Digital- Develop the brand’s digital communication yearly strategy and budget- Position the brand’s social media channels and supervising the execution, including wechat/weibo/RED/Douyin- Work closely with brand team to maintain and develop correlating KOL network- Digital media buy planning and operationEC- Develop Ecommerce marketing strategy and plan plug into sales target, including Tmall in-site content and paid media- Work closely with EC team to intergrade brand campaign calendar and EC-platforms promotion calendar to drive branding penetration in EC platform - Manage overall paid media budget and performance, supervise daily execution directly- Manage the team and agency to plan and deliver the qualified in-site content, including pdp page/short videos/buyer shows, etc. in Tmall systemCRM & Social Commerce- Develop the brand’s omni-channel strategy and positioning each channel- Manage mini-program operation, including planning and all campaign activations- Implement CRM campagins on digital platforms, including Tmall and mini-program

- Build up comprehensive marketing strategies and brand repositioning - IMC planningDigital & EC- Developthe brand’s digital communication yearly strategy and budget- Social media stragtegic planning and oversee execution, including Wechat/Weibo/RED/Douyin - Responsible for leverage online platforms and digital touch points to optimize marketing ROI,- Influencer marketing planning and operation- Implement brand campaign to EC channels o maximize Tmall consumer moments and elevate key brand initiatives PR- Work with retainer on regular celebrity seeding to maximize brand exposureVisual- Overall visual control- Work with trendy production house on seasonal lookbook and campaign shooting

Digital- Responsible for developing the brand’s digital communication yearly strategy and budget
- Responsible for developing social content for online and online channels, including Wechat/Weibo- Responsible for leverage online platforms and digital touch points to optimize marketing ROI, including digital media buy, H5 interaction, mini program- Responsible for social marketing planning and execution, including working with KOLs from multiple channels(Red/Wechat/Weibo)EC- Managing and executing a comprehensive marketing plan and calendar to maximize Tmall consumer moments and elevate key brand initiatives- Responsible for developing and maintaining Ecommerce social channels, including Tmall/Taobao

- Responsible for developing and maintaining Ecommerce social channels, including Tmall/Taobao/JD - Managing and executing a comprehensive marketing plan and calendar to maximize Tmall consumer moments and elevate key brand initiatives - Overall paid search campaign strategy and implementation, including content creation and optimization to drive quality traffic and improve sales - External digital communication integration & project management, including liaising with the agencies and internal crossed functions to ensure high quality and timely deliverables Achievement- Overall performance of Converse’s Taobao social channels increasing 30%

- Responsible for developing the brand’s digital communication yearly strategy and budget - Responsible for developing social content channels in MISSSIXTY’s digital ecosystem, including execution- Responsible for leverage online platforms and digital touch points to optimize marketing ROI, including digital media buy, H5 interaction- Maintaining solid media relationships with digital presses, developing and maintaining positive relations with target leading influencers - Participating in planning the quarterly consolidation promotion plan and execution - Responsible for monthly streetsnap planning and execution - Responsible for cross brand cooperation, partners including M&D headphone, Anna Sui, Mercedes Benz Achievement - Overall performance of MISS SIXTY’s social channelsincreasing 50% in one year - Leader of the 25th Anniversary campaign, including planning the whole consumer phasing

My job duties focus on offline event but still assisting the manager with other marketing activitiesEvent planning and execution- Responsible for medium-scale offline event planning and execution, including in-store event/department store fashion or exhibition/company annual party- Assisting the manager with the overall plan of MO_ART Charity program as well as organizing and executing offline activity- Participating in planning the brand’s annual mega event, being responsible for collecting relative information and liaising with oversea parties- Responsible for the company's annual party video production independently, including creating idea and executing with the production team - Responsible for directing mall fashion shows including model selection and backstage management - MC of marketing department annual event PR and communication- Responsible for model management, including assist the director with model selection and seasonal lookbook shooting- Liaising with the Hong Kong marketing team, including provide marketing events supportAdministrative stuff- Contributing writer of the company's internal magazine - Responsible for the company’s (head office and stores) flower decoration, including provide aesthetic guidelineNote:1. 2012 & 2013 MO_ART Charity Program involves Guangdong Orphan Study Aid Association 2. 2012 annual mega event held in Shanghai cooperated with influential website models.com involves domestic and oversea fashion media/bloggers with over 800 participants

As a marketing manager assistant, my job duties involve all marketing actives, participating in the processes of product promotions, with responsibilities ranging from offline image, event management, and social media promotion. Internal- Assisting the manager with administrative stuff including liaising with different departments- Participating in marketing strategies development, assisting the manager with preliminary research External- Assisting the manager with management of suppliers and PR firms, supervising ongoing projects - Assisting the manager with the overall plan of MO_ART Charity program, executing the whole activity- Assisting the manager in planning the brand’s annual mega event and coordinating with offline execution- Responsible for seasonal samples distribution based on the product’s listing schedule, including satisfy media’s need and regional store events - Responsible for model management, including assist the director with model selection and seasonal lookbook shooting Note: 1. The 2011 MO_ART Charity program involves China Charity Federation Yellow Ribbon and New York based artist Andrew Yang2. The 2011 annual mega event held in Shanghai released the first 3D fashion film in China which involves top fashion media (Vogue/Bazaar/Elle, etc.) with 500+ participants