Susan Cavanaugh Email & Phone Number

Cincinnati, OH, US

Cincinnati, Ohio, United States

Led TV, OTT, Digital, Print and OOH Operations for one of the largest advertisers in the North America. Enable both in-house and agency resources to deliver best-in-class media plans and buys to drive brand busienss goals.

Cincinnati, Ohio, United States

Established partnerships with various communication agencies and media outliets to advocate for the 50+ woman. Continuing partnership with Hair Biology brand team as an ambassador incluing modeling, spokesperson and influencer for various projects.

Cincinnati, Ohio, United States

Became the first truly "representative" leader of this newly launched brand targeting women over 50. Actively sought and secured the role which was in additional to my challenging media director role. Grew Hair Biology business by +50 and national expansion which helped to drive overall category goals.

Cincinnati, Ohio, United States

Pioneering a new role in Hair Care, delivering on business goals for 15 brands with a large annual media budget. Lead annual media planning, including strategic discussions and tactical recommendations across traditional and emerging channels. Pivot plans to solve business and media industry challenges. Direct the first multicultural in-house planning.

Cincinnati, Ohio, United States

Established a new role in the central media team at P&G accountable for 1) managing the service of three communication planning agencies to 10 categories in NA, 2) establishing a multicultural community of practice, and 3) creating a media innovation plan to ensure P&G brands were creating leading-edge media plans.

Cincinnati, Ohio, United States

Led targeted and database marketing organization to deliver a direct marketing capability, including five POME programs with a large annual budget. Directed team to build proprietary Prospector database in 2008, which serviced the data and targeting needs of 40+ brands. Owned strategy and execution of P&G Everyday Solutions

Cincinnati, Ohio, United States

US Shopper Marketing Operations Brand ManagerLed team and agency to deliver 3 Shopper Marketing Meetings (ranked 4.5 out of 5) and 2 “first-ever” Shopper Marketing Award Ceremonies. Developed Shopper Marketing CTMM Training Plan and monthly network calls. Designed High Potential Shopper DTC projects with Giant Eagle and Marsh. Launched new digital shopper.

Cincinnati, Ohio, United States

Managed P/L of coffee foodservice business. Led multi-functional team to deliver 3 pronged CRM program, Folgers Perks, to improve operator profitability and retention. Launched Folgers Signia. Created new Hot Beverage Equity Development and Photo Exploratory

Cincinnati, Ohio, United States

Developed strategy and managed a team of Regional Area Marketing Managers to deliver awareness/trial sampling events in 8 markets. Led innovation partnership with Columbia Crest Winery, first partnership of it's kind at P&G, and several PR campaigns. Launched several key initiatives including launch of Millstone in-store versus DSD. Owner of several joint.

Cincinnati, Ohio, United States

Rising star in marketing selected to assume newly created position of marketing specialist. Pioneered role, processes and best practices which became the foundation for this critical role at P&G. Became champion of this role and "managing" up designing the first-ever "Walk the Talk" training plan to reduce classism amongst P&G levels in marketing. Results.

Bachelor Of Science - Bs, Business Administration/Psychology

Master Of Business Administration - Mba