Susan Mitchell Email & Phone Number

Washington D.C. Metro Area

Provide marketing strategy, research, sales enablement tools, content planning and development, and lead generation freelance consulting services to domestic and international business-to-business (B2B) organizations. Implemented website, G Suite, Salesforce.com, HubSpot CRM and social media strategy using LinkedIn and Twitter. Created Wordpress site and write blog posts on B2B marketing topics. Hubspot Inbound and Salesforce Pardot Specialist Certifications.Projects for B2B consulting, facility services, software and manufacturing clients have included: Vertical Strategic Marketing Plans; Strategic Plan for Online Presence; Implementation of Online and Social Media Plan; Website Redesigns; Writing Corporate Website Copy; Rebranding; Corporate Brochures; Creating Sales Enablement Tools such as Proposal Templates, Vertical Specific Sales Tools, Competitor Battle Cards; Market Segment Research; and Middle to Bottom of the Sales Funnel Content Writing (topics developed from independent research/SME interviews/existing technical content) for digital marketing campaigns. Corporate Sponsor of RadLaunch, an accelerator program of RadTech North America that helps entrepreneurs develop their ultraviolet (UV) curing and electron beam technology and process innovations.

Washington D.C. Metro Area

As a Senior Consultant I provide B2B marketing consulting services such as strategic planning, content marketing, and lead generation strategies and tactics to small and medium sized manufacturers who operate both domestically and internationally. As a "marketing engineer" I combine my engineering and marketing education and experience to find new areas of growth for manufacturers and effective modern marketing methods that will drive lead generation and brand awareness.

Rockville, Md

Developed market strategy and tactical marketing plans for vertical markets including healthcare, education, and hotels working remotely on a virtual corporate marketing team for this nationwide, $2B commercial landscaping and snow removal services firm. Developed channel partner (GPOs and Commercial Real Estate firms) marketing plans, competitor analysis, and value proposition and messaging. Wrote and oversaw development of corporate marketing assets for new brand launch including literature, advertisements, website content, sales enablement tools and marketing content such as case studies, white papers, and sales presentation templates. Used social media to promote company through thought leadership and developed strategy and content for new corporate brand launch. Initiated and helped lead the selection and implementation of marketing automation including cost analysis, requirements, and integration with Salesforce.com.

Washington D.C. Metro Area

Developed and implemented sales and marketing strategy for a new offering targeted to utilities, regulators, consultants, and state energy officials for this energy consulting firm.  Significantly increased awareness of new products and services via digital and offline marketing: webinars, email campaigns, press releases, industry conferences, social media, and the website. Tripled leads database in nine months. Grew prospects list to over 1500 contacts. Developed more efficient webinar and email campaign delivery methods, reducing the costs by 30% and 50% respectively and enabling measurement and analysis. analysis.

Directed marketing and sales for this national commercial and residential property damage/disaster recovery and restoration firm. Developed marketing strategies to generate sales including implementing new priority service and trade referral programs, customer satisfaction program, development and training for sales solicitations during major storm events, leveraging trade and professional association memberships, digital strategy using e-mail campaigns/newsletters, social media, and website SEO. Managed direct sales team and led major storm event sales soliciting. Directed the data migration and business process flow for a MS SharePoint contact and sales lead tracking system.  Significantly increased awareness of Rolyn’s services resulting in a sharp increase in calls to Rolyn when storms hit. Eliminated the need for cold calling following storms in our targeted geographic areas. Created first-ever corporate electronic newsletter. Average open rate of 20% and click-through rate of 12-20%, above the industry standard. Updated website and developed corporate literature to target specific vertical market segments including commercial office/retail, education, healthcare, hospitality, industrial, multifamily, and residential.

Gaithersburg, Md

Provided marketing outsource consulting services for industrial equipment manufacturer. Produced three issues of corporate newsletter in both print and e-mail. Served as Editor, wrote articles, coordinated with designer, printer and mail house as well as client's internal marketing staff for final distribution (print, email, and website content) of each issue.

Directed and implemented corporate marketing for Fusion UV (now Heraeus) including strategic planning, budgeting, managing marketing staff, gathering competitive intelligence, marketing communications, product launches, lead generation and sales support for this industrial process equipment manufacturer. Developed, implemented, and directed new demand generation strategy that included a major website redesign, new content management system, customer relationship management system (CRM), content creation, and digital marketing campaigns management. Managed foreign language translations of literature.  Generated an average of 50 qualified sales leads per month.  Recipient of Outstanding Contributor Award for leading CRM Team. CRM system had 49 global users, was the central repository for all sales and marketing customer/prospect interactions, and enabled inbound marketing, closed-loop lead tracking, and lost order and competitor analysis. E-marketing campaigns averaged 24% open rate and a 2-14% click-through rate. New website had over 800 visitor and customer registered users in just 7 months. Editor of corporate newsletter and introduced electronic version (including German language), which had 6,300 subscribers (750 German) with an average 25% open rate and 53% click-through rate.

Developed new markets for ultraviolet curing technology adoption by creating and implementing global market development strategies. Tactics included building relationships with industry partners, direct marketing, trade shows, educating the sales force, creating sales tools, writing trade journal articles and white papers, and speaking at conferences. Responsible for corporate marketing communications including writing press releases, corporate print and electronic newsletter, and assisting with web site development and content updates. Launched extranet site for sales force. Directed data cleansing and creation of new marketing database.  Significant increase in awareness by end users, product designers, and finishing line integrators of UV powder coating benefits. Equipment installed in demonstration and lab trial facilities, in addition to several large manufacturing facilities. Successfully developed commercial applications of UV curing for fiberglass composites such as filament winding and open molding resulting in new revenues.

Managed a subsidiary of the trade association for investor-owned electric utility companies. Developed and implemented a five-year strategic business plan. Tactics included new publication and membership brochure/catalog, web site, direct marketing database system, and industry conference presentations. Developed and tracked budgets. Facilitated committee meetings, and developed conference and training content. Managed outside consultants, committees, and staff.  Increased membership 25% in the first year and over 15% annually. Improved financial position from $100,000 loss to $75,000 in profits in one year.

Progressed from Project Engineer to Project Manager to Director of Operations for this utility energy services consulting firm focused primarily on commercial and industrial demand side management (DSM) and other energy-efficiency related projects. Developed training manuals and presented courses to utility marketing representatives and their customers or trade allies. Performed commercial building, healthcare, and industrial facility energy audits. As Director of Operations I participated in strategic and tactical planning for the regional office, and initiated and supported marketing and sales efforts by writing proposals, building client relationships, and producing sales forecasts and reports. Account and project management for three accounts including a large utility commercial building energy-auditing project. Allocated staff resources, scheduled workflow, and designed and implemented a tracking and management database. Produced financial reports, client billing, and bimonthly sales forecasts. Hired and managed an eleven person staff.

Master’S Degree, Management, Marketing

This masters program focused on business management and I specialized in marketing. I attended night classes while working (and traveling).

Bachelor’S Degree, Mechanical Engineering

Activities and Societies: Pi Tau Sigma, Omikron Delta Kappa Graduated with High Honor

Bachelor’S Degree, Math

Activities and Societies: Freshman Math Award, Woodwind Ensemble, Drama Club, Intramural Sports Graduated Summe Cum Laude and first.