Jiaxin (Sunny) Liu Email & Phone Number

Boston, Ma, Us

London, Gb

Durham, North Carolina, Us

• Competitive Intelligence: researched on 4 competitors (6 products) and conducted 7 expert interviews to provide competitors insights about and recommendations for marketing methodologies for a leading pharmaceutical company• Commercial Assessment: built model to predict market potential in China for a first in class medicine, helped clients with product positioning, pricing, potential business partners and commercialization investment options• Market Access: matched client with 12 potential business partners based on market share, sale channels and current pipelines, assessed new distribution options to open new markets and increase sales worldwide

Seattle, Wa, Us

• Researched gaming livestream industry, analyzed market, business model, and monetization tools through first- and secondhand resources, developed high-level strategies and models to help business team to map out future strategies• Investigated worldwide emerging trends with a special focus in Asian, found business opportunities and conducted analysis reports to help product improvement, researched industries include metaverse, NFT, grocery delivery etc. • Collected and examined firsthand data of products and major events, produced reports to identify improvement opportunities to enhance future development of the business

Shenzhen, Guangdong, Cn

- Data collection about various brands and their performance - Support platform development with user experience testing- Develop strategies for sellers to perform better with social commerce platforms

Hong Kong, Hong Kong, Hk

• Developed 4 best practice benchmark reports about leading companies in technology industry, especially paid attention to AI/AR related products, synthesized related information to deliver insights for development strategies• Executed market research of 19 companies in robot vacuum industry about technology, products, company structure and growth strategy, provide insights for product team to make decision to enter to-B or to-C market• Supported World Artificial Intelligence Conference event planning and launching, consulted 7 different business unit about 20+ products about ways to present, hardware requirements and site preparation• Helped with daily communication and project management between 10+ product team and other departments, companies or vendors for product promotion needs, e.g., official website updates, video making, brochure design

Munich, Germany, De

• Explored worldwide smart city projects, synthesize awards winners, top mentions on rankings and best practice reports, generate insights about common characteristics and find most valuable cases for further research• Generated 5 case studies on benchmarking enterprises and focused on smart city related business to best understand company’s growth strategy and business model to help client tackle smart city products • Collected and reviewed data from open sources about highway development to provide an overview of infrastructure building progress during past 5 years

Shenzhen, Guangdong, Cn

- Wrote press releases of “Tencent Dialogue" (speakers including Former Iceland President and Nobel Prize Winner) and pitched to 50+ major Chinese newspaper and media. - Managed "Tencent Research Institute" ZhiHu offical account, selected and edited 60+ articles. Increased the exposure by 350% and the followers by 150%. - Executed video and audio recording during the events and post content editing after the event. Translated audio recordings to written presentable articles 20+hours (300,000+ words).- Presented "Tech For Good Interviews" speakers background research, collected information about 30+ protential speakers. Mainly responsible for inviting German Philosopher Han Byung-Chul.

London, Gb

Shanghai, Shanghai, Cn

Help high school with their college application essays. Do brainstorm with them, help them to build structure and correct grammar mistakes.

Beijing , China, Cn

New York, Ny, Us

-Responsible for recruiting all intern positions in Ogilvy & Mather Beijing group, including all business units, all back-office department and secretaries for directors and TB (Chairman of Ogilvy China)’s secretary.-Contacted more than 30 candidates per day, scheduled about 7 interviews every day on average.- Went over more than 1000 resumes, recommended about 300 candidates.-Successfully recruited about 50 people in 2 months. - Maintain a good relationship between the company and the candidate, left more than 30 candidates who would probably join Ogilvy in the next three months if there are more open positions.- Assist department manager for Ogilvy Open Day project twice, help with snacks, presentation preparation and took photos during Open Day.

Irvine, California, Us

Write original articles for Wechat public account.

San Jose, California, Us

Answer questions from high school students.Give One-on-one advising lessons for students who want to apply American high schools.Cooperated with Marketing Department for original content production.

San Jose, California, Us

Executed strategic marketing planning for American High School business unit, including, formulate SOP, recruit and train interns, advertising, market research, original content production.Created and Polished 3 new columns, increased general exposure.Developed a short- and long-term marketing plan for the brand and supervised marketing campaignslaunched.Worked closely with application consolers and self-development courses lectures, promotednew products.

➢ Wrote Campaign descriptions and promotions for WeChat Public Account.

Shanghai, Shanghai, Cn

➢ Interviewed people and organized materials for school information articles especially concentrated on graduate programs.

➢ Translated news.➢ Wrote promotions messages for articles on social media.

China Beijing, Beijing, Cn

➢ Translated news form English Websites about celebrities and adjusted the content to fit Chinese fans.➢ Wrote promotions messages for articles.

➢ Wrote articles to recommend books to more than 50,000 followers through WeChat Public Account, wrote Promotions Weibo for more than 200,000 followers.➢ Designed campaigns with Publishing companies for new books.

Find interesting news stories on English Websites, provided ideas for editor for daily articles.Translate news stories and adjusted them to fit Chinese audiences.

Master'S Degree, Communication Data Science

Bachelor'S Degree, Communication, General

High School

Middle School & High School