Susan Convery Email & Phone Number

Duisburg, Tervuren, Flanders, Be

Brussels Area, Belgium

Brussels Area, Belgium

Brussels, Belgium

Responsible to the Global VP for the growth of the Brand Equity and business-building power of the Advertising Communication for the Always and Tampax brands globally.• Brand Equity, sales and market share growth behind the Always #LikeAGirl idea. Turned this from a test and learn project in one region to a simultaneous global launch in all regions. Also won multiple industry awards including a Gold Global Effie and 14 Cannes Lions in 2015.• Sales and market share growth behind launch of the Tampax Power Over Periods campaign in North America after onboarding a new Agency to the category and brand, developing a new brand positioning to win with Millennials and a new multimedia advertising campaign.• Global sales growth over 2012-15 behind expansion of the successful Be Unstoppable campaign from CEEMEA to the rest of the world excluding NA, with particular focus on WE, China and LA. • Sales and market share growth in NA in 2015 after two flat years behind launch of the Rewrite The Rules campaign.

Brussel En Omgeving, België

Responsible to the Global VP for the growth of the Brand Equity and business-building power of the Advertising Communication on Pampers globally.• Grew Pampers to a $10 Billion brand globally with record in-market shares by evolving and consistently executing the brand positioning, brand assets and Learning From Babies campaign globally. This included:o development of Golden Sleep from a one off execution in China into a sustainable global brand idea to drive the brand's key equity messages.o development and launch of the Pampers Village idea globally, an on-and off-line CRM programme which was proven to build Brand Equity and purchase intent.o development of a new tone of voice for the brand that was more appealing to 21st century mums.• Drove WE sales, in-market shares and Brand Equity measures every year for 6 years by turning Pampers/UNICEF neonatal tetanus vaccine programme into a yearly event with a series of highly emotive advertising programmes that provoked mothers to participate. It also helped achieve the elimination of neonatal tetanus in 17 countries.

Brussel En Omgeving, België

Responsible to the Global VP for the growth of the Brand Equity and business-building power of the Advertising Communication for Global Ariel and Low Income Markets and to the WE VP for Fabric Care WE.• Restarted sales and market share growth and stepchanged pre-market qualification on multiple WE detergents by developing new campaigns: Miracles on Ariel France, Senses on Ariel Germany, Escape on Ariel UK, Cleaner Close on Daz UK and Fabric of Life on Bold UK• Sales growth in Low Income Markets on the company’s two premium detergents – Tide and Ariel – behind distinctive brand positionings that enabled both to grow at the expense of competition

Cincinnati En Omgeving, Verenigde Staten

Fabric Care NA and Low Income Markets

Newcastle Upon Tyne, Verenigd Koninkrijk

UK Fabric & Home Care and WE mid-tier detergents