Sundas Khalid Email and Phone Number
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👋 Hi , thank you for visiting my LinkedIn. My name is Sundas Khalid. I currently work at Google as Principal Analytical Lead, leading Google Search Engine analytics. Prior to Google, I was a Data Scientist at Amazon where I received awards for my work as a data science leader driving large-scale experimentations and data science initiatives. My story of resilience was featured on Forbes (see Featured section to read the article). As the first-female in my family to graduate university, I am an advocate of women's education and workforce diversity, and actively participate in diversity, equity & inclusion within and outside of Google. I enjoy public speaking and have spoken at +50 talks to an audience of over 20,000. In my free time, I enjoy creating educational content on various platforms on data science, career and financial literacy. One of my 2021 goals was to help WOC in tech negotiate job offers by $1M and I completed that goal with $1.4M negotiated in 2021. Reach out at partnerships@careerpy.com for social media brand partnerships.Get on the upcoming tech salary class waitlist: sklab.ioViews are mine.
- Website:
- google.com
- Employees:
- 1
- Company phone:
- 916.253.7820
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Principal Analytics Lead - Google Search AdsGoogle Dec 2019 - PresentMountain View, Ca, UsBillions of users use Google Search Engine daily to find information, and I am very proud of my current work in search engine space. 20% Projects:- Data Science Faculty: teaching Googlers data science fundamentals - Experimentation Lead: building large scale solutions to amplify experimentation at scale- People Pillar Lead: leading conversations and initiatives on outreach and recruitment- IamRemarkable Lead: facilitate and propose self-promotion workshops especially for underrepresented groups -
FounderSk Media Jan 2019 - PresentSeattle, Wa, Us -
Data Scientist, Experimentation (Weblab Science)Amazon Jul 2016 - Dec 2019Seattle, Wa, UsI powered Amazon's worldwide A/B testing platform with analytics and statistical insights to understand customer behavior that enables business stakeholders to make million-dollar, highly critical launch decisions at the click of a button. Projects:- Baseline Imbalance - Population Bias in Weblab (A/B test): September 2016 - Weblab (A/B test) Monetization - ROI Portfolio Analysis: February 2017 - Pre-Trigger Alarm Detection in Weblab (A/B test): March 2017- Pre-Trigger Alarm Mitigation in Weblab (A/B test): Jan 2018- Weblab On-Demand: Created technical framework for new metrics onboarding and method prototyping. Initial product launch (Nov 2017) had 19 metrics from 6 teams, including Amazon Alexa, Video, and Payments. Current queue (Jan 2018) has 21+ metrics from 13 teams awaiting to on-board, including Amazon Music, A9, and Checkout. - Active Weblab (A/B test) Bar Raiser. Training future bar raisers via 1-on-1 and group sessions. - Experimentation for non-prime customers: 2018 - Hybrid (parallel) Experiments: 2019- Holdout Experiment: advanced & long-term experimentation: 2019Presentations:- Wo[men] of CXT - Grace Hopper Edition: November 2016 - Grace Hopper Celebration Takeaways CXT: October 2017- Weblab A/B test Monetization: May 2017- Weblab A/B test Training for Twitch Prime: November 2017- Bar Raiser Training for A/B testing - Consumer Electronics Tech: (multiple sessions) Jan 2018- Statistics 101 for A/B testing: Jan 2018 - Weblab A/B test 101 for A9 (Amazon Search): Jan 2018 - Weblab A/B test On-Demand Metrics: Jan 2018- Statistics 101 for A/B testing - Alexa: Feb 2018 - Weblab Analytics Deep-Dive - Community Shopping: July 2018 - Weblab Analytics for Amazon Echo: September 2018Machine Learning University Courses:- Introduction to Machine Learning at Amazon (IMLA)- Mathematical Fundamentals for Machine Learning (MATH)- Introduction to Data Science (DATA)- Regression for Machine Learning (REGR) -
Data Engineer, Worldwide TrafficAmazon Jul 2014 - Jun 2016Seattle, Wa, Us- Data Mart: Engineered base infrastructure to develop Oracle CUBE in ETL to provide multidimensional visibility into Recognized Customer Visits (by Mobile, Traffic Channels, Prime/Non-Prime, Product Category etc.) from clickstream data—led 4 presentations for business and technical community.- Data Modeling: Designed data architecture to capture top 20 High Value Actions (HVA). HVA is any action that maximizes a customer’s lifetime value as defined by DSI (1st Prime/Student/Mom Signup, 1st Amazon Smile Purchase, 1st Mobile App Sign-in etc.). Centralized HVA data repository for all geographies worldwide. - Reporting: Proposed and redefined Investor Relations “active customer” reports. These numbers are shared with external Amazon shareholders at the quarterly earning calls by Jeff Wilke, CEO of Worldwide Consumer. - Identified new KPIs and managed WBR/MBR/QBR and Investor Relation reporting (S-team goal) for 13+ countries to support 1.3 billion annual marketing spend, and led high-priority deep-dives to root cause data quality issues. Presentations: - 2015 Traffic and Consumer Analytics Boot Camp (business audience):Presenter- Data Engineering Meet-up (technical audience): Presenter- Traffic Managers Meet-up Q1-2015 (business audience): Presenter - Traffic Managers Meet-up Q3-2014 (business audience): Presenter -
Data Analyst Intern, Worldwide TrafficAmazon Sep 2013 - Apr 2014Seattle, Wa, Us• Utilized Excel, VBA, SQL, Perl, ETL, and other business intelligence systems to analyze traffic metrics and measure channel effectiveness through which customers enter Amazon.com and global websites• Coded a 300+ lines Excel VBA macro to restructure and automate the WBR process, saving 60-90 min/weekly to meet a 7 hour deadline on Mondays• Reduced data delays by 30% and improved data accuracy by optimizing the monitoring and validation processes • Created AmazonSmile WBR deck using Excel and PivotTables to report weekly traffic metrics for management review• Performed data analysis on AmazonSmile customers, providing in-depth visibility into customer purchasing behavior that directed marketing initiatives to improve customer retention—earning 1st place among 40 intern presentations -
Web Analytics InternUtrip, Inc. Feb 2013 - Apr 2013Seattle, Wa, Us• Identified KPIs and implemented Google Analytics dashboards, saving the team 104 hours of repetitive work annually • Analyzed company’s web traffic and blocked internal IP addresses tracking to increase reports’ accuracy• Presented a Google Analytics crash course to Utrip executives and created a 5+ page report for future reference
Sundas Khalid Skills
Sundas Khalid Education Details
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University Of WashingtonManagement Information Systems
Frequently Asked Questions about Sundas Khalid
What company does Sundas Khalid work for?
Sundas Khalid works for Google
What is Sundas Khalid's role at the current company?
Sundas Khalid's current role is Data Science @ Google | Featured on Forbes.
What is Sundas Khalid's email address?
Sundas Khalid's email address is su****@****gle.com
What is Sundas Khalid's direct phone number?
Sundas Khalid's direct phone number is +120662*****
What schools did Sundas Khalid attend?
Sundas Khalid attended University Of Washington.
What skills is Sundas Khalid known for?
Sundas Khalid has skills like Data Analysis, Sql, Leadership, Microsoft Excel, Access, Databases, Vba, Analysis, Analytics, Visual Basic, Consulting, Powerpoint.
Who are Sundas Khalid's colleagues?
Sundas Khalid's colleagues are Onisor-Andrei Muresan, Daria Malyi, Jonathan Durand, Danial Ahmad, Jason Ossey, Luca Brambilla, Sampriti Utsav.
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