Role: (Reporting to Director & CEO)Instituting & executing high-level business strategies as part of the Core Leadership Team, making high-stakes decisions and overcoming complex business challenges for the South & East region using experience-backed judgment, strong work ethics and irreproachable integrityCollaborating with stakeholders while keeping them informed of progress & issues in order to manage expectations on all requirements and deliverables Creating & sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team membersDeveloping new business in core verticals of healthcare, automotive, technology, start-ups & new age enterprises across IndiaContributing as In-charge of leading high performing teams in Bangalore, Chennai, Hyderabad, Kochi and Kolkata officesHighlight: Successfully grew the business revenues for the region by doubling the revenues during my tenure

Establish and oversee own PR consulting firm to deliver excellent PR advisory to start-ups, new age enterprises, and emerging businesses. Focused on providing integrated communications with a more 'hands-on' and personalised approach to story telling to meet the communication objectives of clients/brands. know more @ www.srr360consulting.com

Role: (Reported to MD & CEO)Monitored internal, external, and visual communications, digital PR, and website/ online operations while serving as associate member of executive committeeEngaged in developing & implementing strategic communication approach as per business requirements in close collaboration with business heads of commercial, passenger, and electric business unitsSteered efforts in determining communication and stakeholder management needs while communicating with Corporate Affairs and Govt. Relations TeamCollaborated with:o HR for effective employee engagement and employer brand development across external stakeholderso MD and Group CFO to evaluate and deliver business and financial performance of company to stakeholders for the development of corporate TML brando Global marketing communications team in Thailand, Indonesia, Myanmar and Malaysia for effective media management of planned initiatives and launches for the companyProvided effective support to CSR and Sustainability Team in improving initiatives for internal and external stakeholdersHighlights: Successfully got ranked as number one in media coverage share of voice vis-a-vis competition by accelerating 50% media coverage in regional dailiesInstitutionalized communications across the Tata Motors Group through a comprehensive communications policy and an engaging and dynamic website through effective digital PR strategyPivotally assessed and mitigated potential risks by creating & executing effective crisis management and risk mitigation communications strategy for the identified initiativesPlayed a key role in planning and ascertaining successful execution of events and activations like Geneva Motor Show (2017, 2018) and Auto Expo 2018 among others for the company

Role: (Reported to Director External Affairs and dotted line to MD & CEO)Oversaw overall corporate internal communications activities for company brands, planning holistic approach to communication needs at corporate and circle level (pan India operations)Implemented internal communication and employee engagement initiatives to drive customer experience excellence program. Evaluated and reviewed editorial policies and reporting trends, providing effective recommendations for improvement. Formulated well-organized and consistent approaches for internal communications while ensuring alignment with group internal communications team. Cooperated with corporate finance business development team to manage investor relations.Highlights: Developed and managed profile of MD as an industry thought leader. Set up the Internal Communications practice at Vodafone India in close coordination with Group team in UK Won the best Operating Company (Opco) Award within Vodafone for best communications (internal and external) in building the Employer Brand in collaboration with HR Capitalized strategic opportunities with external stakeholders to build thought leadership and improve overall corporate reputation of the organization.

Role: (Reported to MD & CEO -India)Boosted brand awareness of Nissan in India by managing public relations and overall corporate communications.Directed overall external and internal communication activities and manufacturing operations, assuring end-to-end smooth running of business. Created core narratives and consistent media messaging for India operations initiatives, such as external affairs, sales and marketing, dealer development programs, and new product and service launches while cooperating with global communication team (Japan and AMEAP). HighlightsInitiated and launched key systems and processes in line with overall organization objective to streamline business operations.Played a key role in controlling the India messaging and narratives at the Tokyo Motor Show (2009) and Geneva Motor Show (2010) by effectively leveraging senior leadership members across both traditional and digital mediums. Maintained integrated approaches to communications between cross functional responsibilities of corporate, R&D, manufacturing, and alliances and partners

Role: (Reported to Chairperson and MD)Relationship Custodian for Tata group Chairman’s Office and Tata Sons, led overall branch operations, including new business development, client service, and media relations.Served as primary point of contact for Tata Sons Group corporate center (GCC) and corporate affairs department CAD) for their communication needs.Delivered strategic leadership to a team of 70 employees and encouraged them to achieve set goals. Communicated and guided clients on non-media initiatives, line activities, and direct marketing initiatives. HighlightsReceived promotion from Manager (2003) to Branch head (2008) within five years through excellence performance.Attained global coverage across all major dailies on Tata Nano (people's car launched in 2009).At the forefront of the crisis planning and management for controlling messaging with all stakeholders on Tata Motors land acquisition of Singur for Nano and Media Management for Taj (Indian Hotels Ltd) during the Nov 2006 terror attacks amongst othersSet up the Sports PR practice for the organization by personal steering some key mandates across verticals of cricket, tennis, hockey and motorsport.

Client Servicing, Managing Branch Office, Media relations, New Business Development

Client Servicing, Managing media relations, PR support to various events