Purpose Built Brands is a consumer packaged goods company. Reporting directly to the Chief Marketing Officer, I led innovation for three growth brands in the portfolio: creating three year innovation and renovation road maps, presenting executive level business cases documents and generating new product briefs. Leverage multiple sources of syndicated data (Nielsen and Stackline) to pull together current product and competitor performance as well as category trends to identify opportunities for growth (white space or other challenges to address)Own and manage P&L for all new product development projects and monitor inputs (marketing support, retailer inputs and COGS) to ensure profitable launch while partnering with finance, sales strategy and brandDrive alignment and decisions through data driven business cases to cross functional executive teamBuild consumer learning plans by identifying key learning questions; designing and writing consumer surveys; and analyzing resulting data to create actionable product conceptsLead project commercialization of reformulation, new innovation, and packaging/graphics changes with cross functional teamCraft sales decks and materials; distilling business case, insights and consumer story in partnership with sales strategy to pitch products to national retailersCreate design briefs for packaging, social media content, and video/photo assets

Bluedog Design (formerly Fifty Gazelles) is a strategy, marketing and innovation agency that partners with large and small consumer packaged goods clients to drive growth. In this promotion, I led external client, internal agency, and external agency teams to build brand strategies that drove growth and innovation opportunities. Lead project team to commercialize and launch 11 SKUs of CPG products in new temperature state in 9 months leveraging cross functional team and external manufacturing partner Analyze consumer insights, category trends and client provided data to identify white space opportunities and portfolio recommendations in new categoryEngage directly with external agency partners to support marketing activities Develop actionable innovation pipeline for CPG client in 12 weeks for product launch beginning in 12 monthsManage and balance 6+ projects with multiple different clients on separate commercialization timelines

Fifty Gazelles is an innovation and commercialization agency for CPG brands. Fifty Gazelles and bluedog design later merged in 2022. Lead project team to commercialize and launch 11 SKUs of CPG products in new temperature state in 9 months leveraging cross functional team and external manufacturing partner Create product concept briefs and lead external manufacturing searches to identify, vet and qualify partners for CPG organizationsNavigate external and internal client stakeholders to assess idea and financial feasibilityLead client communication in project meetings and updates

Cargill is a large, privately held organization that produces commodities and ingredients that support over 90% of food manufacturers. I led manufacturing operations for food grade specialty ingredients, managing budget, team development and strategic planning. Lead 5 high-performing salaried team members and 25+ hourly union team operators in day-to-day operations in Food/Industrial Starch to safely produce quality food ingredients valued over $1MM per dayOwn department budget and lead annual budget planning Key member of site leadership team accountable for cultural and operational direction of the facility Selected to attend High Performance Management within High Performance Leadership Academy; a course offered on an invitation only basis to high performers identified as future high level managementCreated alignment of safety, process operations, and reliability by working with other facilities globally. Supported start up and operational readiness of new facility in Asia including two onsite visits

Managed up to $3MM projects; and led 15 hourly union team operators to produce food ingredients