•Building an appropriate pipeline of opportunities with department heads and other key staff.•Manages business development relationship with technical teams, country teams, and Partnerships & Growth team•Responsible for the cultivation of an opportunity pipeline, positioning, and opportunity capture.•Performing a rapid assessment of capabilities, strengths, and weaknesses for each opportunity in the regional pipeline and overseeing the capture team’s development of the company’s winning strategy.•Responsible for Oversees and all aspects of business development, coordination with staff and consultants to ensure strong narrative and cost proposal.•Responsible for the establishment of appropriate standards for business development and incorporating best practices•Responsible for developing and expanding international, regional, and local teaming relationships with current and potential partners.•Responsible to implements appropriate processes and quarterly analysis of business development/proposal performance.•Ensuring all necessary lessons are collected, shared and ensuring that providing lessons with key metrics helps for future decision-making.

•Handling strategic online initiatives•Develop strategies that drive customers to the website•Leading marketing campaigns from the idea stage through to their execution and implementation•Monitoring and evaluating online media campaigns to keep them fresh and effective•Create paid campaigns on social media platforms•Maintain consistent brand messaging throughout all platforms•Create email blast campaigns to target key customers•Use advanced metrics to measure the success of a marketing campaign•Keep up to date on the latest social media trends•Directing the hiring of marketing and promotions staff and supervising their work•Negotiating advertising contracts•Working with other department heads and staff to discuss plans and marketing strategies•Collaborating with finance staff to set and stay within budget•Staying current with emerging opportunities in the digital marketing world

•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns •Design, build and maintain our social media presence •Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) •Identify trends and insights, and optimize spend and performance based on the insights •Brainstorm new and creative growth strategies •Plan, execute and measure experiments and conversion tests •Collaborate with internal teams to create landing pages and optimize the user experience •Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch-points •Instrument conversion points and optimizes user funnels •Collaborate with agencies and other vendor partners •Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

•Associate Manager Digital Marketing experienced in Paid Acquisition, Paid Search (Google, Bing), Yahoo Gemini Search, Native & Remarketing, Product Listing Ads (Google, Bing, Facebook), Social-Media (Facebook, Instagram), SEO, Conversion Rate Optimization (CRO), Landing Page Testing, Gmail Sponsored Ads (GSP), Display select keywords (DSK).•Use Google Ad-words, Bing, Facebook, and other engines to develop and optimize new accounts, campaigns, ad groups, and keywords to ensure ROI for all clientsExhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation and text ad copy creation•Prepare accurate reports on our marketing campaign’s overall performance•Coordinate with advertising and media experts to improve marketing results.

•Manage the creation of relevant and engaging digital content for publishing onto various digital platforms•Manage social media marketing campaigns•Manage digital advertising campaigns (SEM, Display, Social, Programmatic)•Manage SEO campaigns•Set-up conversion, pixel, and event tracking on the website and across various digital platforms•Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions•Analyze digital marketing analytics reports and share insights with the team to develop optimization plans•Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

•Oversee the sales process to attract new clients. •Work with senior team members to identify and manage risks. •Maintain fruitful relationships with clients and address their needs effectively. •Research and identify new market opportunities. •Prepare and deliver pitches to potential investors. •Foster a collaborative environment within the organization. •Acquire new Bank customers and pursue new business relationships