Susan Monahan Email & Phone Number

Conduct business development and execute business strategies to develop new market channelsManage marketing strategy development and implementation to increase brand recognitionBuild a stronger organization for future growth

Managed strategy and positioning for a portfolio of clients, using an integrated marketing approach to drive awareness and nurture their target market to actionEnsured achievement of key performance metricsLed strategic program development and implementation of relevant on and offline marketing tactics and channelsProvided performance data analysis and recommendations to achieve maximum ROIOversaw and approved account budget and invoicing to meet revenue goalsDeveloped proposals for new initiatives with existing clients and for new business opportunities

Woodbridge, Virginia

Executed strategic marketing programs including implementation and analysis for clients who specialize in lifestyle-oriented products and servicesFocused on data collection and analysis for clients to assist in crafting sales strategies including cost-pricing analyses, historical occupancy trends, return on investment of marketing tactics, and key performance indicators

Managed all aspects of a $2.5 million dollar federal contract with the Federal Highway Administration supporting 58 local and tribal transportation centersSupervised 2 direct reports and shared supervision of 3 additional staffMonitored all budget aspects and maximized financial resources resulting in a 6 month contract extensionDeveloped and implemented the annual contract work plan that defined all workflow strategyDefined Clearinghouse product information dissemination and LTAP/TTAP brand awareness development with program stakeholders and partners through execution of annual marketing planGathered website usage statistics, project updates, and important accomplishments with clients and volunteer program leadership to prepare quarterly status reportsCultivated relationships and made valuable connections between clients, program stakeholders, and key program partners to share resources and optimize efficienciesPresented during national conferences and forums, to program stakeholders, partners, and federal agencies

Co-wrote proposal resulting in being awarded a 5 year $2.5 million contractAdvocated knowledge sharing concepts throughout the program; assisted 200+ stakeholders in understanding and communicating their value, and on their application and use; i.e., stakeholder training of database and forum usageSupervised re-design, launch, and ongoing maintenance of the LTAP/TTAP program websitePublished the Roundabout newsletter that provided program stakeholders and partners with information related to best practices, newly discovered technologies, tools, and initiatives Identified significant topics for the Interchange podcast series based on information gathered from annual reports and through listening to and understanding the LTAP/TTAP communityAuthored a white paper on benefits of online libraries and resource databases

Created and facilitated annual Build a Better Mousetrap Competition, a successful best practices program highlighting innovative solutions to everyday problems local and tribal transportation workers encounterActed as a general champion to industry partners for the program and the products, services, and capabilities the contract provided in support of its missionWorked with key partners on behalf of client through liaison activities and technical supportAssisted client in developing and managing meetings, special forums, and product development teams

Oversaw donor relations for a variety of clients including Congressional fundraising campaigns, political action committees, and non-profitsCreated and managed fundraising events that consistently generated $25,000 to over $100,000Assisted in planning and execution of all conferences, executive fly-ins, golf and tennis tournaments, and annual meetingsSupervised re-design and launch of website for a non-profit organization Wrote and disseminated all press releases and scheduled interviews for clients with members of the mediaDesigned all event materials including invitations, signage and associated documents Authored and coordinated assembling proposals for potential clientsPerformed various financial management for the company

Master Of Business Administration (M.B.A.), Leading Organizations & Marketing

Ba, International Affairs

Activities and Societies: Alpha Delta Pi