Sunny Lee Email & Phone Number

San Francisco, California, United States

San Francisco, California, United States

Served as the Marketing Sciences lead across multiple Chicago and network-wide clients to:• Collaborate across disciplines on campaign about gender equality to recommend audience segmentation and establish short-term campaign vs. long-term movement success• Consult on media strategy and channel mix across the booking funnel through multi-touch attribution modeling for Las Vegas hotel• Regularly manage direct and informal reports across accounts and departments to develop career… Show more Served as the Marketing Sciences lead across multiple Chicago and network-wide clients to:• Collaborate across disciplines on campaign about gender equality to recommend audience segmentation and establish short-term campaign vs. long-term movement success• Consult on media strategy and channel mix across the booking funnel through multi-touch attribution modeling for Las Vegas hotel• Regularly manage direct and informal reports across accounts and departments to develop career plans, identify growth projects and build analytical skills Show less

• Recommended campaign optimizations and grew clients’ understanding of campaign measurement with respect to business goals as Marketing Sciences lead for portfolio of nationally recognized import beer brands• Designed and analyzed primary research to develop sub-brand architecture, messaging and product development strategies for national telecommunications company• Built measurement and testing plans, modeled KPI delivery and provided regular and ad hoc reports for Texas Beef Council… Show more • Recommended campaign optimizations and grew clients’ understanding of campaign measurement with respect to business goals as Marketing Sciences lead for portfolio of nationally recognized import beer brands• Designed and analyzed primary research to develop sub-brand architecture, messaging and product development strategies for national telecommunications company• Built measurement and testing plans, modeled KPI delivery and provided regular and ad hoc reports for Texas Beef Council as the Marketing Sciences lead on the account Show less

Greater Chicago Area

• Spearheaded data analysis in content and search analysis exercise to inform media planning and website redesigns for National Cattlemen’s Beef Association and its subsidiaries• Built monthly scorecards and quarterly reports to inform content creation and performance across portfolio of nationally recognized beer and spirits brands• Developed measurement plan to monitor and optimize against media activations for namesake fashion retailer’s product launch during the fall/holiday season

Greater Chicago Area

Conducted analysis of the digital footprint of clients to inform new business pitches; provided insight into content performance, fan growth and engagement

Evanston, Illinois

Greater Chicago Area

Spearheaded website redesign and evaluated, tested and improved product usability for the tech start-up

Chicago, Illinois

Revamped visual assets for the company website and Food Genius Reports to improve user understanding of the food data analysis software’s functions

Chicago, Illinois

Designed print and digital marketing materials for the Chicago microfinance non-profit, later adopted across the Accion USA network

Lincolnshire, Illinois

Bachelor Of Arts, Economics, Psychology

Activities and Societies: Delta Sigma Pi, Delta Gamma, North by Northwestern NFP, F&F Marketing, Students Consulting for Non-Profit.

Korean Language, Economic Development And Business In East Asia

Studied Korean language, Economic Development and Business in East Asia