A results-oriented business-to-business (B2B) marketer whose marketing strategies generate sales leads, and improve brand awareness and corporate image. Her broad experience includes both services and product marketing for consulting firms, trade associations, industrial processing equipment, commercial landscaping and construction in the following industries: electric and gas utilities, manufacturing, commercial real estate, healthcare, higher education and facilities services.Highlights:• Strategic marketing planning and communication plan development and implementation experience. • Planning and implementing corporate and product/services specific integrated marketing including off-line and digital such as e-mail campaigns, social media, websites, intranets, trade shows, direct mail, collateral, press releases, white papers, corporate presentations and newsletters. • Experience with CRM and marketing automation systems including strategy, business process, implementation, data migration, user training/support, reporting and analysis, marketing and customer service.• Experience developing and implementing lead generation processes that deliver qualified leads to sales. HubSpot Inbound Certified.• Content marketing experience - audits, content calendars, personas, writing educational and compelling content such as articles and case studies based on topic research and/or SME interviews/existing content.• Strong project and account management skills, author and trainer/presenter. Certified Competent Toastmaster.She is curious, adventurous, pragmatic and enjoys finding better solutions to work smarter. She builds strong relationships, virtually and in-person, is an excellent communicator, finds creative solutions to complex problems, and easily understands technical information and the value proposition to customers.