Identify the most relevant content – case studies, articles, research papers and data on warc.com – and compile an insight-driven narrative that guides brand and agency clients through their questionsProvide confident, reassuring, and concise responses that focus on delivering insight and supporting subscribers when they are busy or overwhelmed by an issueWork with the strategy team on an additional project to investigate over 500 case studies for elements of diversity, equity, inclusion and/or sustainability content for an analysis resulting in a new, proprietary report

Managing research projects to determine feasibility, scope, and estimated timeline for work completionGathering search metrics for top domains resulting from industry keyword searches utilizing ahrefs.com and SEMRush data to build Flourish graphics illustrating the relationship between brand mentions, search volume, and count of keywordsCreated an original framework, methodology, and calculations to measure favorability of CEOs at S&P 500 manufacturing companies, gathering data from multiple sources and compiling in a shared Google Sheet for analysis

Compiled corporate governance documents and ESG reports from S&P 1500 companies into shared Google Drive databaseResearched past and current S&P 1500 company board of directors members to identify and verify demographic details

Empowered team success: Managed 4 industry researchers, advocated for research team needs within broader content team plans, and provided training to improve proper utilization of research team resources and toolsIndependently developed process improvements: Created multiple workflow-tracking spreadsheets and dashboards, and updated process documentation subsequently used by other team managersContributed to broad process efficiency initiatives: Participated in department-wide pilot programs for updating tools and processes, including ChatGPT integration, charting software, and new hire onboarding, additionally training new and existing team members on these and existing tools and processes Generated research for client consumption: Aggregated, analyzed, and curated data on automotive, B2B, payments, and travel industries to support report, forecast, and newsletter content

Search publicly available research to curate quality data related to digital marketing in select topics including B2B, automotive, travel, SMB, ad spending, and digital privacyCritically evaluate research sources to ensure data and methodology are valid and reliableContact sources to gather complete methodological details Choose most relevant data to create charts to be included in eMarketer's paid databaseSupport analysts and content/editorial team to find and chart data for daily newsletters, articles, and reports as well as conduct peer reviews on content for accurate data representation

Influenced client social strategy: Synthesized qualitative and quantitative research results and distilled big data into actionable insights used in the creation of in-depth ad hoc and recurring social listening reports that gave clients concrete recommendations for improved strategyTrained social listening tool: Contributed to the training and refinement of machine learning (ML) and natural-language processing (NLP) models, culminating in the creation of a proprietary social listening productCurated relevant social mentions: Retrieved earned, owned, and paid social media mentions used in measuring key client quantitative metrics including volume/SOV, sentiment, emotion, and driving topics

Managed brand tracker: Produced monthly and biannual trend reports on brand performance and ad recall metrics for major international liqueur brandDesigned and implemented online surveys: Wrote, programed, tested, and oversaw fielding of survey questionnaires for new business prospects and existing clients across a variety of categories including CPG, financial products, alcoholic beverages, healthcare, and automotiveInformed media planning strategy: Analyzed survey results and created PowerPoint reports to identify appropriate media channels to best reach consumersUtilized secondary research sources: Built target audience profiles using MRI Clear Decisions and used Kantar data to produce competitive spend reports for new business projects and existing clients

Edited and wrote in-house original copy for national toy retailer Lead researcher on taxonomy construction for online content restructure for national home improvement retailer Reviewed peers’ recommended taxonomy and style guide documents

Researched potential new business prospects for seven company offices using Hoovers online business database then presented findings to New Business teamConverted 200 Case Studies into PowerPoint slides included in company database for use in presentations to prospective clientsCompleted various research tasks as needed

Created online survey for news directors around the country and compiled data into SPSS datasetCompiled articles and wrote literature review for research projectCompiled list of local news directors’ contact information