Susan Steiner Email & Phone Number

Verona Area, Italy + The Netherlands

As a brand agency we understand how to connect design companies in furniture lighting and decoration to the Italian and international markets, understand the requirements in the local and international markets, and create concrete sales strategies. Nordic Design represents Normann Copenhagen, Extremis, String Furniture, Moooi and Moooi carpets, Mindo, Northern and Pholc and our focus is on the following areas:- Building sales strategies to support longterm relationships with key partners and specifiers- Building contract project pipeline for longterm growth- Branding and developing a 360° sales strategy of the brands we represent to create awareness in the retail and contract market through PR activities and daily work to promote our brands to relevant A&Ds, retail stores and the major Italian lifestyle magazines- BTB sales to retail stores: our network comprises 100 retail stores in Italy, including the biggest playersBTB project sales to the contract market: Our brands are targeted at workspaces, hospitality, and retail spaces. Workspace design through specifiers (A&Ds, design-and-build, Real estate developers), hospitality (hotel and restaurant concepts with hotel chains such as Novotel, Starhotels, NH hotel, and unique boutique hotels), retail merchandising concepts (Max Mara, Marina Rinaldi), extensive knowledge of and network with A&Ds in the Italian market. We also have a consultancy branch of our business in which we advise upcoming design brands on developing their go-to-market strategy by fulfilling the market's requirements while remaining relevant to the user's needs and understanding the market mechanisms within contract and retail.

Verona Area, Italy

- Setting up of a 360° business case to sell Scandinavian design online in Italy- Negotiating with banks to get financing- Picking out the selection of the best and most trend setting Scandinavian design to match our strategy of being the first to market with new designer brands- Running of daily business and managing of personnel- Deciding on market strategies and online promotion strategies- first to market to promote the New Nordic design brands in Italy- successfully building relationships with the leading Scandinavian design brands - working on strategic contract project- responsible for the balance sheet and end of year result of the business- managing stock levels

Italy

Milan, Lombardy, Italy

Italy

Developing the Distribution strategy towards International clients - e-tailers, retailers and agents globally to set Pholc up to expand their business and find the best possible match to leverage on in every country.Business development and overall Distribution strategy set-up

Stuttgart Area, Germany

- Responsable for important customers such as the Metro and Dixons Store Group in Italy, the UK, Denmark, France, Spain and the Benelux- Negotiating and establishing framework agreements in agreement with the Executive board of Directors- Negotiating, planning, concluding, and implementing international promotional activities - Individual sales planning for customers in my area- Successfully achieving planned sales target through presence at the customers- customer visits and fair participation- assessing the market and the competition and working out the sales strategy to implement

Rosmalen, The Netherlands

- in management team- working out international sales and product marketing strategy for a newly established sales structure- dealing with major international customers in Europe such as HP, Dixons Store Group, Metro, Compaq (HP) and Ingram Micro's own sales offices- deciding on component product roadmap - Driving European sales companies to ensure a unified European Sales Strategy- Liaison with suppliers on strategic level

Bad Homburg, Germany

- supplying international sales companies with product marketing information to enable them to sell.- dealing daily with the International Sales Offices in Europe- working out product mix to fit the different market needs

B. Sc., International Business Administration And Modern Languages

Master Of Business Development, Business Administration And Management, General

Intensive Italian Language Course

Dutch Intensive Individual Language Course

Education record