Susan Muriithi work email
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Susan Muriithi is a Business Development, Marketing and Key Account Specialist at Hemingways Travel Limited. She possess expertise in marketing, marketing strategy, advertising, management, business planning and 8 more skills.
Hemingways Travel Limited
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Client ManagerHemingways Travel Limited Sep 2022 - PresentNairobi County, Kenya• Building Relationships: Establishing strong connections with decision-makers and influencers within key client organizations to foster trust and collaboration.• Keeping Clients Informed: Providing regular updates and information on industry developments, new technologies, and trends such as online booking tools to ensure clients remain well-informed.• Client Growth: Strategically nurturing existing client accounts to drive sales growth, leveraging past successes to demonstrate value and increase client satisfaction.• Communication and Issue Resolution: Acting as a liaison between clients and internal teams or partners to address any issues or concerns promptly and effectively through various channels like email, phone, or in-person meetings.• Tailored Solutions: Evaluating each client's specific needs and customizing travel management programs accordingly to ensure optimal outcomes and client satisfaction.• Implementation Leadership: Overseeing the smooth transition of clients from their previous travel agency to Hemingways Travel, ensuring minimal disruption and maximum satisfaction.• Negotiation Skills: Leading negotiations with vendors on behalf of corporate clients, particularly airlines, to secure favorable terms and ensure cost-effective travel solutions.• Analytical Reporting: Designing and delivering Quarterly Management Information System (MIS) reports using CRM tools to provide clients with actionable insights and track performance metrics.• Quarterly Reviews: Facilitating regular review meetings between corporate clients and Hemingways Travel to assess performance, address concerns, and identify opportunities for improvement.• Client Acquisition: Actively seeking out new clients through various channels such as newspaper/online tenders, Requests for Proposals (RFPs), and client referrals to expand the company's client base.
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Head Of Key AccountsAyazona Kenya Limited Jun 2021 - Jun 2022Nairobi, Kenya• Developed a solid and trusting relationship between major key clients and company.• Anticipated key account changes and improvement.• Strategic planning to improve client results.• Relationship building: continuously engaged our partners and listened to their needs, feedbacks, and stayed in close communications.• Managed communication between key clients and internal teams.• Ensured consistency and quality: Had the greatest interest to make sure partners were also maintaining service and food quality consistency. Liaised with IT/operations, customer service and partners to ensure issues were resolved over email, phone, or in person.• Cross-functional relationship: Worked with our product, operations, and merchant acquisition teams to make sure merchants had the best possible experience.• Marketing campaign and promotions design: Crafted a compelling campaign by leveraging co- marketing partnership with our internal team to bring value to our customers, which also drove more values back to our partners; by the use of social media platforms.• Worked with Canva with the design & creative team, logistics, managers, marketing, and team members from other departments dedicated to our clients; ensuring the highest quality of materials were being produced and all client needs were met.
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Key Account Manager/ LeadAcorn Management Services Limited Jul 2019 - Feb 2020Nairobi, Kenya• Developed, managed and maintained strong relationships/partnerships with universities in line with the organization's strategic objectives to maximize on sales opportunities.• Intelligence gathering on real-time admission statistics.• Supported a coordinated approach for repairing/redeeming existing relationships.• Engaged in signing off on MOU’s with all key universities to make Qwetu an official partner. Main partners included; UON, USIU, Daystar University, KCA University and BIHC.• Developed and achieved sales through the direct sales channel, filling up the properties to 100% from 60% in August to September of 2019.• Supported event management in the execution of sales and activation campaigns; reduced the cost of activations by 70%.• Created alliances with the universities for visibility and generated leads that were shared with the Customer Care Team. The leads increased to 2.5K by December 2019 and 15% were paid bookings.• Ensured high visibility, awareness of Qwetu products and services, amongst students and parents especially during orientation program held every year at different times, by the universities.• Developed and implemented an engagement program called the “Referral Program”; growing it from 25% in October 2019 to 65% by January 2020. • Launched Qwetu’s first Student Accommodation Service Centre at KCA University in November 2019 and delivered 1% incremental quality leads.• Communicated business direction and goals and ensured team members (internal and external) and key partners articulated them.• Ensured the Key Accounts team was well trained and motivated in order that Qwetu representation was superior to the competition in respect of both core and added value services.• Actively contributed to corporate and brand advocacy. -
Commercial DirectorInteractive Communications Ltd Mar 2019 - Jul 2019Nairobi, Kenya• Managed and oversaw the client service and operations departments. Worked hand in hand with finance department to ensure that budgets were managed per allocation.• Developed, planned and implemented commercial plans and strategies within the agency. • Always strived to accelerate and encourage the agency’s growth and success as a whole.• Performed market research and analyzed threats and opportunities for potential clients.• Implemented new customer acquisition strategies and thinking out of the box.• Managed existing client relationships and grew the existing ones.• Collaborated with; coordinated and trained the operations and client service teams. • Established and managed long-term relationship with stakeholders.• Understood the requirements of existing customers and strategized on what else could be done. • Tracked, measured and analyzed commercial metrics using KPIs
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Account DirectorExp Momentum Ltd May 2018 - Jan 2019Nairobi, Kenya• Overall growth and development of accounts within the agency.• Maintained a high level of performance by the account teams and other agency personnel, as needed.• Being sufficiently informed and personally involved; ensured sound planning, good service and a solid client/agency relationship.• Kept management informed of the status of the accounts handled, problems, plans and meetings, as well as involving management personnel at key times.• Insured the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals were achieved. • Provided account team leadership and conveyed the specific requirements for multi-functional support from senior management.• Planned, developed, and defended budget recommendations, work goals, measurements, and training requirements necessary to provide both quality and profitable service to clients.• Assigned duties, goals, and supervised the projects team.• Executed duties and assignments as directed in compliance with the agency guidelines and objectives.• Maintained open and complete communications of client issues with the Head of Department and senior management.• Provided leadership/motivation and conveyed the vision and values of the agency to the assigned staff. Ensured that the staff worked in conformance with agency policies and procedures and public law.
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Business Development DirectorSwivel Marketing Kenya Sep 2016 - Jan 2018NairobiKey Accounts Safaricom KCB BAT Kenya William Grant EABL-Guinness Grain IndustriesKey Accomplishments Business Development Director Implementing growth plans by increasing revenue for 2017 by 25%, per the current annual target Growing of the business and having ownership over a prospective list of a large client base in Kenya Building trust-based, value added relationships with Marketing Professionals and Business Executives and their teams Driving growth of our experiential, digital, and other services, and consulting via a value based customer centric consultative approach Creating a relevant long-term account strategy and road map for my clients in order to generate new business Establishing of strong relationship with fellow colleagues within the Swivel Family, focusing on the highest service quality Researching on new market insights, and sharing with client on what competition is doing Proficient in account management and client service Working hand in hand with operations and the creative team, client service; making sure proposals and costs are up to standard before sharing with client High curiosity and ability to learn quickly; feedback seeking by consulting with the team Frequently brainstorming with the team to discuss in-coming briefs and finally executing them to the highest of standards
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Business Development ManagerTria Group Limited May 2013 - Sep 2016Nairobi, KenyaKey Accounts Hoggers Limited GSK Kenya Vitafoam Highchem Limited Epson Kenya Mediaedge InteractiveKey Accomplishments Business Development Manager Developed and implemented growth plans across various businesses resulting in an increase in revenue of 35%. Successful liaising with Creative, Operations, Finance departments to manage integrated campaign executions. Successful screening of potential business deals thorough analysis of opportunities and deal requirements, financial implications & required investment by the company. Closing new business deals as a result of market analysis and research, identifying trendsetter ideas across the industry and working on strategizes to combat/answer the same. Development and negotiation of contracts with business operations on successful acquisition of a deal Development of negotiation strategies and positions through studying integration of new media ventures and operations, examining risks, while estimating clients' needs and goals.
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Sales & Marketing ManagerMr. Snapper Advertising Ltd Apr 2011 - Mar 2013NairobiKey Accounts Nation Media Group Brighter Monday Scan GroupKey Accomplishments Sales & Marketing Manager Developed business plans, marketing and sales strategy aligned to company goals resulting in an increase in profitability of 20%. Managed the Sales & Operations team ensuring all sites were well maintained and serviced regularly to ensure company standards of excellence were met. Coordinated development of action plans for new business acquisition, by ensuring quotations shared were competitive while ensuring profitability for the company. Implementation of standardized strategic planning tools that fostered consistency across projects ensuring effectiveness and efficiency by Sales Executives Updated the General Manager on current business performance, market insights & opportunities. Championed the marketing of Mr. Snapper as a brand to prospective resulting in increased awareness levels of the concept across the industry.
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Account ManagerA1 Outdoor Kenya Ltd Nairobi Jun 2009 - Apr 2011Key Accounts Bidco Airtel Chrisom Agencies Boleyn International Toyota Kenya Nakumatt YU VitafoamKey Accomplishment Account Manager Coordinated client relations through creation of buying proposals, site visits, timely processing of LPO’s & invoices, reporting, servicing & monitoring all aspects of the business relationship. Prepared & presented annual sales budgets to the General Manager; these were reviewed bi-annually & quarterly Collected market intelligence and tracked advertising/activities from competing outdoor firms to identify opportunities for the organization. Coordinated the traffic and operations teams to ensure that job orders were actioned in a timely manner.
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Marketing & Client Service ManagerSmart Outcome Services Nairobi Jul 2005 - May 2009Key Accomplishments Marketing & Client Service Manger Successfully managed client relations on-going projects, identifying and targeted new clients within Sub-Sahara Africa region. Renegotiated contracts for existing clients ensuring they keep to the company services. Lead marketing and client service strategy formulation recommendations to the Managing Director of marketing and client service initiatives. Developed strategic communication plans for the business. Assisted in assessing liabilities, handling client queries and ensured follow-up by the relevant teams. Ensured that reports and projects were managed professionally, accurately and delivered on time. Developed roll-out reports for potential clients
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Group Marketing OfficerSteadman Group Nairobi Oct 2004 - Jun 2005Key Accomplishments Group Marketing Officer Spearheaded 5% business growth through strategy formulation and implementation. Prospected and identified potential new clients in East Africa resulting in the acquisition of 3 new clients, including a NGO. Continuously evaluated existing products to ensure they met clients’ needs for new concepts and products. Interacted with a range of experts (internal and external) and developed a vision for future client needs, desires and requirements. Achieved high client satisfaction rating by ensuring all research projects were professionally managed. Managed social corporate responsibilities for the group ensuring the business was vested in the correct areas.
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Senior Client Sales & Service ExecutiveAcnielsen (K) Limited Nairobi Sep 2002 - Sep 2004Key Accounts BAT Unilever GSK Bidco ColgateKey Accomplishments Senior Client Sales & Service Executive Nairobi, Kenya Targeted new and existing clients in the FMCG market across East Africa resulting in successful sale of Retail Audit Back-Data and Forward-Data by the team. Assisted in the successful preparation of monthly and quarterly presentations with the marketing teams using ACNielsen software, NITE, NITRO and Chart Guide resulting in additional revenue for the business. Analyzing data to assist client in the analysis of key business issues and giving recommendations where necessary. Identified new category opportunities and potential clients, by demonstrating full understanding of their needs
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Research Services CoordinatorCox Enterprises, Inc Nov 1999 - Jan 2002Processed trends and extrapolations from the Arbitron Company.Processed bar summaries from Competitive Media Reporting.Distributed monthly reports from Nielsen Media Research in preparation for strategic meetings.Assessed and upgrading names, sent by Research Companies, in preparation for Music Tests.Prepared and supervised focus groups for TV research projects and Music tests.Corroborated, processed music tests and finalized reports for Program Directors.Distributed weekly reports to Radio CEO and VP of Research Department.Also worked part time at the Rich's, Lazarus Department Stores in Atlanta
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Marketing AssistantCox Enterprises, Inc Aug 1998 - Oct 1999Processed and distributed monthly reports to General Managers.Tracked and maintained subscriptions and invoices for the department.Supported the Marketing department and was back up to Executive phone lines.Administrative and clerical duties within the Marketing Department.
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Customer Service RepresentativeElectronic Data Systems May 1998 - Aug 1998 -
Sales Associate & Visual CoordinatorHeld While Attending University Jun 1997 - Aug 1998
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Closing ManagerFreshens Yogurt & Tuxedo Oct 1996 - May 1997
Susan Muriithi Skills
Susan Muriithi Education Details
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American Intercontinental UniversityFashion Marketing & Design -
New Horizons Computer Learning Center
Frequently Asked Questions about Susan Muriithi
What company does Susan Muriithi work for?
Susan Muriithi works for Hemingways Travel Limited
What is Susan Muriithi's role at the current company?
Susan Muriithi's current role is Business Development, Marketing and Key Account Specialist.
What is Susan Muriithi's email address?
Susan Muriithi's email address is su****@****ail.com
What schools did Susan Muriithi attend?
Susan Muriithi attended American Intercontinental University, New Horizons Computer Learning Center.
What skills is Susan Muriithi known for?
Susan Muriithi has skills like Marketing, Marketing Strategy, Advertising, Management, Business Planning, Strategy, Customer Service, Business Development, Business Strategy, Integrated Marketing, Corporate Events, Market Research.
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Susan Muriithi
Digital Financial Services-Merchants Advisor| Relationship Management.Innovation And Product Management.|Digital Payment |Card PaymentsNairobi County, Kenya -
Susan Muriithi
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