Susan Moran Email & Phone Number

Kansas City, Mo, Us

Washington Dc-Baltimore Area

Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.

Washington Dc-Baltimore Area

C-suite advisory and fractional consulting firm focused on driving impact via business strategy, growth, and positioning

Developed comprehensive business, marketing, and positioning strategies for this woman-owned eco resort resulting in a successful launch, competitive local and global market presence, and overall 5-star guest rating on TripAdvisor. Created sustainable-luxury brand program with messaging, creative assets, amenities, events, and partnerships.

Recruited by the Board of Directors to serve as CMO following loss of largest client and was promoted to Executive Director with directive to assess firm’s long-term viability. Led the entire organization, managed client relationships, and advised the Board on strategic direction. Reduced operating costs, secured additional revenue, and extended the company's timeline by 20+ months. Delivered comprehensive business viability assessment, including market forecasts, product competitiveness, risks, opportunities, and financial projections. Designed a strategic restructuring and corporate wind-down plan that was successfully implemented by the Board.

Revamped SaaS pricing tiers and established new service offerings that positively impacted gross profit margins. Developed digital media campaigns that increased eLearning direct sales 20%-78%, optimized platforms to increase traffic up to 75%, and enhanced user experience resulting in increased customer retention and 99% positive user feedback.

San Francisco And New York

Recruited to build US firm's marketing function from the ground up and co-lead global marketing, brand positioning, and communications efforts for this technology-focused investment bank serving growth and market leaders with 25 offices in the US, Europe, and Asia.Delivered strategic marketing campaigns that exceeded goals and industry benchmarks and raised demand for firm services, contributing to record revenue. Led critical post-merger effort to craft a cohesive and compelling corporate narrative, value proposition, and suite of supporting materials to act as the foundation for all future marketing, investor relations, and client communications. Spearheaded extensive thought leadership and public relations programs resulting in 30%+ YoY increase in media coverage, 250% increase in content views, and 40-400% increased subscribers across market segments.

San Francisco, Ca

Recruited to advance the organization's mission, build brand awareness, increase engagement, and augment funding for this nonprofit focused on building US climate leadership and advocacy. Led 11-person marketing, communications, content, data, event, and design team.Developed robust, cost-effective, and multipronged marketing initiatives that drove record attendance at the American Climate Leadership Summit, 90% outstanding feedback for a webinar series, 700% increase in partner campaign performance, and 25% increase in annual fundraising. Orchestrated new digital and content marketing strategy resulting in 70%-1200% increases in readership, social shares, web traffic, and conversions, as well as notable influencer engagement and unprecedented earned media coverage.

Nasa Research Park, Moffett Field, Ca

Introduced innovations in marketing strategy, execution, and measurability to this global benefit corporation that provides educational programs, partnerships, and a startup accelerator to help individuals and organizations use new technologies to positively impact the world. Drove the vision and operations for branding, communications, and traditional and digital marketing, including content marketing, events, and video production.Turned three underperforming programs into top revenue generators, growing one program from $4.5M to $8M. Oversaw marketing for 35 programs, including launching 19 new programs. Delivered inaugural Impact Report to illustrate data-driven progress toward organization’s mission, resulting in increased funding and brand loyalty, and creation of extensive centralized system to track key performance metrics. Garnered media exposure in BBC, Le Monde, Nikkei, Financial Times, Forbes, and The Washington Post.

San Francisco, California, United States

Founded and built practice to empower and accelerate success and lasting impact of organizations in the US and abroad. Designed and implemented marketing and business plan for women-focused Tanzanian NGO leading to highest annual funding in organization’s 10-year history. Exceeded revenue goals of professional services firm by 50% with state-of-the-art marketing strategies. Revamped business plan and brand for eco-focused e-commerce business to improve market competitiveness.

Boston

Recruited to build global presence, leading branding, marketing, and PR for the company and its 30+ properties. Led internal team and 50+ consultants worldwide. Delivered premium experiences and creative marketing campaigns that frequently came in 10-15% under budget and produced results that exceeded portfolio revenue goals by up to 20%. Worked with executive leadership to establish corporate investment goals, target markets, and related strategic initiatives resulting in unprecedented growth, doubling geographic footprint, and tripling of portfolio value. Successfully launched one of the world’s most expensive office spaces during the global financial crisis by repositioning the brand to focus on sustainability and related tenant value, leading to the full lease of the building in record time. Partnered with development team to transform portfolio into one of the greenest in the industry, including the delivery of Japan’s 1st LEED-certified residential building.

Boston

Steffian Bradley Architects is a 150-person architectural/ planning firm with offices in Barcelona, Boston, Guangzhou and London. Managed eight-person marketing department. Worked closely with firm’s leadership to develop, implement and monitor marketing plan and budget. Prioritized and oversaw all marketing-related tasks to ensure alignment with business plan.

Greater New York City Area

Greater New York City Area

Greater New York City Area

Bachelor Of Arts, Art History

Graphic Design Program Studies

Executive Marketing Education Studies

Graphic Design And Painting Studies