Susan Abbott

Susan Abbott Email and Phone Number

Blue Sky Thinking. Down to Earth Results. Author | Artist | Multipod. @ Think Global Qualitative
Susan Abbott's Location
Toronto, Ontario, Canada, Canada
Susan Abbott's Contact Details

Susan Abbott phone numbers

About Susan Abbott

I'm known for bringing together creativity with executive level strategic thinking for pragmatic yet innovative outcomes. Before launching ARC Strategy, I was a general manager in the financial services industry. For the last 20 years, I've been leading major change projects, mobilizing front line reinvention, and finding insights that power product and service breakthroughs. I also co-founded Think Global Qualitative, an alliance of leading insights professionals. Along the way I authored/co-authored two books, numerous published articles, and have presented at many conferences, at home and abroad. It's been a great ride, and I'm proud of the work I and my colleagues have done. But I no longer wish to have my time governed by project deadlines.Now I consult on insights projects for other people leading the charge, and run occasional creative facilitation projects. I'm working on another book, this time about retirement (Stay tuned!) I have a few personal passion projects, one of which is making art. * I've earned a few awards from my peers. President's Award from QRCA in 2020; Award of Excellence from MRIA for me, and my client TD Bank Group, in 2016; named a top moderator by Survey Magazine in 2014.* Co-founded a global alliance: www.ThinkGlobalQualitative.com, that supports client innovation and insights projects worldwide with senior local resources who understand the language and culture of your customersWhat am I like?* Myers-Briggs: Intuitive Thinker (NTP)* Kolbe: Quickstart (4:3:9:3)* Multipotentialite -- committed generalist with many diverse interests* Scooter rider and kayak paddler

Susan Abbott's Current Company Details
Think Global Qualitative

Think Global Qualitative

View
Blue Sky Thinking. Down to Earth Results. Author | Artist | Multipod.
Employees:
16
Susan Abbott Work Experience Details
  • Self-Employed
    Artist
    Self-Employed Jan 2020 - Present
    Toronto, Ontario, Canada
  • Think Global Qualitative
    Co-Founder
    Think Global Qualitative Jan 2013 - Present
    Toronto, Canada Area
  • Abbott Research + Consulting | Arc Strategy Ltd.
    Engaging Speaker And Expert Panel Moderator
    Abbott Research + Consulting | Arc Strategy Ltd. 2009 - Dec 2021
    An engaging and content-rich speaker that appeals to professionals and business audiences.Bringing Insight to Innovation -- how to look for insights into your customers that will help your business innovate and gain an unfair advantageHate Selling? Build Profile Instead -- how to create a strong professional profile and reputation to support your career. Personal brand building for everyone.Panel Moderator -- I make your executive panel an engaging talk show that showcases the talents and ideas of the panelists. No more boring panels!Large group facilitation -- custom designs for your strategy offsite or your conference, I can help you make it an over-the-top engaging event.
  • Arc Strategy | Abbott Research + Consulting
    President
    Arc Strategy | Abbott Research + Consulting Nov 2001 - Dec 2021
    Toronto, Canada
    We serve business leaders and organizations that need to deliver superior customer experiences based on an insightful understanding of their customers – their customers’ hopes, their fears, their attitudes, their context. That’s our core DNA and we bring it to everything we do. We use the methods and techniques of qualitative inquiry to uncover and decode the essential insights needed to meet the challenges of each project. It’s not that we don’t understand or value quantitative analysis – we are happy to integrate any source of data. But we leave that kind of data collection to people who love it more than we do.We can also help leaders find new or innovative ways to deliver experiences – new strategies for communications, for marketing, for front end delivery. We can find fresh approaches to old problems, and new ways to think about existing research. In the new economy, teams need to work together on most things. We help teams gather insights, get immersed in the world of the customer, and get aligned on the best ideas. We have proven approaches, but all patterns are custom tailored for a perfect fit.Some recent highlights:* Creating interactive web sites for client reports that include video, photos and project artifacts, as well as PowerPoint summaries* Customer Journeys that identify key touchpoints and identify targets for innovation -- projects that will help you innovate to compete* War Games facilitation* Training in creative methods, better brainstorming and more* Workshops to create new products, and new namesWho’s we? A new economy company built with an extended network of expert collaborators. Proudly Canadian. Proudly Global.
  • Bankworks
    Director
    Bankworks 2000 - 2001
    Created successful quali-quant syndicated marketing research study: Making Money on the Web (affluent investor behavior).
  • Td Bank Financial Group
    Vice-President
    Td Bank Financial Group 1983 - 2000
    Diverse general management positions. Worked in retail banking, commercial banking, commercial leasing, alternate retail (new delivery channels, new products) and head office.

Susan Abbott Skills

Customer Insight Marketing Research Qualitative Research Focus Groups Strategic Thinking Consumer Behaviour Strategy Market Research Marketing Leadership Public Speaking Brand Architecture Strategic Planning Workshop Facilitation Business Insights Brand Equity Thought Leadership Competitive Intelligence Idea Generation Ethnography Analysis Customer Experience Management Consulting B2b Innovation Brand Development Product Innovation Brainstorm Facilitation Survey Design Consumer Insight Online Research Positioning Primary Research Financial Services Service Innovation Research Design Questionnaire Design Brand Loyalty Co Creation Online Moderation Report Writing Facilitators Creative Thinking Consumer Insights Employee Research Customer Journeys Customer Journey Mapping Creative Problem Solving Online Communities

Susan Abbott Education Details

Frequently Asked Questions about Susan Abbott

What company does Susan Abbott work for?

Susan Abbott works for Think Global Qualitative

What is Susan Abbott's role at the current company?

Susan Abbott's current role is Blue Sky Thinking. Down to Earth Results. Author | Artist | Multipod..

What is Susan Abbott's direct phone number?

Susan Abbott's direct phone number is +141648*****

What schools did Susan Abbott attend?

Susan Abbott attended Ivey School Of Business, Queen's University.

What are some of Susan Abbott's interests?

Susan Abbott has interest in Politics, Environment, Education, Poverty Alleviation, Human Rights, Arts And Culture.

What skills is Susan Abbott known for?

Susan Abbott has skills like Customer Insight, Marketing Research, Qualitative Research, Focus Groups, Strategic Thinking, Consumer Behaviour, Strategy, Market Research, Marketing, Leadership, Public Speaking, Brand Architecture.

Who are Susan Abbott's colleagues?

Susan Abbott's colleagues are Lisa Steadman, Betsy Leichliter, Roben Allong.

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