Direct development of academic program offerings designed for off-campus adult student population at more than 50 locations in the U.S., Canada and Mexico. Create systems and database tracking to provide transparency and accountability at each stage of program development, and ensure disbursement of information to multiple colleagues in diverse locations. Provide direction for development of online programs, noncredit programs, graduate and undergraduate degrees, direct and supervise directors of off-campus MA in Education, Faculty Development, Online Course Development, Noncredit Programs, Undergraduate Programs, Organizational Research and Assessment.

Develop student recruitment and conversion goals, direct activities of associate directors in marketing, advertising, publications planning; direct development of Web, print, radio and television advertising; direct development and implementation of CRM technology and Call Center to manage student recruitment and prospect conversion, provide leadership and oversight to a staff of 50 at locations in Michigan, Virginia, Washington D.C., Kansas, Georgia and Hawaii.

Wrote press release, newsletters, advertising copy. Managed publications staff, wrote reports, proposals, speeches for dean and director; directed publications budget; developed publications policies; directed publications budget.

Assigned stories, edited copy, wrote features and hard news, determined front page layout, developed weekly story budgets, hired and supervised reporters, photographers, stringers, conducted performance evaluations, represented paper at community and civic events.

Covered police, city council, county commission, school board and farm beats; developed story ideas, conducted interviews, wrote hard news and feature stories, editorials, columns, took photos.