Public Relations And Content Specialist
Current• Write, develop, and integrate content across paid, owned, and earned media channels • Work with outside organizations contracted with the DMO, as well as internal teams on content creation, creating press releases, maintaining internal media lists, and hosting FAM tours and media visits• Assist the Deputy Tourism Director – Communications to develop the annual content/public relations strategies and the Connection newsletter• Understand the Visit South Walton brand, brand standards, goals, and audiences to create tailored messaging• Demonstrate excellent writing skills including the ability to quickly draft press releases, create newsletters, and tailored media pitches• Expand outreach among local, regional, and national media outlets• Coordinate and manage media familiarization tours, journalist visits, press conferences, direct-to-media pitch activities, including hosted media events outside of normal working hours• Build positive working relationships with area businesses, event organizers, key stakeholders, and VISIT FLORIDA• Serve as part of the communication team support to deliver emergency communications to media and/or industry partners when the Emergency Operations Center (EOC) is activated• Actively stays abreast of new businesses, area developments and projects that directly impact the brand• Assist with copy editing needs, both internal and with contracted partners• Help create video projects with in-house teams to showcase the destination• Adhere to work schedule and attendance requirements, including nights and weekends• Perform other work as directed and required