Susan Bogan Email & Phone Number

Kansas City Metropolitan Area

AgePop partners with Senior LIving Communities and AgeTech companies to provide strategic advertising and marketing solutions to drive business results.

New York, New York, United States

Kansas City, Missouri, United States

ATTANE (previously GlynnDevins), KCMO, 1992 - PresentWorld-class senior living marketing solutions provider with 300+ employees.Chief Customer Officer, '18-PresentP&L responsibility for client services, revenue retention, renewals and upsell/expansion sales through 5 direct/80 indirect reports serving 300+ accounts nationwide. Key advisor to the CEO and PE ownership/Board, providing counsel on day-to-day decisions as well as long-term strategic initiatives such as overall corporate vision, direction, growth and profitability.- Define and execute on organizational goals, tracking and improving internal efficiency as well as partner outcomes/ROI. - Collaborate across all functional areas, inspiring a customer-first culture based on shared vision, agility and innovation.- Work with product development, leveraging emerging technologies and data analytics to champion creation of innovative solutions, fulfilling market needs, maximizing adoption and differentiating the brand.- Recruit, onboard, train and mentor team members as well as executive staff including the Chief Revenue Officer.- Pivotal in Salesforce.com launch, integrating the platform across enterprise operations to eliminate silos and improve efficiencies, customer relationship management (CRM), business intelligence (BI) and data analytics.- Developed, launched and chair a Client Advisory Board; designed account loyalty programs and feedback loops, elevating engagement, resolving pain points, increasing retention and generating valuable feedback/success stories.- Consistently called upon to help close major deals and shape marketing strategies, securing highly sought-after contracts and positioning the company as a thought leader within the industry.- Expanded revenue, vertical, account base and solutions as key player in 3 strategic acquisitions.- Worked with marketing on enterprise re-branding, positioning the company as the leader in data utilization/MarTech.

Kansas City Metropolitan Area

ATTANE (previously GlynnDevins), KCMOPromoted to fuel new business following private equity investment; provided leadership to sales, marketing, sales consulting, strategic consulting, research and the engagement center.- Professionalized the company's sales and marketing functions, formalizing sales enablement, introducing consultative selling and hiring, building, training and managing dedicated teams to maximize productivity.- Headed post-merger integration and contributed to due diligence on 4 acquisitions; integrated staff, customers and products, devising strategies to build a more robust portfolio of solutions and support tactics.- Executed a full-funnel marketing strategy, strengthening targeting/conversions and program measurability/ROI.- Pivotal in insourcing vital revenue-producing functions, integrating and expanding the solutions portfolio to improve C-suite decision-making, branding, efficiencies and profitability; personally led the Direct Marketing portfolio's integration.- Strategized, pitched and won buy-in for innovative co-op project, "Where You Live Matters," with the American Senior Housing Association (ASHA) to drive awareness and educate consumers; website has generated 60% YoY increases in traffic and engagement since its inception in 2014.

Kansas City Metropolitan Area

Promoted to the company's most senior client-facing strategist and planner; delivered quality service and products to enhance and differentiate the customer experience and generate standout partner and corporate financial results. Recruited, developed and led the client services team to new levels of performance in retention, growth, satisfaction, success and ROI. - Partnered with executives at industry frontrunners, including large systems with as many as 25 locations, to innovate and implement strategies and programs within their organizations to fuel profitable growth.

Kansas City Metropolitan Area

Managed major account groups, igniting customer success through comprehensive marketing programs. Continued to buildout the business; scaled operations, fine-tuned processes and created agile teams while maintaining focus on an optimal customer journey.

Kansas City Metropolitan Area

Promoted to the C-suite, building/managing multiple client service teams while simultaneously overseeing the Direct Mail group. Primary customer liaison charged with fortifying alliances, resolving escalations and guiding accounts through the product lifecycle.

Kansas City Metropolitan Area

Twelfth employee hired, advancing from entry level positions to Senior Group Director. Designed and implemented diverse programs including creative, content, direct mail, targeting, list acquisition, digital and traditional media and web development.