Knowledgeable, results-driven SME committed to raisingproductivity and attaining success by enhancements inadministration, quality control, and operations. Dedicated leaderwith the proven ability of managing, motivating, and guiding groupmembers to achieve organizational objectives.Contributed to the team's motivation, experience, planning, andexecution of successful marketing, which resulted in a steady risein brand awareness and a 35%–40% increase in web traffic as wellas a 50%–60% increase in user interaction. - Provide optimization for campaigns (e.g. Web Traffic, App Installs, Engagement, Video Views, Pre-roll Views etc) and yield management through various reporting tools - Troubleshoot technical operations of ad delivery, work with the web development team to resolve issues, like - implementing tags in websites, helping to generate CTR, creating audiences (list, custom, web, app, DNRL etc) for auto targeting. - Proactively review / assess performance metrics and suggest recommendations to improve Digital - Advertising programs to 15+ associates. - Establish KPIs and set up web analytics dashboard reports.- Spearheaded the Ad Operations team comprising 20+ professionals.