Susan Cavanaugh Email and Phone Number
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Accomplished marketing trailblazer with 15+ years of success enabling brands to exceed business goals at a global CPG advertiser. Deep knowledge of media and performance marketing with long-standing relationships with key media suppliers and agencies, including multicultural. Disruptor of the corporate status quo. Skilled marketing consultant sought after by top organizations and brands to solve complex business challenges. Collaborative leader who inspires and nurtures a culture of inclusion, empowerment, and improvement. Develops future brand builders through coaching and mentorship. Creator of Cavanaugh Media Courier. Experienced event planner across all organizational levels.Areas of Expertise:Media Planning & Buying | Multicultural Marketing | Performance Marketing | Brand Building | Strategic Consulting | Shopper Marketing | Negotiation | Training | Events & Experiences Design | TED Talk to TikTok Style Presentations
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Visiting InstructorMount St. Joseph UniversityCincinnati, Oh, Us -
Group Media Director, North AmericaProcter & Gamble Mar 2022 - PresentCincinnati, Ohio, United StatesLed TV, OTT, Digital, Print and OOH Operations for one of the largest advertisers in the North America. Enable both in-house and agency resources to deliver best-in-class media plans and buys to drive brand busienss goals. -
Hair Biology Brand AmbassadorProcter & Gamble Jul 2021 - PresentCincinnati, Ohio, United StatesEstablished partnerships with various communication agencies and media outliets to advocate for the 50+ woman. Continuing partnership with Hair Biology brand team as an ambassador incluing modeling, spokesperson and influencer for various projects.
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Hair Biology Brand DirectorProcter & Gamble Jun 2021 - Mar 2022Cincinnati, Ohio, United StatesBecame the first truly "representative" leader of this newly launched brand targeting women over 50. Actively sought and secured the role which was in additional to my challenging media director role. Grew Hair Biology business by +50 and national expansion which helped to drive overall category goals.
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North America Hair Care Media Transformation DirectorProcter & Gamble Aug 2016 - Mar 2022Cincinnati, Ohio, United StatesPioneering a new role in Hair Care, delivering on business goals for 15 brands with a large annual media budget. Lead annual media planning, including strategic discussions and tactical recommendations across traditional and emerging channels. Pivot plans to solve business and media industry challenges. Direct the first multicultural in-house planning capability
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North America Ethnic Communications And Media Innovation BrandProcter & Gamble Oct 2011 - Jul 2016Cincinnati, Ohio, United StatesEstablished a new role in the central media team at P&G accountable for 1) managing the service of three communication planning agencies to 10 categories in NA, 2) establishing a multicultural community of practice, and 3) creating a media innovation plan to ensure P&G brands were creating leading-edge media plans.
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North America Direct Marketing Brand ManagerProcter & Gamble Nov 2006 - Sep 2011Cincinnati, Ohio, United StatesLed targeted and database marketing organization to deliver a direct marketing capability, including five POME programs with a large annual budget. Directed team to build proprietary Prospector database in 2008, which serviced the data and targeting needs of 40+ brands. Owned strategy and execution of P&G Everyday Solutions
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North America Shopper Marketing Capabilities Brand ManagerProcter & Gamble Apr 2004 - Oct 2006Cincinnati, Ohio, United StatesUS Shopper Marketing Operations Brand ManagerLed team and agency to deliver 3 Shopper Marketing Meetings (ranked 4.5 out of 5) and 2 “first-ever” Shopper Marketing Award Ceremonies. Developed Shopper Marketing CTMM Training Plan and monthly network calls. Designed High Potential Shopper DTC projects with Giant Eagle and Marsh. Launched new digital shopper marketing capabilities such as web-to-print and flex coupons.
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Coffee Foodservice Assistant Brand ManagerProcter & Gamble Nov 2001 - Mar 2004Cincinnati, Ohio, United StatesManaged P/L of coffee foodservice business. Led multi-functional team to deliver 3 pronged CRM program, Folgers Perks, to improve operator profitability and retention. Launched Folgers Signia. Created new Hot Beverage Equity Development and Photo Exploratory
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Us Millstone Coffee Marketing ManagerProcter & Gamble Jun 1997 - Oct 2001Cincinnati, Ohio, United StatesDeveloped strategy and managed a team of Regional Area Marketing Managers to deliver awareness/trial sampling events in 8 markets. Led innovation partnership with Columbia Crest Winery, first partnership of it's kind at P&G, and several PR campaigns. Launched several key initiatives including launch of Millstone in-store versus DSD. Owner of several joint partnerships including Safeway and Sam's. Results garnered 3 promotions including establishing new manager role on Millstone.
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Marketing Specialist (Duncan Hines And Crisco)Procter & Gamble Apr 1994 - Jun 1997Cincinnati, Ohio, United StatesRising star in marketing selected to assume newly created position of marketing specialist. Pioneered role, processes and best practices which became the foundation for this critical role at P&G. Became champion of this role and "managing" up designing the first-ever "Walk the Talk" training plan to reduce classism amongst P&G levels in marketing. Results garnered 2 promotions within 3 year span.
Susan Cavanaugh Skills
Susan Cavanaugh Education Details
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Business Administration/Psychology -
Master Of Business Administration - Mba
Frequently Asked Questions about Susan Cavanaugh
What company does Susan Cavanaugh work for?
Susan Cavanaugh works for Mount St. Joseph University
What is Susan Cavanaugh's role at the current company?
Susan Cavanaugh's current role is Visiting Instructor.
What is Susan Cavanaugh's email address?
Susan Cavanaugh's email address is cavanaugh.sm@pg.com
What is Susan Cavanaugh's direct phone number?
Susan Cavanaugh's direct phone number is (570)-833*****
What schools did Susan Cavanaugh attend?
Susan Cavanaugh attended University Of The Cumberlands, Xavier University.
What skills is Susan Cavanaugh known for?
Susan Cavanaugh has skills like Direct Marketing, Shopper Marketing, Customer Insight, Relationship Marketing, Consumer Products, Brand Equity, Fmcg.
Who are Susan Cavanaugh's colleagues?
Susan Cavanaugh's colleagues are Mario Gonsalves, Karla Ahedo, Otis George, Chioma Obiakor, Steve Page, Juan Arvizú, Brent Williams.
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Susan Serrao
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Susan Cavanaugh
Director Of Human Resources At State Of Ct - Office Of The Attorney GeneralHartford, Ct
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