1. Understand market trends, target audience and competitors, and formulate corresponding sales strategies and plans.2. Establish and maintain relationships with potential customers such as retailers, hotels, restaurants, etc., and look for new sales opportunities.3. Possess good sales skills, be able to effectively sell products and solve customer problems. Negotiating skills in negotiating prices and contract conditions with clients.4. In-depth understanding of different types of wine, including production areas, varieties, taste and food pairings, etc. Ability to provide professional wine knowledge and advice to clients.5. Set sales goals, develop sales plans, and strive to achieve or exceed sales targets.6. Organize and participate in various marketing activities, such as exhibitions, tastings and wine banquets, to increase product awareness and sales.7. Regularly submit sales reports, analyze sales data, evaluate sales performance and make suggestions for improvement.