Susan Bennett Email & Phone Number

Los Angeles, Ca, Us

Fanthropology is a research, strategy, and creative agency supporting clients in both development and marketing. We have a proven track record of providing insights and executions that truly move the needle among audiences, for both original and branded titles. I lead a team of bright, curious and driven researchers and we are constantly studying audiences and comparable titles across a vast range of properties - both film and television, in every genre - as well as trends and influencing factors in the broader zeitgeist. We deliver revelatory insights, inspiring strategies, and powerful creative thinking.

Los Angeles

Assist clients in research design, analysis and presentation of data to uncover actionable insights in order to optimize marketing strategies and business objectives. Areas of expertise include:Qualitative and Quantitive Research Studies, Social Media Strategy, Tracking Analysis, AD Testing, Trend Forecasting, Brand Strategy, Media Optimization, Digital Media Sentiment and Creative Positioning.

Beverly Hills

Accurately and effectively set the marketing and release strategies on Europacorp and Relativity films. Identified creative strategy, positioning and marketing directives on 10+ campaigns while building cross-functional relationships and developing plans to meet business objectives.

Designed 500+ research studies, analyzed and synthesized findings and presented actionable insights to CMO and Marketing department. Highlights include identifying lack of appeal of zombie movies and recommending not revealing zombies from World War Z marketing campaign, resulting in record-breaking box office.

Marketing team member for one of the highest profile start ups of the century, with a focus on corporate & brand strategy, publicity and research. Worked closely with company founders and senior staff defining strategies which included the studio’s initial launch, personal publicity for company founders, TV and theatrical positioning and Academy campaigns.