Worked for revitalization of Mfg. & Sales of Consumer Business ( LCD TV, AC, etc ), under the theme “ One-of-A-Kind Products" . Started the revival by leading from the front and creating a model success story in one of the States, to inspire confidence to fight well-entrenched and formidable competitors and show the way forward.In order to be able to think and act differently from Competition, created a Team where >50% where not from Consumer Durables Industry. This made us unpredictable and difficult to counter.Created a platform for Sharp's Consumer Business in IndiaPersonally led Industry Shift from Normal AC to Inverter AC (Sharp No.1 in India : Mkt Share ~35%). Gave Design Idea for 2-in-1 AC in 2015. Started seeding Air Purifier Biz as early as 2011. Now a Market Leader.As a First-of-its-kind Initiative by a Managing Director of a Consumer Company, I put my Direct Telephone on the Warranty Card of ACs. Spoke to about 20,000 customers in 4 years.Propelled Sharp by designing unique advertisements and promotional campaigns energized by large front-line force of young, energetic. MBAs

Established Solar Projects Business. Created the Slogan – “Sunlight After Sunset”- ( Won Marketing Award for this Slogan ).Sold TF Modules 200MW in 2011-2014 for On-Grid ProjectsWon the Sharp Global Excellence Award 3 times between 2005-2010Won HR Excellence Award from Amity Business School in 2009. A Top 20 B-School in India

Stepped down to pursue a MBO for Sharp’s Consumer Biz in India ( To avoid conflict of interest ).The Inverter AC Factory, set up in May 2013, was a key initiative. It was set up in record 5 months and it is the first Inverter AC Factory in India. It is also noteworthy, that Sharp was the only Company in India selling power -saving Inverter ACs only ( no Normal Split AC)

Established MFP Business from scratch. Was a late entrant. Grew rapidly by creating a New Biz Model, which forced Industry Leaders to follow. . Overtook Xerox by 2006(Xerox 2000 Market Share >50%, 2006 Share <15% ). Established Projector Business in 2002/2003 - No. 1 Market Share in 2006 ( as per PMA & IDC ). Was amongst the first to lead the transition from OHP & Slide Projectors.

Under my leadership, the company won National Award for Excellence in Export of Electronics from Govt. of India, two consecutive years 1992, 1993.Was Co-Chairman, Computer Hardware Committee in the “Electronics & Software Export Promotion Council” of India.

Pioneered & established Sales of Dot Matrix Printers & Floppy Drives. No1 Share in North India. Guided development of Printer for Airline Boarding Pass , Rail Ticket .Developed a Tele-typewriter in collaboration with a small R&D Co.

Core Team Member for setting up Switchgear Factory in North IndiaPart of 4-Man Technology Transfer Team for Transfer of Dot Matrix Printer Technology Transfer from Honeywell, Italy