Creative Design Manager
CurrentBSR is an organization of sustainable business experts that works with its global network of the world’s leading companies to build a just and sustainable world with insight, advice, and collaborative initiatives.I create and oversee the visual design for marketing, communications, events, website, reports, multimedia elements, social media, the branding of previous BSR conferences.I partner with BSR staff to understand their goals, analyze the purpose of designs, brainstorm creative ideas to develop visual designs. I also manage contractors’ designs, liaising with internal and external stakeholders to ensure the integrity of the visual aspects of the brand guide across each of the platforms.UX and UI design of website development are a core part of my role. This includes creating wireframes, information hierarchies, creating the user journey, conducting user interviews, creating visual branding, and interface design.I am passionate about user-focused design solutions that combine business and user goals. I have a particular interest in the use of empathy in design, learning about users’ needs and motivations, and how meeting those needs can build an emotional connection with a brand through design.
