Full-service strategy advisor retained to assess and develop business plans and long-term forecasts for OTT, digital, and streaming platforms. Data-driven focus including:• Audience viewing trends and insights.• Subscriber-based content optimization models.• Program acquisition and scheduling for long-range revenue forecasts.• Talent recruitment.

Selected to lead all programming and promotion scheduling for HBO and Cinemax platforms, including original programming strategy & planning and research & consumer insights. Directed rollout of new, original programming and theatrical film premieres. Managed $3B programming budget with direct oversight of $15M research and $25M residual budgets. Staff of 125, five direct reports.• Led programming during dramatic industry transition and subscriber “cord-cutting” from cable to digital delivery. Realized 20% increase year-over-year viewer engagement.• Doubled “HBO Now” streaming subscriptions in less than 12 months by correlating impact of viewership with length of service and investing in significant increase in advertising spend.• Developed financial model, using regression analysis, to determine optimal programming mix based on dayparts, genres, and program length, maximizing gross-to-net, year-over-year results.• Architected pivotal “Sunday Night” strategy that turned low-profile night viewing into “must-see TV”; led to HBO award-winning programming, including The Sopranos, Sex and the City, and Game of Thrones.• Introduced weekly dashboard reports to track metrics from five key businesses that led to more informed decisions regarding reallocation of resources and investment in programming.• Restructured Planning & Strategy Department into cross-functional, matrixed organization. Reduced overhead by 10% in six months.• Recruited Head of Consumer Insights & Analytics to expand data science and research by 30%.