With over 20 years of experience in business development, sales, and distribution across broadcasting, IT, and telecom sectors, I am a seasoned leader and strategist in the media industry. I served as the Head of Distribution for South Asia at BBC Studios, where I was responsible for the sustainable growth, business strategy, digital product development, business planning for BBC Studio’s channels, and managing regulatory challenges in the region.As a member of BBC’s India board, I managed the finance, HR, and general administration of affiliate sales in South Asia, and oversaw the planning and execution of linear, digital, and hybrid distribution solutions. I worked with a diverse range of partners, including Multi System Cable Operators, DTH players, leading Telcos, OTT streamers, and connected TVs, to deliver value-added services and innovative content distribution models. My mission was to drive business growth and innovation for BBC Studios in South Asia, and leverage my expertise in broadcasting and digital platforms to create impactful and engaging experiences for audiences.