Marketing Consultant
Day Of Difference Foundation
North Sydney
Worked with the Foundation to manage large-scale charity events and integrated marketing campaigns. In my role, I developed long term marketing partnerships, developed brand campaigns, social media strategies, and multi-year marketing plans. I assisted in developing successful cross-marketing campaigns with well known brands. Additionally, I successfully managed the 2010 and 2011 Day of Difference black-tie gala event, held at Star City Casino and Four Seasons, Circular Quay. I managed all event elements: venue booking, theme/concept design, budget management, volunteer recruitment and training, table layout, silent auction, major auction, sponsorships, entertainment guest list, accommodation booking, seating and catering, and post-event evaluation. I managed the Annual Day of Difference Cycling Events (Entoure Cycle Classic) which included getting large corporations to rally teams together to participate in the 3 day, 400km rides. I assisted teams and riders track and build donations through an online program called GoFundraise. I planned practice rides every weekend before the event. I obtained multiple sponsors for the events. I organized police escort and food breaks throughout the journey. I motivated the teams in the weeks leading up to the race. I managed pre and post event fundraising and prize/incentive fulfillment. I arranged media coverage for our rides. Additionally, assisted the Foundation in securing PR and media attention and updating and servicing their website.