A creative expert who can turn Ideas into Results. With A decade of experience across various web development platforms. Who has operational knowledge of managing website business with exposure at strategic and operational levels. Proficient in driving online sales through improvements to site functionality, conversion rates and customer satisfaction for a direct-to-customer business. Outstanding ability to think strategically, creatively and demonstrate overall business acumen. Amazing ability to interpret & apply web statistics & behavioral analytics.An ensured successful launch, implementation and operations of the website. Managed website promotions and marketing across the internet and increased website traffic & conversion rate. Merchandised newly launched products, managed content and updated website. Coordinated with Sales, Marketing and Distribution in the distribution network and multi-channel promotions.Drive and sustain the website content accuracy and be the guardian of the site hygiene at the macro level like landing pages to the micro level of banners, links, coupons, promotions etc. Accountable for the readiness of content and accuracy on pages, SEO, navigation, search and other site properties during sale as well as BAU days as intended by business.Executed site refresh calendar and the business as usual day’s activities validation ensuring the quality of content. Created a plan to test to all key scenarios and changes proactively before content goes live on the site. Drive and sustain site content accuracy. Periodical check of the hygiene of entire website including, placement of content on landing pages, relevancy, broken links for all pages. Managed the coupons and promotions going live on the production site and ensure the accuracy of the said coupon or promotions to avoid any discrepancies on production leading to business impact. Document extensively all the issues encountered during testing and share it with right stakeholders for resolution. New projects and stores on the website. Manage the accuracy of multi SIS/storefront launch of all SIS stores and brand’s quality/customer experience.Developed understanding of tools to ensure all requirements are getting delivered as per expectations with proper testing. Drive or push for any change in tech and process requirements/flows. Participated and actively supported development and testing of features and enhancements to help it move to production without any issue and work as intended. Identify and drive tech solution for proper control on content validation.