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Susan Daly personal email
Senior executive and strategic thinker who specializes in harnessing the creative energies of start-ups and high-growth organizations to bring products and programs to market. Thirty-plus years of leadership and marketing expertise with high-tech startups, groundbreaking sports teams, educational programs for nontraditional learners, consumer goods and services, and workforce development programs. Recognized for an ability to take big ideas with broad impact and create a targeted plan to manage and integrate all aspects of marketing and sales functions in pursuit of business objectives—including strategic planning, opportunity identification and market analysis, partner acquisition and management. Effectively builds and motivates teams of individuals and alliances amongst organizations (including a mix of public- and private-sector groups) by providing clear objectives and strategies. Ability to thrive in high-risk environments that require creative thinking and an inventive approach.Specialities: Strategic planning and implementation; positioning; market research and analytics; integrated marketing (online, offline, social); new business and new product development; client relationship management; sponsorships.
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Vp Of StrategyRhode Island Marine Trades Association/Composites Alliance Of Rhode Island Mar 2015 - Nov 2021Bristol, Rhode Island
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Director Of Strategic OpportunitiesLeadership Rhode Island Aug 2014 - Feb 2015Providence, Rhode Island Area -
Vp, MarketingIyrs Apr 2004 - Nov 2012Newport, Rhode IslandResponsible for all aspects of marketing (offline, online and social media) for international post-secondary trade school. Member of senior management team responsible for school operations. - Created and managed innovative online, offline and social marketing and student recruitment programs. Increased student enrollment over 200% in six years. - Partnered with faculty and industry to develop and launch two full-time training programs in Composites Technology and Marine Systems. - Developed and managed relationships with State workforce development agencies; educational institutions; local, State and federal government officials; and regional employers. - As chairman of Rhode Island Marine Trades Association’s Education and Training Committee, procured more than $1 million in federal and State funding for training, marketing and organization capacity building. - In concert with Development team, developed annual fundraising strategy and implemented programs and events including Summer Gala that grossed over $700,000 in 2012. -
Marketing Director, PartnershipsBt Conferencing 2003 - 2004Braintree, MassachusettsManaged marketing of strategic partnerships for rapidly growing US subsidiary of British Telecom providing conferencing services to the North American market. Account responsibility included Microsoft, V-SPAN and WebEx.- Managed project team responsible for establishing working relationship with Microsoft and launching Office Live Meeting web conferencing solution. Team performance during pilot phase resulted in multi-year strategic partnership between BT and Microsoft. - Created co-marketing programs with strategic partners in support of sales efforts and revenue goals.
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Vp, MarketingVanguard Sailboats 2001 - 2003Portsmouth, Rhode IslandIn charge of marketing and product management for largest manufacturer of small sailboats in North America.- Implemented and managed Product Management function for Seitech, Parts & Accessories and Performance Boats including P&L responsibility for Seitech product line. Grew Seitech revenue 14% in 2002.- Led project team in development and successful introduction of the Vanguard Nomad, 17” performance daysailer in Spring 2003. - Expanded company’s presence in sailing accessories market by negotiating and securing exclusive North American distribution agreement for Magic Marine technical sailing gear.- Developed five-year corporate strategic plan with a focus on growth opportunities for core brands including Laser and Sunfish. -
General Manager, Vp - SailingQuokka Sports 1996 - 2001San Francisco, CaliforniaResponsible for strategic and operational management of sailing business unit in international digital sports media company. - Created new sports online channel, including first strategic business plan, budget, project plan and processes for production, technical, sales and marketing teams. One of two divisions (of eight) to achieve profitability in 2000.- Negotiated and secured digital media rights to produce live online coverage of major international events including America’s Cup 2000 (www.americascup.org), Volvo Ocean Race (www.volvooceanrace.com) British Telecom Global Challenge 2000 (www.btchallenge.com), and 1997-1998 Whitbread Round the World Race (www.whitbread.org). Built and maintained business relationships with clients in United Kingdom, Sweden, New Zealand and France.- Managed cross-functional team of 18 including designers, editors, technical, marketing and sales that produced innovative, 24x7 coverage of international sailing events. Led team through two major company restructurings. -
Group Director, Strategic PlanningFrankel & Company Sep 1995 - Aug 1996Chicago, IllinoisCreated first strategic planning group in rapidly growing, privately held marketing services agency. Account responsibility included Visa, Microsoft (channel marketing), Amoco Oil.
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Associate Director Of DevelopmentAmerica3 Foundation 1993 - 1995San Diego, CaliforniaResponsibile for selling, marketing and fulfillment of corporate sponsorships for the America3 Women's Team, the first women's team to compete in the America's Cup.
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Associate Director Of Strategic PlanningBayer Bess Vanderwarker 1988 - 1993Chicago, IllinoisManaged all strategic planning initiatives and projects for Fortune 1000 accounts at privately held $150 million advertising agency. Account responsibility included Motorola, Ameritech, Gatorade (new businesses), Quaker Cereals (new products).
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Research SupervisorLeo Burnett Advertising 1984 - 1988Managed primary and secondary market research needs and projects at largest privately held advertising agency in United States. Account responsibilities included Hewlett-Packard, Miller (New Products), Seven-Up (Established and New Products), Union Carbide, Maytag, Green Giant, Pillsbury (New Products).
Susan Daly Skills
Susan Daly Education Details
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History Of Art -
Marketing
Frequently Asked Questions about Susan Daly
What is Susan Daly's role at the current company?
Susan Daly's current role is Consultant.
What is Susan Daly's email address?
Susan Daly's email address is sd****@****yrs.org
What schools did Susan Daly attend?
Susan Daly attended Yale University, Boston University.
What skills is Susan Daly known for?
Susan Daly has skills like Strategic Planning, Marketing, Marketing Strategy, New Business Development, Start Ups, Online Advertising, Digital Marketing, Fundraising, Product Management, Strategic Partnerships, Integrated Marketing, Brand Development.
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Susan Daly
New York City Metropolitan Area3ninewest.com, aldogroup.com, idoc.net1 +120332XXXXX
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Susan Daly
Group Business Development Representative At Retail At Brookfield PropertiesWest Orange, Nj3ggp.com, ggp.com, generalgrowth.com -
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