I'm very excited to launch my own brand, Sterling Real Estate Group under the eXp brokeage. Bill and I now live full time in Branson, MO on Table Rock Lake. I know running the Branson/Tri Lake's division of the team will allow me to use my management skills with my love of Real Estate! Consider me your real estate resource in the Branson and Tri-Lakes area.

My first retail job was right out of college for Renbergs in Tulsa, OK. So I guess I'm making a full circle. Although my real estate business is booming and our team will hit $100 million this year, I felt the need to embrace my creative side that was somewhat missing. So we close on our first store in mid November. This 6,000 sqft building was original Harps grocery store in 1937 and has evolved over the years. We will spend 4 months completely rehabbing this building to its original glory and then making it better. Stay tuned to an exciting adventure. Store is slated to open March 1, 2021.

My love of real estate includes flipping condos and houses, re-designing nightly rentals, and selling lake and vacation homes, combined with my decades of marketing/public relations stategies. Clients include homeowners moving to the SW Missouri area for retirement or full-time living; as well as, Cabin and Condo owners in Branson, MO to manage their guest services and coaching owners how to manage a profitable business while growing their real estate portfolio. Clients also include lease/rentals in AR and OK.

Provides effective oversight and leadership to insure The Center’s initiatives, goals and objectives are completed with the highest of industry standards. Works collaboratively with the Board of Directors, to insure the Mission and Vision is clearly communicated and fulfilled. Manages all operations including financial, marketing and community relations, staff and volunteer management, development, special events, clinical operations and resource management. Plans, formulates and recommends to the Board of Directors for its approval, all policies and programs that further the Center’s goals. Key Accomplishments•Developed an overall organizational structure, electronic databases, strategic operating plan, comprehensive operational and clinical policies and procedures manuals that did not exist before.•Developed documentation protocols to support funding objectives and business activities. •Developed, tested and implemented new brand look and strategy.•Increased public, community support placing nonprofit in better financial standing resulting in largest revenue in agency’s history. •Increased community outreach and marketing activities leading to resource sharing partnerships with other nonprofits and businesses.•Improved communication and reporting to donor base.•Restructured staffing and operational needs to better serve clients and reduce unnecessary expenditures.•Relieved Board of Directors from time intensive, day-to-day operational management and redirected their efforts towards governance and fund development.

Development and management of an in-house agency. Responsible for all advertising and marketing programs for 7 casinos, 2 golf courses, 3 hotels, 9 restaurants and numerous retail. Developed new policies and procedures for improved workflow and customer service to internal and external clients. Improved operations and structure resulting in cost savings to company bottomline. Supervised staff of 17 including graphic artists, copywriters, media planners/ buyers, interns and administrative. Communication strategies developed for property and corporate promotions, entertainment, special events, player development, restaurants and various amenities. Key Accomplishments•Reduced expenditures by $1 million in the first year by reducing commissions and unnecessary services from consulting firms.•Applied best practices to the development and management of the marketing department’s creative services. Identified disconnects and repaired with effective policies and procedures, greater consistency of creative product, improved operations and workflow, timely deadlines -- yielding cost efficiencies and providing outstanding customer service to clients.•Developed and implemented new branding campaign and numerous promotional campaigns resulting in notable company revenue increases.•Developed and managed staff resulting in the production of over 100 pieces of collateral each month.•Served on the senior management team for team building activities for the 70+ member marketing department.•Served as the senior creative planner for company-wide staff development and management retreats.

Responsible for establishing, developing and managing all business operations, including board services management, fundraising, public affairs, guest relations, media crisis communications, catering/event sales and implementation, special events, community networking, facility maintenance and security. Development of brand identity and supervision of all advertising, marketing, sales and public relations strategies. Financial planning/reporting to 7-member trust and 25+ member Board. Management of 63 employees and 300 volunteers. Communications and Development Consultant for 14 years before hired as COO/ED.Key Accomplishments•Established the initial public awareness and communication strategy that, with Foundation Board, raised more than $12 million for construction.•Served as senior team director to build and manage all operations from groundbreaking ceremony to opening day and through the first five years of operations.•Served as regional spokesperson for Oklahoma Aquarium and Aquarium Foundation for close to 19 years. •Managed a catering and donor program that yielded millions of dollars in revenue and an average of 400 events per year.•Initiated a state-wide education outreach program bringing aquatic science to more than 500,000 school children and senior citizens living in retirement communities.•Developed long-standing relationships with state and local government officials, Oklahoma’s philanthropic community and numerous corporation and business executives.•Oversaw all development and coordination of fundraising initiatives, Board participation, public affairs, community relations and all internal and external marketing and communication programs.

Management of all business operations including supervision of clients’ advertising, marketing and public relations programs. Extensive sales and marketing experience as well as strategic competencies in company and brand positioning; competitive analysis; strategic communications; staff and program development. Multiple responsibilities requiring the management of accurate and timely delivery of sales and marketing product. Managed highly-creative, fast-paced environment with heavy workload. Responsible for new business strategies, community involvement, networking, presentations, personnel management and development. Extensive media planning/buying, marketing/special events, crisis communications and PR strategies/implementation. Key Accomplishments•Started company from a home-based business and quickly grew business into multi-million dollar full service advertising, marketing and public relations agency.•Developed some of the best sales and marketing campaign in this region that resulted in increased sales and awareness for clients in multiple industries.•Recruited, hired, trained and developed some of the best marketing professionals in the Tulsa area that have gone on to be highly successful in their careers.

Worked my tail off for some wonderful clients and learned from some of the greatest advertising professionals in the business today. Many have moved on, but are still leaders in their field.

An amazing high-end retail store that went out of business after 90 years. I'm sure this is where I fine tuned by love of clothes, shoes, jewelry, and shopping.