of Connecticut: uniform, warm-ups, and accessories• Presented various products, calculated quotes, and educate customers about specifics in cheerleading apparel as well as recruited for exclusive Varsity events • Promoted Varsity brands and products through a consultation based selling approach • Maintained current customer relationships as well as cold calling to increase customer database and sales• Provided direct daily customer service in… Show more • Apparel sales rep for territory of Connecticut: uniform, warm-ups, and accessories• Presented various products, calculated quotes, and educate customers about specifics in cheerleading apparel as well as recruited for exclusive Varsity events • Promoted Varsity brands and products through a consultation based selling approach • Maintained current customer relationships as well as cold calling to increase customer database and sales• Provided direct daily customer service in territory via phone and email• Collaborated and designed custom uniforms for high profile accounts around the U.S.• Fit customers for apparel through fit sessions at appointments Show less

• Updated color/design information in PLM system• Worked with IT department in hands on development in PLM system/training• Set up garment displays in show room to present at market• Composed seasonal design boards for sales presentation of seasonal lines/themes at market • Liaison between product development, allocation, and design team• Worked directly with fabric vendors and mills on fabric development and price point negotiation• Submitted artwork for prints/fabric… Show more • Updated color/design information in PLM system• Worked with IT department in hands on development in PLM system/training• Set up garment displays in show room to present at market• Composed seasonal design boards for sales presentation of seasonal lines/themes at market • Liaison between product development, allocation, and design team• Worked directly with fabric vendors and mills on fabric development and price point negotiation• Submitted artwork for prints/fabric developments to CAD Department, product development, and factories• Submitted test fabrics and tracked test garments• Ordered/matched color standards as well as maintained color/print library• Participated in weekly sketch handoff/status meetings Show less

• Created labels for fabric with vendor information• Completed/created fabric swatch boards/factory boards• Checked in samples and distributed to various departments• Created lap dip/hand standard cover sheets• Updated fabric/sample tracking charts• Sent out all outgoing paperwork/sample yardage to vendors/factories

• Contacted vendors for fabric sourcing and arrival date of shipped fabric hangers• Worked in fabric library: organized, sorted, pulled new fabric qualities, and filed fabric samples• Logged fabrics into a database and updated fabric charts• Worked with fabric/garments hands on in testing and evaluation• Organized fabric booklets for many collections to ensure fabric quality assurance at production• Attended fabric trade shows while learning price points and how to… Show more • Contacted vendors for fabric sourcing and arrival date of shipped fabric hangers• Worked in fabric library: organized, sorted, pulled new fabric qualities, and filed fabric samples• Logged fabrics into a database and updated fabric charts• Worked with fabric/garments hands on in testing and evaluation• Organized fabric booklets for many collections to ensure fabric quality assurance at production• Attended fabric trade shows while learning price points and how to negotiate with vendors Show less