Sunil Kumar
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Sunil Kumar Email & Phone Number

Regional Sales Manager with 17 yrs of experience in the field of sales and marketing. at Deekay Group - Haano Ltd (Ghana)
Location: Delhi, India 5 work roles 4 schools
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Role
Regional Sales Manager with 17 yrs of experience in the field of sales and marketing.
Location
Delhi, India
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Who is Sunil Kumar? Overview

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Sunil Kumar is listed as Regional Sales Manager with 17 yrs of experience in the field of sales and marketing. at Deekay Group - Haano Ltd (Ghana), a with 103 employees, based in Delhi, India. AeroLeads shows a matched LinkedIn profile for Sunil Kumar.

Sunil Kumar previously worked as Regional Sales Manager at Deekay Group - Haano Ltd (Ghana) and Regional Sales Manager at Fareast Mercantile Co Ltd. Sunil Kumar holds Executive Program In Sales And Marketing, Business, Management, Marketing, And Related Support Services from Indian Institute Of Management, Kozhikode.

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Deekay Group - Haano Ltd (Ghana)

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Profile bio

About Sunil Kumar

• Extensive experience in managing multi-diverse functions with 17 years of career success in developing & executing business expansion strategies to accomplish top line profitability • Highly successful in driving large scale profit gains through retention of customer base; evolved volume and value led strategies that drove expansion of business to highly competitive markets across geographies • Currently managing numerous products such as Haano Rice, Haano Margarine, Haano Sardine, Hanno Mayonnaise, Haano Spaghetti, Haano Non Dairy Creamer across Ghana market (West Africa) • Set up the overall distribution network in the assigned regions by coordinating and supervising the activities of different distribution channels together while safeguarding optimal performance from individual channels• Proven success in defining & setting up channel program and infrastructure; establishing dealer growth models to frame dealer & network performance targets • GTM/Go-to-Market Strategy: Formulating & executing market specific differential strategy for specific market to meet distribution & revenue objectives• Proven skills in achieving the region-wise sales target and producing the business for new products & services; expertise in expanding market share, implementing promotional activities, generating new business, maintaining quality assurance and targeting the potential customers• History of excelling in new organizational change, intensifying markets and leveraging the knowledge base with internal resources to facilitate business excellence for attaining organizational goals• Team-based management style coupled with excellent communication and interpersonal skills

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Sunil Kumar's current company

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Deekay Group - Haano Ltd (Ghana)
Deekay Group - Haano Ltd (Ghana)
Regional Sales Manager with 17 yrs of experience in the field of sales and marketing.
lagos, lagos, nigeria
Website
Employees
103
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5 roles

Sunil Kumar work experience

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Regional Sales Manager

Current

Accra, Ghana

• Entrusted with the responsibility of achieving Annual operating plan of sales & collection of Ghana for FMCG products.• Executing company sales plans and collection and ensuring profitability and growth in line with category.• Conceptualizing, communicating and supervising the execution of sales plans and implementing strategic plans.• Administering activities related to setting targets of wholesale, sales officer/ supervisor based on previous trend and AOP; mapping and identifying new sales opportunities• Co-coordinating with sourcing team (Hong Kong, China & Vietnam) on continuous market feedback and booking plans.• Supervising the development and growth of existing accounts, retail outlets via. help of focused sales team & effective distribution planning; accomplishing region wise sales targets and objectives• Conducting analysis of competition scenario & reporting the same to the top management.• Recruiting and organizing training of sales team on product/sales process• Analyzing team's performance and motivating them to achieve assigned sales & collection targets.• Managing a team size of 6 sales personal and a business of 5.20 Million Ghc (1 M USD) in value on a monthly basis.• Developing relationship with key accounts for business development & optimal negotiation. Key Achievements:• Successfully delivered growth of 45 % in value and 30 % in volume in food business in year 2015 -2016• Effectively registered a growth of Haano Rice of 55 % in volume and Margarine by 40% at national level• Played a key role in opening 3 new territories and adding 4 team member in resultant of 45% value growth.• Adding more products to our portfolio and working on a plan of 72.0 Million Ghc annually.• Proactive initiative taken to launch new products during 2017-2018, which had directly influenced to increase value business by 30%.Product Portfolio:Haano Rice, Haano Margarine, Sardine, Mayonnaise, Haano Spaghetti, Non Dairy Creamer.

Dec 2015 - Present

Regional Sales Manager

Kumasi, Ghana

Key Achievements:• Successfully delivered growth of 30 % in value and 12 % in volume in food business in year 2014 -2015• Effectively registered a growth of Mcvities biscuit business of 35 % in value which was part of food business• Played a key role in adding6 team member in resultant of 30 % value growth in business• Exhibited efficiency in repositioning Iffco Brand in assigned territory of Ghana and stabilized consistent value business of 110 K USD / Month• Developed and rolled-out winning go-to-market strategies for Lucozade Brand and stabilized consistent value business of 172 K USD / Month• Reduced damage by 50 % through training / monitoring sales and merchandising team in year 2014-2015 against last financial yearProduct Portfolio:Mcvities Biscuits, Mentos Gum and candies, Lucozade Enery Drinks, Heinz Products and Richoco (Cadbury’s)

Aug 2013 - Sep 2015

Manager- Sales & Distibution

East Africa

Key Achievements:• Exhibited efficiency in starting 12 DTR Van and increased direct distribution to 2800 outlet to encounter competition and increase depth and width of distribution• Successfully appointed 3 zone supervisor to monitor distributor working / performance• Effectively increased 30 sales agent (from 80 to 110) to increase daily sales of PP Milk and other products and to increase distribution efficiencyProduct Portfolio:PP Fresh Milk, Flavored Milk, UHT Milk, Flavored Yoghurt, Butter, Milk Powder and Fruit Juices

Jun 2010 - Mar 2013

Senior Sales Officer

Key Achievements:• Functioned as member of Achievers Club from 2004-2008• Platinum Club in year 2005• Holds the merit of winning:• Productivity Award in year 2005 in North Region• National Champion Award in year 2004 in North Region• National Champion Award in year 2006 in North Region• Asia-Pacific Ring Of Honor Award in 2006• Stellar in gaining the highest primary and secondary growth by 45% with minimum discounts in Himanchal• Instrumental in attaining highest growth in H Q town in Himachal by 35% Product Portfolio:Lays and Uncle Chips (Western Category), Kurkure (Extruded) and Lehar Namkeen (Traditional Category)

Jan 2004 - May 2010
Team & coworkers

Colleagues at Deekay Group - Haano Ltd (Ghana)

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4 education records

Sunil Kumar education

Post Graduate Diploma In Sales & Marketing, Sales, Distribution, And Marketing Operations, General, 1St Grade

National Institute Of Sales

Post Graduate Diploma in Sales & Marketing

FAQ

Frequently asked questions about Sunil Kumar

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What company does Sunil Kumar work for?

Sunil Kumar works for Deekay Group - Haano Ltd (Ghana).

What is Sunil Kumar's role at Deekay Group - Haano Ltd (Ghana)?

Sunil Kumar is listed as Regional Sales Manager with 17 yrs of experience in the field of sales and marketing. at Deekay Group - Haano Ltd (Ghana).

Where is Sunil Kumar based?

Sunil Kumar is based in Delhi, India while working with Deekay Group - Haano Ltd (Ghana).

What companies has Sunil Kumar worked for?

Sunil Kumar has worked for Deekay Group - Haano Ltd (Ghana), Fareast Mercantile Co Ltd, Sameer Group, Pepsico, and Pidilite Industries Limited.

Who are Sunil Kumar's colleagues at Deekay Group - Haano Ltd (Ghana)?

Sunil Kumar's colleagues at Deekay Group - Haano Ltd (Ghana) include Richard Donan, Kogbe Babatunde, Precious Stephen, Toheeb Ayinde Atolagbe, and Rekha Rajendra.

How can I contact Sunil Kumar?

You can use AeroLeads to view verified contact signals for Sunil Kumar at Deekay Group - Haano Ltd (Ghana), including work email, phone, and LinkedIn data when available.

What schools did Sunil Kumar attend?

Sunil Kumar holds Executive Program In Sales And Marketing, Business, Management, Marketing, And Related Support Services from Indian Institute Of Management, Kozhikode.

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