Sunny Taj, Omcp Email & Phone Number

Palo Alto, Ca, Us

Bellevue, Washington, Us

• Manage digital marketing strategies and framework for Toyota Certified, Toyota/Lexus/Mazda Financial digital platforms.• Designated SME for Toyota Certified and Toyota/Lexus/Mazda Financial Adobe Analytics accounts.• Ensure timeliness and accuracy of all deliverables.• Define Scope of Work (SOW) for new projects in the pipeline.• Conduct scrum sessions to manage ongoing agile projects and eliminate blockers from preventing delays in deadlines.• Research industry best practices in areas of reporting to get insightful data and design for conversion opportunities.• Collaborate with stakeholders to analyze monthly reports to generate actionable insights based on end to end user journey.• Conduct UAT sessions to identify gaps in implementation causing data discrepancies.• Authored multiple case studies for Toyota Certified focusing on user behavior, touch points and features on the digital platforms.• Create, analyze and maintain reports/dashboards using Adobe Analytics Workspace and MS Power BI measuring KPIs, campaign ROIs and conversion points.• Monitor data and reporting trends in Adobe Analytics to ensure data integrity.• Conduct site audits, design tag matrix and perform UAT to validate efficient tracking throughout the platforms.

Houston, Texas, Us

• Performed an audit on Stewart Title’s Digital Marketing platforms to underline its current state and identify gaps, opportunities and enhancements while collaborating with marketing and sales channels.• Authored a customer journey story between offline and online channels to map a Digital Marketing Plan with a key focus on Lead Generation.• Improved user quality on the site by identifying and eliminating traffic from irrelevant and ghost referrals and increasing organic traffic by 4% and social media traffic by 2%.• Doubled campaign CTR and conversion by recommending relevant content presented on online and offline channels with appropriate and visible Call-to-Actions directed on optimized landing pages.• Assisted in the decision making process for a preferred Marketing Automation tool and CRM system that would help the business make informed decisions by understanding user behavior across all digital platforms.• Evaluated existing Adobe Analytics implementation for data integrity and restructured a tagging methodology to measure web/campaign performance according to best practices and industry standards.• Created and monitored customized dashboards and reports for stakeholders to interpret data and provide actionable insights in order to drive result driven campaigns.• Provided in-depth consultancy to design campaigns for a more targeted audience, create appropriate KPIs and tracking parameters to measure results and ROI.• Identified user demographics, share of voice and engagement opportunities on social media platforms, which not only resulted in an increase in content amplification rate, but a higher subscription rate.

Iselin, New Jersey, Us

• Served as an expert in Adobe Analytics for the Business Intelligence team recommending appropriate tagging to measure actionable insights and KPIs for numerous functionalities within the Desktop/Mobile site and Apps. • Designed tag matrices for developers based on wireframes received for the In-Store tablet app. • Suggested appropriate CTAs to be measured keeping in mind business objectives defined by stakeholders. • Verify SDK code implemented by developers and setup variables in Adobe Mobile Marketing suite.• Assisted in Troubleshooting adhoc requests and interpreting how data was measured in Adobe Analytics specific to GameStop’s implementation.

Houston, Texas, Us

• Introduced the concept of data analysis vs. data reporting and established a structure for preparing scheduled monthly/quarterly and ad-hoc reports providing actionable insights for clients from various verticals of the industry.• Analyzed and presented data as a story during assessment and reporting phases for business owners and stakeholders to get a better understanding of user behavior and performance on the site.• Focusing primarily on user behavior, engagements and conversions, helped clients define business objectives and suggested relevant, seasonal KPIs to measure site performance and calculate the ROI for campaigns driving users to the site.• Designed, created and maintained appropriate dashboards with custom reports and segments to monitor Online Marketing side of the business using Google Analytics as the primary analytical tool.• Collaborated with UX designers and content strategists to review wireframes keeping in mind the business objectives and user intent to suggest appropriate calls to action on new and existing sites as well as online campaigns to increase user engagement, macro and micro conversions.• Implemented a company wide tagging methodology with an objective to effectively measure every campaign designed and launched for clients digitally.

• Reconciled the business needs and saved the company over 50% in allocated costs for Web Analytics.• Spearheaded the project for Google Analytics implementation on 150 revenue generating sites using Satellite as a tag management tool.• Designed tag matrix based on business requirement measuring online business performance and ROI.• Decreased the variance in traffic and conversion data between GA and the database to less than 5% while integrating a 3rd party-reporting tool called Qlikview.• Brainstormed enhancements opportunities with the Dev team and performed QA across all sites and reports in GA to ensure data integrity. • Created custom reports, goals, events and KPIs for the organization to improve conversions and increase ROI.• Based on visitor behavior on key sites, identified head terms, mid/long tail keywords currently displayed as secure search (not provided) in GA.

Purchase, Ny, Us

• Measured Web Analytics effort across MasterCard spanning 500+ websites each owning an individual report suite in Omniture and monitor performances for individual campaigns based on the benchmarks provided.• Designed tagging matrices for BOs based on suggested KPIs and business goals for sites that are under development in the OS framework, work with IT to implement the tags and perform QA to ensure data being captured in Omniture as desired.• Created custom metrics within Omniture that would measure site performance and visitor behavior.• Performed QA efforts for the redesigned MasterCard sites for Australia, UK and Canada to cross check developer and design efforts according to the OS framework.

Park Ridge, Il, Us

• Analyzed visitor behavior for over 25 reporting suites under the Northern Trust domain using Adobe Analytics.• Created post tournament performance report for the annual Northern Trust Open focusing mainly on traffic and conversion goals driven by various marketing channels, email campaigns, social media and 3rd party ads.• Performed QA analysis on personalized micro sites targeting High Value clients and Wealth Management site redesign for usability and provided actionable insights to increase engagement and conversion.

Park Ridge, Il, Us

• Analyzed click stream, search traffic, customer behavior and experience data on business unit website using Google and Yahoo Analytics.• Created strategic reports focusing on Web Analytics 2.0 methodologies.• Measured KPIs based on visitors’ attitudinal survey responses toward the sites after browsing & user experiences using 4Q by iPerceptions.• Delivered positive A/B testing results by increasing conversion rate on focused links by 0.7%.• Developed senior level performance dashboards pulling data from multiple data sources.• Coordinated tracking tags and parameters in new page developments.

Houston, Texas, Us

• Single handedly managed the Web Analytics department, delivering valuable insights required to drive business decisions for the Online Marketing Channels.• Generate/Analyze Reports, create/monitor dashboards and build tracking scenarios using techniques of segmentation and create relevant Key Performance Indicators (KPI’s) to measure online business performance for both, acquisition and retention channels.• Identified through traffic pattern analysis, opportunities to decommission 66% of duplicated content, saving maintenance cost and streamlining user experience flow.• Created, tested and accordingly modified existing metrics with the help of custom variable within Omniture and implemented them on www.reliant.com for existing and new page codes for tracking and analyzing performance based on projects. • Consulted on multivariate testing (MVT) and A/B testing strategies for campaign landing pages that increased conversion by 30% on average.• Formulated marketing strategy campaigns underlining social media as a key driver.• Assisted Web Developers with Search Engine Marketing (SEM) strategies such as mash-up tools, redirect links, keyword based contents and techniques of developing micro-sites from a SEO perspective to boost traffic and improve search rankings.• Collaborated with User Experience Manager to revamp the path analysis for Reliant.com and conduct usability testing as part of redesign during merger with NRG Energy.• Addressed ad hoc and static requests to monitor web performance at a glance and summarize them for quarterly and EOY reporting. • Performed competitive analysis to capture market share and keep Reliant Energy’s web standard current to increase traffic and brand awareness.

Jefferson City, Mo, Us

Administered network security solutions and provided technical support to the bank staffProvided online banking support for personal and business accounts.Assisted the CFO by designing logs and reports that helped him run the operations department more efficiently.Created and updated bank operation reports using DEPCON, DIRECTOR, and PRIME. Upgraded and introduced software to improve the bank's operations (Risk Assessment & Network Security).

SPOC (Single Point Of Contact) between head office in Kansas City and the Central Region for Technical Support.Addressed all network and IT related Hardware/Software concerns occurring within the department.Provided training for co-workers with any upgrades within the region.Designed queries and financial reports to monitor work flow within the region.Part of the National IT team for designing, testing and implementing new databases created within the company.

Managed a project that created online profiles for individual cell sites within the Midwest region, which stored all necessary site construction and maintenance data and documents scanned in a database readily available. This eliminated the cost of storing hard copies and improved data integrity.Audited vendor accounts and purchase reports to approve orders, recover false payments and avoid double billing.Acted as a liaison between corporate finance department and local Site Development to Schedule and Analyze payments.

General Management Program (Gmp), Business, Management, Marketing, And Related Support Services

Driving Digital Strategies, Digital Marketing

Master Certified Web Analyst, Web Analytics

Pa Bachelors, Computer Science And Information Systems

Gmp, Business, Management, Marketing, And Related Support Services