Surya K Email & Phone Number

Bengaluru, Ka, In

Hyderabad, Telangana, India

As a Growth Manager, my responsibilities encompass driving growth across AARRR metrics.User Acquisition: Strategy and implementation of PPC, SEM, ASO and organic/inorganic channels to acquire users with high conversion potentialOptimizing CPA, CPI, CPC, In-AppAction, and CAC to ensure efficient user acquisition costsUser Activation: Analyzing the entire user journey, from the first open to the conversion event Periodically analyzing data to identify and address… Show more As a Growth Manager, my responsibilities encompass driving growth across AARRR metrics.User Acquisition: Strategy and implementation of PPC, SEM, ASO and organic/inorganic channels to acquire users with high conversion potentialOptimizing CPA, CPI, CPC, In-AppAction, and CAC to ensure efficient user acquisition costsUser Activation: Analyzing the entire user journey, from the first open to the conversion event Periodically analyzing data to identify and address pain points in the user journey Also activation rates and conversion rates through continuous optimization effortsUser Retention: Defining and monitoring critical KPIs and key metrics related to user retention Conducting experiments to improve metrics such as DAU, MAU, D1 to D30 retention, PN, CTR, bounce rate, user growth rate, user churn rate, engagement rate, and opt-in rate Utilizing user funnel analysis, cohort analysis, path exploration, and re-engagement campaigns to optimize user retentionRevenue Generation: Measure revenue performance through ROI, ROAS, and LTV analysis Implement strategies to maximize revenue while maintaining profitabilityCrossFunctional Collaboration: Work closely with all relevant departments to align strategies and goals for business growth Collaborate with product, marketing, and data teams to execute growth initiatives effectivelyA/B Testing: Conduct A/B testing to improve user experience and engagement across various touchpoints Utilize data-driven insights from A/B tests to inform decision-making and optimize growth strategies Show less

Hyderabad, Telangana, India

Using data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities• Analysing user journeys to provide actionable insights and recommendations followed by quick experimentation via A/B testing to bring more traffic • Competitor analysis, worked on supply gaps and growth opportunities Identifying needs and pain points of user and coming up with user understanding-backedideas to unlock… Show more Using data to understand various components and drivers of business growth, both organic and inorganic, and identify growth opportunities• Analysing user journeys to provide actionable insights and recommendations followed by quick experimentation via A/B testing to bring more traffic • Competitor analysis, worked on supply gaps and growth opportunities Identifying needs and pain points of user and coming up with user understanding-backedideas to unlock growth-Own zero-to-one projects and new initiatives related to growth• Creating Metrics, System, process & dashboardsManaging and Improving the entire User Lifecycle Show less

Theni, Tamil Nadu, India

I worked as an English Language trainer Well, after Under graduation I had good amount of holidays so I decided not to waste this time. Fortunately I have gotten an opportunity at Vealai Institute to work as an English Language Trainer. As an English Language Trainer I taught and inspired around 100 students in a short span of time. In Vealai Institute I had realized and understood through training someone we can learn a lot and learn really fast and when we inspire people… Show more I worked as an English Language trainer Well, after Under graduation I had good amount of holidays so I decided not to waste this time. Fortunately I have gotten an opportunity at Vealai Institute to work as an English Language Trainer. As an English Language Trainer I taught and inspired around 100 students in a short span of time. In Vealai Institute I had realized and understood through training someone we can learn a lot and learn really fast and when we inspire people that would gives us lot of confident. Show less

Chennai Area, India

Master Of Business Administration - Mba

Bachelor Of Science, 7.4

Pgpm, Business Administration And Management, General