Sun Lee Email & Phone Number

United States

New York City Metropolitan Area

- Liaison between account managers and influencers/agents, ensuring strong communication and coordination of music campaigns on TikTok, Instagram, YouTube, and etc. - Curate target lists, negotiate influencer rates, build relations with creators/agencies, and monitor campaign performances with consistent updates. - Manage high-priority campaigns with top clients like Interscope and APG, handling agreement terms, payments, and facilitating introduction calls with emerging agencies and creators for long-term partnerships.

New York City Metropolitan Area

- Producer/CP for @FlighthouseRadio, including on-set production / MOTS, working directly with artists, management, fans- Oversees post-production editing on FHR segments to produce final cuts reflective of FHR branding and current trends- Launched FHR TikTok account from ground-zero, building to 11.5K followers within 5 months- Heads content calendar (IG, TikTok, YouTube)

Los Angeles Metropolitan Area

- Proactively engaging with record labels to identify synergistic opportunities for successful influencer campaigns, driving the exposure of high-profile artists.- Skillfully curate target lists of high-potential influencers in collaboration with record labels, optimizing campaign reach for artists like Olivia Rodrigo, BTS, and Kali Uchis- Delivering consistent and timely campaign performance updates, offering actionable recommendations for ongoing success, contributing to the Billboard success of high-profile artists. (see portfolio)

Orange County, California, United States

- Hosted and directed weekly podcast episodes- Broadcasted live and DJ'ed music on-air- Self-produced, including episode ideation and execution, managing guests, writing show and episode descriptions, etc.- Edited audio, and created sweepers and highlight reels on Adobe Audition for Spotify upload and transitions between segments- Cultivated good relations with other show hosts, fostering collaboration and devised a 5+ co-hosted segment show

Culver City, California, United States

- Premium Content (Soundtracks, Film/TV, Podcast)- Created one sheets, decks, and conducted research for heads of Soundtracks, Business/Legal Affairs, and Podcasting - Built and tracked multiple data systems for submissions, industry contacts, project performances, releases, and more - Compiled relevant film, TV, and music news to find and initiate opportunities for Film/TV soundtracks and partnerships- Coordinated with clients and company executives with professional communication in meetings and correspondence

Orange County, California, United States

- Rebranded Instagram handle via Adobe Illustrator creating unique designs- Created social media content for multiple handles, enhancing engagement and growth by following industry trends- Developed a social media calendar for consistency/collaboration- Procured the top followed and most engaged Instagram position across all Greek life accounts on campus- Oversaw and worked with Director of Social Media, Director of Graphic Design, and Director of Video Content- Managed the marketing budget to be allocated and used effectively- Directed the annual Recruitment video. Partnered with professional videographer through revisions and capturing content- Made long-lasting relationships with apparel manufactures while negotiating prices to fit within planned budgets- Headed marketing plans to promote large scale events and fundraisers with 400+ attendees - Led the chapter with the Executive Board and met weekly to improve, diversify, and organize events for the chapter

Culver City, California, United States

- Constructed marketing strategies by establishing social media tactics, themes, promotional/brand opportunities, creative hooks, One Sony, etc.- Ensured in-person activations ran smoothly by coordinating executives and talent, and directing the event set up (EX: "Shark Tank Live" taping)- Tracked multiple social media outlets for posts of 30+ talent and influencers to find the impact of PR packages- Headed Weekly Newsletter, sharing trends in media marketing including social, digital, brand, and unique initiatives- Coordinated with internal teams and databases with updates in brand, project initiatives, as well as meetings/schedules- Created script coverages for multiple titles including "The Night Agent," "For All Mankind," and other SVOD titles

Culver City, California, United States

- Developed full marketing plans for Originals to reach greater audiences and drive HBO Max subscriptions and retention- Designed marketing decks with appealing visuals, ensuring all information is inputted including unit photography, strategy, editorial, PR, etc.- Curated list of 40+ influencers for "Selena+Chef S4" promotion boxes by tracking relevancy and social media engagement- Assigned marketing goals and CTA wording to each organic social asset on created social media calendar, ensuring list is cohesive relative to company’s KPIs- Acted as a liaison across 7+ departments to gather units for titles, implementing into decks, information sheets, and projects- Assembled meeting notes and scheduled/booked conference rooms for internal/external meetings- Researched and presented the social media landscape across SVOD services while contributing ideas for improvement and trends to follow

- Ran Instagram and TikTok business accounts with posts by staying on top of viral phenomena and relevant news - Created film and TV-based content/social media plans to generate traffic and analyzed performance of posts to adapt- Organized and executed in-person campaigns & collaborations with universities/organizations for brand awareness- Led presentations in educating target audiences, such as film schools, on the app and contributed to improving UX

- Analyzed entertainment and gaming influencer content on TikTok, YouTube, Twitch to assess partnership compatibility- Led initial outreach, first pitch calls, created personalized pitches, and used creative tactics to further relationship with talent and clients-Maintained strong relationships with interested individuals through regular, prompt, and professional communication across several timezones- Attained 23 top-tier influencers to sign with the company on an exclusive-basis from heading discovery to on-boarding- Created and sustained an evolving database of influencer information for effective tracking of engagement and use in future marketing campaigns- Involved in the creation of media kits, large scale campaign rosters, and collaboration with external teams including talent managers and digital marketing

Orange County, California, United States

-Increased sales and exposure through creating and managing social media pages on Instagram and Facebook-Increased productivity by learning to create floral arrangements-Design/constructs floral arrangements such as bouquets, boutonnières, centerpieces -Communication with clients to plan and discuss finances for the event and carry out a vision-Traveled to 20 events, mainly weddings in Orange County-Developed excellent attention to detail in wide-scale presentation and in individual pieces

Bachelor Of Science - Bs, Business Administration, Emphasis Marketing

Activities and Societies: Alpha Phi Sorority, Alpha Kappa Psi Business Fraternity, Chapman Radio

Minor, Music Business

Courses: 'Music Publishing, Marketing, Promotion, and Distribution,' Music Supervision, Business and Legal Aspects in the Music Industry.