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Supriya Agarwal Email & Phone Number

Head of Marketing at Esme Consumer
Location: Delhi, India 12 work roles 3 schools
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Current company
Role
Head of Marketing
Location
Delhi, India

Who is Supriya Agarwal? Overview

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Quick answer

Supriya Agarwal is listed as Head of Marketing at Esme Consumer, based in Delhi, India. AeroLeads shows a matched LinkedIn profile for Supriya Agarwal.

Supriya Agarwal previously worked as Sr. Brand Manager at Esme Consumer Pvt Ltd - Nature'S Essence and Head - App Marketing at Skin Beauty Pal. Supriya Agarwal holds Mfm (Gold Medalist, All India Rank - 2), Fashion Management, Cgpa- 9.2- Gold Medalist from National Institute Of Fashion Technology.

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Esme Consumer

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Profile bio

About Supriya Agarwal

A full stack marketing professional with 12+ Years of experience in Brand Marketing, Innovations & Communication"Every step towards growth builds, so take RISK.. if you loose you learn but if you win you lead."Specialties: -- Brand building & Management- Brand Communication - Campaign planning, deployment and track- New product development & launch - GTM- Launching New Brands- Campaign Management- Competitor Mapping and Trend Analysis- Brand Strategy- Communication- Acquisition and Retention of Business Partners- Team Building and Management- Cross Functional Co-Ordination- Loyalty Marketing- Budgeting and Business Forecast

Listed skills include Retail, Merchandising, Market Research, Fashion, and 39 others.

Current workplace

Supriya Agarwal's current company

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Esme Consumer
Esme Consumer
Head of Marketing
Delhi, India
AeroLeads page
12 roles

Supriya Agarwal work experience

A career timeline built from the work history available for this profile.

Head - App Marketing

Gurugram, Haryana, India

Jun 2020 - Nov 2020

Consumer Product Manager

Gurgaon, India

Lead Consumer Product Strategy and New brand launches on Grofers NEW Personal Care Start-up www.orangesomething.com

Jul 2019 - Jun 2020

Category Head- Beauty & Dermatology (India, Sri Lanka & Bangladesh)+ Head, Loyalty Marketing (Apac)

Gurgaon, India

Category Marketing (Brand Management) - Beauty & Dermat• Category Marketing- Beauty & Dermat for 250+ VLCC Centers PAN India, Sri Lanka & Bangladesh • Developing 360 Degree Campaigns to drive the Category Growth• Developing Category Strategy for Beauty & Dermat that attribute to 60% of the overall turnover• Developing Annual NPD Strategy – Research, Pricing, Planning & Launch• Brand Communication & Launch of New Innovations • Developing & Driving Complete Pricing & Promotion Strategy• Content Creation for Omni-Channel Promotion & Communication• Digital Content Creation (Promotional/ Social) - FB, Instagram, YouTube, IGTV, Affiliate• Influencer Marketing• Trend Study, Market Research & Competitor Mapping• Strategic long term Planning for Category DevelopmentHead, Loyalty Marketing (APAC)• Group Loyalty Marketing for all LOB's across APAC• Developing Loyalty Strategy to drive long term Customer Retention & Engagement• Driving the Customer Brand Journey• Developing Yearly Campaign Strategy & driving its performance• Identifying new opportunities within the purview of in-house customers to drive business growth• Revamping/ Renovating the program from time to time to retain/ enhance customer engagement

Nov 2017 - Jul 2019

National Category And Innovations Manager

Mumbai Area, India

• Service Portfolio Development and Management• Developing a 360 Degree plan to drive the Portfolio• Portfolio Development for all Incubation Formats• Developing annual innovations plan, Pricing & positioning & driving their Launch and success • Developing & Driving Complete Pricing & Promotion Strategy the Brand• Inventory Planning & Negotiations• Trend Study, Market Research & Competitor Mapping• Strategic long term Planning for Category Development in the line with companies Vision

Jan 2016 - Jul 2017

Business & Brand Manager- Lakme Absolute

Mumbai Area, India

• Complete Brand & Business Management – P&L Accountability• Product & Service Portfolio Development & Management• Identifying & influencing portfolio expansion across services & products• Strategic Business Planning and SBU Budgeting• Break Even Analysis & Bottom line Management to run the business profitably• Initiating & driving marketing & activations • Leading, coaching, mentoring & building capability in direct team• Pricing & Promotion planning

Apr 2014 - Jan 2016

Asst. Manager- Buying And Merchandising

Mumbai Area, India

- Buying and Range Planning/ Allocation- Product Pricing & Supply Price negotiations- Competitor Study/ Market analysis - Planning and deployment of Marketing plans with Mall Marketing Team and group marketing team to improve brand visibility and accelerate business growth- Handling OTB Budget- Planning Promotions/ EOSS- Monitoring Visual merchandising and shop floor hygiene- Business Projections and Strategic Planning- Break Even Analysis and managing brand profitability- Training- Developing Presentations on Product Knowledge, Fits, Body Types, Sales techniques and training the operations as well as front end team on the same

May 2013 - Apr 2014

Manager- Category Planning & Brand Expansion

Mumbai

- Actively involved in the roll out of new stores for Kimaya as well as Karmik (Luxury Prêt Label from the house of Kimaya) – Rolled out 7 KARMIK stores & 3 KIMAYA stores PAN India both from the merchandising as well as marketing perspective.- Instrumental in formulating and strategizing the Operations Plan and Merchandise Plan, Launch Plan & Marketing Plan for Karmik- Kimaya’s Luxury Prêt Label- Branding- Developed the Brand Mannual for KARMIK- Category Planning/ OTB Budgeting- Sell Through Analysis- Relationship Management with Service Partners and Vendor Development - Associations and Tie Ups, Negotiations and Commercial Agreements with vendors- Streamlined E-Commerce operations for Kimaya.in- Developed SOP Manual for E-Commerce Business

Jun 2011 - May 2013

Management Trainee

Hutheesing Design Company

Ahmedabad

- Conceptualizing and Planning the Launch of "Gujarat Fashion Week"- Building the Marketing Plan for GFW- Event Planning- Event Calendar- Communication Designing- Designer Pitches, Sponsorship Pitches- Event Promotion- Market Research/ Competition Analysis

Jan 2011 - May 2011

Intern

Gurgaon

• Range Planning & Pricing• Product Development• Buyer Co-ordination• Category Planning• Collection Image Shoot• Catalogue Development

Jun 2010 - Aug 2010
3 education records

Supriya Agarwal education

B.Com, Specialization In Economics

Lucknow University

Activities and Societies: Member of The Literary Club, Social Activist, Women Empowerment

+2, Commerce With Maths And Economics

Loreto Convent, Lucknow

Activities and Societies: KEY MEMBER OF THE ANNUAL MAGAZINE COMMITEE MEMBER OF THE LITERARY CLUB, SOCIAL SERVICE VOLUNTEER

FAQ

Frequently asked questions about Supriya Agarwal

Quick answers generated from the profile data available on this page.

What company does Supriya Agarwal work for?

Supriya Agarwal works for Esme Consumer.

What is Supriya Agarwal's role at Esme Consumer?

Supriya Agarwal is listed as Head of Marketing at Esme Consumer.

Where is Supriya Agarwal based?

Supriya Agarwal is based in Delhi, India while working with Esme Consumer.

What companies has Supriya Agarwal worked for?

Supriya Agarwal has worked for Esme Consumer, Esme Consumer Pvt Ltd - Nature'S Essence, Skin Beauty Pal, Blinkit, and Vlcc.

How can I contact Supriya Agarwal?

You can use AeroLeads to view verified contact signals for Supriya Agarwal at Esme Consumer, including work email, phone, and LinkedIn data when available.

What schools did Supriya Agarwal attend?

Supriya Agarwal holds Mfm (Gold Medalist, All India Rank - 2), Fashion Management, Cgpa- 9.2- Gold Medalist from National Institute Of Fashion Technology.

What skills is Supriya Agarwal known for?

Supriya Agarwal is listed with skills including Retail, Merchandising, Market Research, Fashion, Vendor Management, Strategic Planning, Project Planning, and Team Management.

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