Susan E. Bailey work email
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Susan E. Bailey personal email
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DETAIL-ORIENTED FINANCIAL MARKETER & WRITING PROFESSIONALResourceful and client-focused financial services and marketing professional with progressive experience developing and directing integrated marketing programs. Extensive experience writing and strategizing line-of-business wealth marketing, specializing in retirement income planning and behavioral finance. Ability to market Private Wealth Management through podcasts, social media, email, print, video and Web content. Proven internal and external communications.CORE COMPETENCIESCommunication | Marketing | Writing | Client Relations | Content Development | Financial Advising | LeadershipAdditional Experience* Web and multimedia content analysis, strategies and writing* Media/public relations and marketing/communications for multiple industries * Video writing, producing, directing and voice-over talent* Executive media coaching* JournalismSpecialties: ~Financial services marketing and communications -- skilled at translating complex financial information to make it usable by each audience whether they are registered reps, consumers, business sponsors, etc.~Audience-focused writing for print, video and the Web
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Vp, Client Marketing ManagerTruist Wealth May 2022 - Apr 2023Greater Atlanta -
Vp, Senior Marketing ConsultantTruist Wealth Mar 2021 - Apr 2023 -
1Vp Client MarketingSuntrust Dec 2019 - Aug 2020Social Media Manager focused on Private Wealth Management. Provided social media strategy and outreach to clients and prospects with assets of $1mm-$25mm, leveraging paid media to drive content interaction. -
1Vp, Line Of Business MarketingSuntrust Jun 2015 - Dec 2019Marketing strategy and support focused on investing and retirement needs of clients with $100k-$1mm investable assets, as well as supporting individual advisor marketing. -
Segment Marketing DirectorVoya Financial Sep 2014 - Jun 2015Created strategic and tactical marketing support to managed account services, retirement plan participant outreach, the broker/dealer and its registered representatives including advisor recruiting.Marketing Manager, 08/2011 - 09/2014Researched and wrote scores of educational Web-based financial articles as well as educational content for plan participants, facilitated corporate rebranding efforts related to the broker/dealer by editing suites of marketing materials on retirement income planning. -
PrincipalBaileywyck Communications 1990 - May 2011Independent writer | producer | director of corporate videos for diverse industries and disciplines including Aircraft Manufacturing, Energy Manufacturing and Distribution | Federal Government, Financial Services, Insurance and more.
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Emarketing ManagerHartford Life 2006 - Sep 2009Developed Web-based marketing strategies for financial products offered through a network of financial advisors. Worked with lines of businesses to educate and promote best practices for the Internet, marrying usability and functionality while supporting cross-platform marketing campaigns. -
Assistant Vice President - Marketing CommunicationsAdvest, Inc./Merrill Lynch 1999 - 2006Strategic retail financial services and product marketing for Wealth Management, Advisory Services, Money Managers, Retirement Planning and Trust. Supported the Private Client Group working with individual financial advisors and teams to develop personal marketing strategies targeting high-net-worth clientele. Handled C-suite executive communications, crisis communications and public relations.
Susan E. Bailey Skills
Susan E. Bailey Education Details
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Emedia -
Communications
Frequently Asked Questions about Susan E. Bailey
What is Susan E. Bailey's role at the current company?
Susan E. Bailey's current role is Retired VP, Client Marketing Manager at Truist Wealth.
What is Susan E. Bailey's email address?
Susan E. Bailey's email address is su****@****ust.com
What schools did Susan E. Bailey attend?
Susan E. Bailey attended Quinnipiac University, West Chester University Of Pennsylvania.
What skills is Susan E. Bailey known for?
Susan E. Bailey has skills like Public Relations, Marketing Communications, Email Marketing, Copywriting, Strategic Communications, Marketing, Journalism, Video, Web Content, Newsletters, Internal Communications, Editing.
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