Suresh Narayanan Email & Phone Number

Kochi, Kerala, India

Dubai, United Arab Emirates

- Division Head & Account Management team Head- Digital Marketing Campaigns- Insights Management Strategies & Reporting – Creation of KPIs & benchmarking- Social Media Integrated DM Campaigns for Acquisition and Lead Nurturing- Strategic advisory- Business Development & Pitch Management

Dubai, Uae

-Performed the lead role in developing a robust Voice of Customer hub for Fiat Chrysler Middle East(FCME) with Single Customer View, Business Intelligence and Analytics, Lead & Enquiry management, Campaign Management, Loyalty Metrics, Retention monitoring and Customer Feedback Management.-Currently handling FCME’s CEM program, Lifecycle communication program and Retention & Reactivation campaigns for Middle East region.-Periodic reporting of KPI’s related to Sales Planning & Inventory Management, Market Share reports, Enquiry & Lead Management, Showroom Traffic Management, Service Retention, Lost/Lapsed Customer Reports, Service Efficiency metrics, Customer Concerns Management & Customer Satisfaction.Other Responsibilities: CRM Strategy formulation, CRM Maturity Assessment, Annual Communication plans, Campaign Administration and Data Analytics & Insights.

Dubai, United Arab Emirates

- Launched a revenue driven Customer Lifecycle communication program for Fiat Chrysler Automobiles (FCA)encompassing the entire ME region- Developed an effective real-time Customer Complaint Management system for FCA in the ME region integrating offline, web & social media channels. Hierarchy based escalation and close-loop mechanisms integrated in the systemto ensure effective resolution of customer complaints- Conducted various revenue optimization campaigns based on transaction frequency analysis to segment the customers. Campaigns generated revenues worth 20x of the campaign costs

Bangalore, India

-Developed and implemented the Digital & Content Strategy for Oracle Financial Services Software Ltd. Conducted various Acquisition/Lead nurturing programs promoting Oracle Financial Services’ Core Banking, Islamic Banking & Risk Management products. Brand website redesigned and converted into a “knowledge-hub” using it as an effective tool for lead generation.-Responsible for redesigning and managing the brand website of Wipro Technologies. Acquisition activities consisted of Digital Content creation, Search Marketing & Display Advertising.-Responsible for redesigning and managing the brand website of i-GATE Corporation. -Managed Organic Search(SEO) and Paid Search(SEM), Web Content Development, Content Seeding and Web Analytics.

-Responsible for strategy and development of Brand Communication campaigns for Coats India, TNT , 24/7 BPO Services.

Bangalore, India

-Responsible for conceptualizing and implementation of Go-to-Market strategies for Intel India Ltd through Integrated Marketing activities ranging from Online and Offline communication media, Events, Promotions and Teleservices.-Managed various Points based rewards programs for the distributor channel network of Intel India Ltd.- Conducted audience acquisition for SAP India for events like SAP Forum & SAP TechEd

Mumbai, India

-Responsible for initiating and executing Brand Communication, Handle Media Releases/PR and On-ground events/promotions for clients like Unilever, ICICI Bank, Hutchison Telecom.

Mumbai, India

-Responsible for List Rentals, Conceptualizing & Handling co-operative mail order catalogues, Database handling, Response Management and Letter shopping.

Post Graduate Diploma In Direct & Digital Marketing

Master Of Arts (M.A.)