Surabhi Soparkar Email & Phone Number

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

* Design the product roadmap along with PMs and plan GTM strategies for feature releases for all Talview product lines * Own internal product knowledge dissemination & roadmap evangelising* Collaborate cross functionally and across stakeholders to collate external intelligence (Sales, Customer Success, Marketing, SME & Customer interviews) and internal intelligence (Engineering, Exec & Leadership team) to understand changing market and business dynamics to narrow down problem statements to focus. Triage insights to the appropriate product manager to periodically refresh the roadmap* Create and maintain product content including demo videos, release notes and knowledge base * Own the periodic maintenance of the product catalogue enabling internal and external stakeholders understand the products, capabilities and value proposition * Plan product launch events, feature hype videos and social media campaigns, working with the Product Marketing team* Sales enablement by conducting internal GTM ceremonies to articulate features and their benefits* Enable Professional Services implement features by ensuring product artefacts such as configuration and API documents are available and updated* Support PMs with UI design validation, usability tests, UAC validation, product copy proof reading and other ancillary tasks within the PDLC

Bengaluru, Karnataka, India

Working in a programme environment with over 500 colleagues in UK and India• Communications o Develop and implement internal communications strategies to engage the colleagues in the entire programmeo Run and manage weekly meeting with the entire programme to keep them up-to-date with the progress and also arrange speakers from various teams to give a deep-dive on the on-going worko Draft communications to announce programme achievement as well as messages for newsletters for the programme Directoro Organise Team Days, Towhalls on Microsoft Teamso Track stakeholder engagement with the leadership to understand their interest in the programmeo Manage and post regular content on the programme’s Teams channel on wellbeing, upcoming events etc.• Content Managemento Design and create site layout as per Tesco brand guidelineso Maintaining repository of communications, project plans on programme SharePoint siteo Maintaining freshness of programme content by updating regular inputs from the stakeholders• PMOo Tracking project milestoneso Creating weekly reports for Programme Boardo Maintaining reporting trackers on PowerApps

Bengaluru Area, India

Content Managemento Develop and maintain Deloitte’s content on intranet portal, DeloitteNeto Maintain freshness of the site and recommend design layoutso Improve the lifecycle of content by managing data storage spaceo Work in adherence to the policies and regulations abided by the companyProject Managemento Conceptualizing and managing end-to-end site creation including redesigning of siteso Acting as a trusted business advisor in suggesting innovative or creative and interactive layouts for the site as per brand complianceo Writing content for sites outlined by clientso Advise clients on potential promotional opportunities by leveraging different channels like newsletter, internal blogs, etc.Communicationso Write, edit and proofread content developed by the teamo Conceptualize success stories showcasing team’s key achievementso Develop on-boarding documents which acts as a reference document for new hires.Trainingo Conducted knowledge services level training on HTML, InfoPath and SharePoint Designer• Mentored, groomed and coached new hires on tools and technologies used by the team

Bengaluru, Karnataka, India

Hyderabad, Telangana, India

• Single point of contact for Deloitte Analytics’ marketing activities in Canada• Owned an organization-wide distributed newsletter on Energy & Resources• Was associated with Partners in developing white paper & PoV (Point of View)• Planned end-to-end marketing events including creation of marketing collaterals, communications, and budget allocations for the event among others.• Performed competitive analysis for Big4 in audit business (Deloitte, KPMG, E&Y, PwC)• Conducted secondary research in sourcing company/executives’ profiles.• Created and updated content on extranet for Deloitte Canada• Created surveys to gauge client feedback• Wrote blogs for social media platforms like LinkedIn, Twitter and Facebook• Identified cross-promotional activities across functions/industries

Marketing & CommunicationsAsia Pacific Market Research as a potential growth platformPlanning and executing marketing campaignsAssist in drawing strategic communication plans Produce weekly reports demonstrating effectiveness of all campaign activities. Provide research and management reports as needed.Providing content for marketing campaigns and product collaterals.Coordinating with Marketing & Communications staff on campaign-related collateral materials and events, ensuring timeliness, accuracy and consistency of message in all activities.Enhancing lead generation, capture, and reporting systems Executing the technical aspect of email marketing campaigns and generating reports for management and supporting other Internet Marketing efforts as neededCRM tool management

Client Servicing ExecutiveMeeting and coordinating with clients to discuss and identify their advertising requirementsWorking with agency creative team to devise an advertising campaign that meets the client's brief Presenting creative work to clients for approval or modification Writing client reports Handling budgets, managing campaign costs and invoicing clientsMonitoring the effectiveness of the campaign

Market study for professional hair care products in MumbaiIdentified key players and analyzed their competitive positioningSWOT Analysis

Mumbai, Maharashtra, India

Post Graduate Diploma, Digital Communication And Media/Multimedia

Diploma, Advertising & Pr

Mms, Marketing

Bms, Management