Surinder Singh Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Bengaluru Area, India

Business strategy● Own the business: Co-own the P&L, develop the business model, understand where opportunities are and create a viable business to service them● Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and prioritize based on size, internal capabilities, etc.● Know the competition: Understand on-line and off-line players. Ensure Udaan selection stays well ahead of competition● Influence the leadership: Convert strategies into action by liaising with cross-functional leadership and drive the changes required.Vendor Management● Develop deep and long standing relationship with the vendors - to drive relationships from strategic to the tactical● Own the terms of business with the vendor - products, returns, ordering, etc.● Ensure high-share of mind from the vendor. Build deep ties.● Make vendors partners in driving disruptive changes for the category.Market Understanding● Develop a thorough knowledge of the market - short term and long term trends● Have an in depth knowledge of competition and vendor and ability to influence the market● Develop and implement industry best practices along category.Selection and Offers● Work with teams to get the best possible selection & sellers onboarded.● Own cost improvement and overall portfolio management● Manage in store promotions along with brands - make brands partners in customer communication● Drive portfolio management for best offers and discounts for the customers.People leadership● Build, retain and groom a strong team to deliver across functions.

Bengaluru Area, India

● Handling Market Place Key Brands at PAN India level and ensuring a proper communication and information flow from the brand. ● Ensuring the complete catalogue for Key Brands on website and discussing various commercials with them.● Responsible for managing a blend of brands vs new online labels & creating a variety in existing virtual catalogue.● Negotiation with vendors on margin & seasonal meeting with Brands for the new range of merchandise, Evaluation of suitability and analysis of supplier’s performance.● Responsible for Sales, Promotion, Range planning, Uploads and seller relations for all brands in respective category.● Showcase of Brands from Premium to Lifestyle to Mass.

● Identify and recruit High Potential vendors and consolidation of vendor base.● Responsible for Buying, Negotiations, Vendor Relationships and Operations of Books Category (including eBooks).● Develop programs and Promotions to support and scale the sales level of these vendors, including account management.● Terms negotiation with distributors & large/medium publishers.● Partnering with Sales, Account Management and On-boarding teams to drive continuous improvements to Selection Coverage, Price Competitiveness, Catalogue Quality etc.● Driving merchandising and social marketing initiatives for new and best-selling selection, and major holidays/events.● Working with content partners to acquire category specific content which improves customer experience.● Demonstrated ability to coordinate projects with cross-functional teams● Managing escalations & cancellation reductions / Misc. projects w.r.t Ops (Help-desk reports on cancellations)● Regular tracking of OOS “Notify Me” and making them available. ● Demonstrated ability to manage multiple large scale initiatives - work prioritization, planning and task delegation.● Managing returns – damage & dead (Pan-India).● POC for reconciliation and payments (Pan-India) – Books, eBooks & International books.

Ranchi Area, India

• Analysing the best practices followed by competitor’s (HUL, P&G) in the market. • Visiting Retailers, Wholesalers and Distributors to gain Product and Market knowledge.• Study the practices adopted by ITC’s channel members and suggest improvements in them.• Study and suggest ways to increase the market share of ITC’s latest Personal care Product launches.

Bengaluru Area, India

• Handling a team of Leads who onboard the vendors on US marketplace and setup their product catalog.• Liaising with the multiple teams within New Item Setup like Hardlines, Consumables and Softline's post populating the product info in vendor central templates and get the ASINs created.• Helping the vendors on registering UPCs for their Items on US GS1 Registry.• Work with the external supporting teams on helping the vendors drive traffic on their respective websites.• Set up a program to drive the usage of affiliate marketing amongst amazon retail vendors.• Weekly dive deep sessions on the Incorrect ASIN Data to ensure error-free catalog.