Nova Wehman-Brown Email & Phone Number

California, United States

San Ramon, CA, US

San Ramon, CA, US

• Mentor and coach a distributed team of UX Researchers, Design Managers, Product Designers, and Front-End Developers to reach their full potential
• Partner Product Management and Engineering to align user goals with business goals, strategize team approach, and develop measurable, achievable success metrics
• Drive end-to-end research to understand the what and why behind customers' action, and own the design vision that anchors incremental improvements and drives greenfield projects.
• Oversee the ongoing design, development, and maintenance of our design system and UI pattern library
• Practice user-centered design to meet the needs of our users and our business, while creating moments of delight and achieving the highest standard of accessible and inclusive design possible
• Led project to implement usability analytics and in-product on-boarding tools (Pendo, then WalkMe)

San Ramon, CA, US

Denver, CO, US

• Led a local and remote team of user researchers, content developers, and UI designers
• Partnered with Product Design team to build beautiful, simple, intuitive UIs for cloud-based, multi-platform suite
• Built out the foundation of UX resources including developing personas, documenting user journey maps, and creating process templates for repeatable iterative design sprints
• Collaborated with PM and Technology directors to develop integrated Agile and Kanban-based processes
• Consulted with product managers to develop UX strategies, brand audits, and discovery plans for their products
• Led high-level UX strategy projects that impact all products and require cross-functional collaboration: user assistance strategy, in-product communications and notifications, and onboarding programs

San Francisco, California, US

• Built out content strategy team to support 80+ applications and a number of large initiatives.
• Partnered across disciplines to support 80+ wholesale applications.
• Led content strategy to define and deliver content optimized across delivery channels.
• Working with team to define content strategy discipline and process in the context of wholesale UX group.
• Provided guidance to team by setting tactical goals, milestones, providing feedback, and working together to define and evangelize our discipline, outline workflow, and socialize our process.
• Worked in both Agile and waterfall processes.

• As an integral part of user experience and content delivery and management groups, I:
• Develop content strategies for web, social, email, and mobile platforms.
• Develop brand guidelines for audience, voice, tone, positioning, mission, tag lines, content development, etc.
• Develop content guidelines that range for metadata requirements to content publishing requirements.
• Write in defined voice for all formats, including web, print, mobile, UI, direct marketing, A/B testing, complex segmentation, etc.
• Help develop usability tests, analyze and present results, and create strategies based on findings.

San Francisco, CA, US

• Responsible for structure, creation, development, and implementation of content across DocuSign’s web properties.
• Redesigned Support IA and content for more intuitive experience, including an inventory scrub, and complete rewrite.
• Recommended and implemented content changes for a site redesign in Drupal on a five-week timeline.

Bentonville, Arkansas, US

• Pharmacy & Refill Flow Redesign
• Led content strategy and oversaw a team of user experience writers for the redesign of the online pharmacy and prescription fulfillment checkout flow on Walmart.com employing a hybrid Agile approach in five phases.
• Incorporated learning from user analytics and ethnographic studies on site at Walmart Pharmacy.
• Created wireframes, UI copy, alignments decks, presentations, and test validation results.
• Participated and documented RITE testing at research facility.

Oakland, California, US

• Implemented content strategy and wrote content for multimillion-dollar redesign of the Blue Shield of California employer self-service portal, About Blue Shield of California, and the Health and Wellness sections.
• Followed Agile process to produce UE copy decks based on wireframes, use cases (stories), and screen shots.
• Wrote on retainer for direct marketing, training materials, and website copy.

San Francisco, CA, US

• Established the voice, tone, and content of their new e-commerce and social website
• Wrote or edited all web copy
• Managed the content inventory
• Supported partnership development
• Wrote all subscriber and prospect emails, enewsletters, direct mail, travel catalogs, video scripts, welcome letters, onboard marketing materials, events materials, etc.
• Ghost wrote letters from the founder and CEO, the VP of travel, and letters from our partner entertainers including the Indigo Girls, Melissa Etheridge, and k.d. lang

San Jose, California, US

* Developed and managed content for tivo.com marketing and e-commerce site in two main areas: 1) purchasing and checkout flow for TiVo products and 2) rolling content for current subscribers. * Defined and reviewed metrics that evaluate effectiveness of content strategy, and push toward continuous content improvement* Led content strategy initiatives on.

• Worked with clients to target consumer and audience base.
• Outlined, research, plan, and develop creative solutions for content-rich marketing websites, speeches, conference programs, direct marketing materials, etc.
• Developed standards for tone, style, and content.
• Read and critique manuscripts for Berrett-Koehler Publishing, including Confessions of an Economic Hit Man, a New York Times Best-Seller.

New York, New York, US

• Helped open the San Francisco branch of Rockefeller Philanthropy Advisors under Judy Belk
• Managed all administrative aspects of the San Francisco office, including executive assistance duties
• Interacted with grant-seeking organization on a daily basis
• Organized special events featuring nonprofit organizations for grantmakers
• Created supporting materials for foundation board meetings
• Managed foundation files and giving records, including managing the giving database

US

• Managed techpubs documentation projects from inception to completion including researching, planning, writing, editing, and maintaining technical documentation sets (administrative manuals, installation and configuration manuals, and release and documentation notes). • Worked closely with Engineering, Quality Assurance, Technical Support, and Product.

• Marketing Writer:
• Created all iterations of the eScene site content to reflect our most recent messaging, wrote and developed sales collateral system, promotional documentation, marketing campaigns, and mass email campaigns.
• Edited and maintained eScene's monthly column, Noise Reduction.”
• Collaborated with Creative, Communications, and Production to execute and maintain weekly site updates and standards.
• Developed and maintained editorial guidelines. Technical Writer:
• Created and maintained the Administrative User Manual for eScene's flagship product a Web-based application with multiple release cycles.

• Developed standards, processes, and subsequent white paper for Content Strategy at MarchFirst.• Brought value to Fortune 500 clients by developing strategies and guidelines for e-commerce, informational, and web content. • Developed creative solutions for bringing each client’s brand to the online environment. • Facilitated integration of tone, style.

Bought by MarchFIRST

• Developed and implemented original instructional course curriculum of intensive English programs for students of all ages and levels. • Taught beginning, intermediate, and advanced English grammar and writing courses, as well as intensive TOEFL preparation courses.

Ba, Russian Studies, Honors

Uc Extension Editors' Series: Grammar For Editors And Editing For Professionals, 2002 And 2005

Russian Language And Culture

American Sign Language Program

French Language And Culture

Education record