Surabhi Talwar Email & Phone Number

New Delhi, Dl, In

New Delhi, Delhi, India

Part of the core leadership team. Driving aggressive year on year growth via awareness & consideration in a hyper-competitive landscape on D2C and all e-commerce partners.Responsible for all Digital Marketing efforts for the brand across all national e-commerce players.Responsible for growing the Loyalty and CRM functions.

Gurgaon, India

A health food, clean label brand on a mission to change India's relationship with food. Find us on www.happyjars.com.

New Delhi Area, India

Conceptualised, designed and launched Fabindia’s first ever loyalty program - “FabFamily”. Led the ATL, BTL, media planning, research and CRM efforts for all of Fabindia. Helped to define and articulate a brand point of view, a tone and language for communication and a differentiated proposition.

Bengaluru Area, India

Held communication P&L responsibility across the company. Was responsible for brand strategy & positioning including crafting the brand's first tagline. Headed digital marketing with responsibility for own website sales, SEO, SEM and social media. Led all ATL, BTL & PR efforts including the brand's relaunch and frequent product campaigns.

Mumbai (India), London (Uk), Bangalore (India)

Managed global communication mandates for various Unilever brands across India, Indonesia, Brazil, Mexico, Italy, Greece, Indonesia, Thailand, Russia, Poland, South East Asia, South Asia, Western Europe and Latin America. Elected to lead the communication for Unilever Sunlight portfolio of brands (worth €500m)including delivering the brand’s first fully integrated digital campaign. Re-defined the business focus of of clients to match with a consumer benefit in order to create a new business category for them. Extensive work on consumer insights including brand positioning, tagline development and helping with product-market fit.Promoted year-on-year within Lowe and won multiple performance-based incentives for the agency.Winner of the Impact Top 30 Under 30 award in 2014.

London, United Kingdom

Researched and analysed PE investments in the Oil & Gas and Beverages sectors pan-Europe. Certified financial representative by order of the Financial Industry Regulatory Authority.

New Delhi Area, India

Wrote two white papers relating to pension schemes 1. Paper on the Employees Deposit Linked Insurance Scheme (India); published by IIEF and cited in the Business World magazine (http://www.iief.com/Research/edlis_15.10.04.pdf)2. Paper on the State Earnings-Related Pension Scheme (UK)

Bsc, Economics, 1St Class Honours (Distinction)

Ranked among the top 5 students in the batch

Msc, Marketing, 1St Class Honours (Distinction)

• Winner of the Chartered Institute of Marketing (CIM) prize for the best MSc Marketing student • Awarded ‘Best Project’ for ‘Marketing.

Education record

Activities and Societies: Co-founded the school music band and choreography team Topped the school in my stream.