• Plan and execute all webs, SEO/SEM, marketing database, email, social media and display advertising campaigns• Design, build and maintain social media presence• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Identify trends and insights, and optimize spend and performance based on the insights• Brainstorm new and creative growth strategies• Plan, execute, and measure experiments and conversion tests• Collaborate with internal teams to create landing pages and optimize user experience• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points• Collaborate with agencies and other vendor partners• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate• Identifying target audiences and devising digital campaigns that engage, inform and motivate• Optimizing Google Ad words campaigns• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilising a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Managing the redesign of the company website.• Improving the usability, design, content and conversion of the company website• Responsibility for planning and budgetary control of all digital marketing• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing

Digital Marketing with strong expertise in SEOProficiency with On-page and Off-page optimization techniquesEmail campaigns and other techniques to increase user trafficDevising strategies to drive online trafficManaging online brand and product campaigns to raise brand awareness.Improving the usability, design, content and conversion of the company websiteLink building, directory submission, website optimisation, keyword analysis

DIGITAL ACTIVITY:-Asset Optimization (uploading and tagging asset on Slideshare, YouTube etc.)Blog’s handling on behalf of clientsCreating & Managing all Social Media pages & Accounts for Products(Facebook,Twitter,Linkedin, Pinterest,Stumbleupon etc..)CAMPAIGN MANAGEMENT:-1 . eDM CampaignDesigning of HTML eDMMapping the database with the bounced email id’s list.Mapping the database with the Opt out for the particular client.Uploading the Standardized e-mail ids and html design to serverTesting eDM and Getting the approval from clientsSending Personalized eDM to each email ID (ie: Name of the person, paragraph changing according to the database, unique promotional code)Mapping of Bounce email, opt out in the database.Preparation of Reports (ie: Total view’s, Total Click, etc)Handling replay back email id merging all response and reporting to the Clients. Total Campaign Analyzing & Reporting for Clients.2. SMS CampaignComplying with “National Do Not Call Registry”.Uploading the Database to the SMS Server.Sending test SMS to get approval.Scheduling the SMS to be sent on date and time.Sending the SMS Campaign Reports to the Clients.MARKETING AND PROMOTIONAL ACTIVITIES:-Handled marketing and promotions of various products through bulk mail and bulk SMS service.Worked on projects like DAM999 and Saint Dracula 3D and ensured their publicity through social networking sites.Marketed AllLights Film Magazine among International Film Markets and brought in new clients for the magazine. Acted as a point of contact for international clients from film production industry.Currently working on our company's new venture Medi BizTV by supporting its online promotions.

Data sourcing.Data standardization.Data cleaning and de-duplication.Data validation and update.Normalization of database on company standards.Appending, merging and concatenating data from different sources.Maintaining the database of different clients and in-house.Supplying criteria wise database for tele calling. Mail merging & label printing with personalised letter and promotional code.Handling bulk dispatching of direct mailer.Mapping of return mailers in the master database.Arranging the return mailer database for tele calling team to confirming the proper or changed details.Handling bulk dispatch of unaddressed direct mailer.Supervising various activities like data entry, mailing, and tele-calling.